ISBN:
9781412903127
,
9781412903134
Sprache:
Englisch
Seiten:
Online-Ressource (248 p)
,
ill
,
25 cm
Ausgabe:
Online-Ausg. 2010 Electronic reproduction; Available via World Wide Web
Paralleltitel:
Print version Strategic Management in the Media
DDC:
302.23068
Schlagwort(e):
Strategic planning
;
Mass media Management
Kurzfassung:
This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." Robert Picard, University of J nk ping, Sweden. "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment
Beschreibung / Inhaltsverzeichnis:
Cover; Contents; Acknowledgements; ONE - Introduction; Part I - Strategic Context; TWO - Sectors of the Media Industry; THREE - Common Trends in the Strategic Environment; FOUR - Convergence and its Causes; Part II - From Context to Concepts; FIVE - Strategy in the Media Industries; SIX - Managing Technological Change; SEVEN - Creativity and Innovation; EIGHT - Cognition, Culture and Strategy; NINE - Organisational Structure; TEN - Leadership; ELEVEN - Conclusions; Bibliography; Index
Anmerkung:
Includes bibliographical references (p. [224]-239) and index
,
Electronic reproduction; Available via World Wide Web
URL:
http://sk.sagepub.com/books/strategic-management-in-the-media
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