ISBN:
3110205157
Language:
English
Pages:
Online Ressource (5766 KB, 487 S.)
Edition:
1. Aufl.
Edition:
Online-Ausg.
Series Statement:
Applications of Cognitive Linguistics [ACL]
Parallel Title:
Print version Multimodal Metaphor
DDC:
302.2
Keywords:
pragmatics Cognitive linguistics
;
visual communication
;
Electronic books
;
Metapher
;
Multimodales System
Abstract:
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
Abstract:
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized
Description / Table of Contents:
Frontmatter; Table of contents; List of contributors; Preface; Chapter 1. Introduction; Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research; Chapter 3. Brand images: Multimodal metaphor in corporate branding messages; Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion; Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies; Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study
Description / Table of Contents:
Chapter 7. Visual metaphor versus verbal metaphor: A unified accountChapter 8. Metaphor in political cartoons: Exploring audience responses; Chapter 9. Image alignment in multimodal metaphor; Chapter 10. Visual metaphoric conceptualization in editorial cartoons; Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films; Chapter 12. Pictorial metaphors of emotion in Japanese comics; Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language
Description / Table of Contents:
Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gestureChapter 15. Music, language, and multimodal metaphor; Chapter 16. The role of non-verbal sound and music in multimodal metaphor; Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s; Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films; Backmatter;
Note:
Description based upon print version of record
DOI:
10.1515/9783110215366
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