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  • MPI Ethno. Forsch.  (5)
  • New York : AMACOM  (5)
  • New products
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  • MPI Ethno. Forsch.  (5)
Material
Language
Years
Author, Corporation
Publisher
Keywords
  • 1
    Online Resource
    Online Resource
    Shift ahead : how the best companies stay relevant in a fast-changing world (2018)
    New York : AMACOM
    Details
    ISBN: 9780814438343 , 0814438342
    Language: English
    Pages: 1 online resource (1 volume)
    Parallel Title: Erscheint auch als
    Keywords: Strategic planning ; Diffusion of innovations ; Management ; New products ; Marketing ; Electronic books ; Electronic books ; local
    Abstract: The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales - including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G - to explain how to: Spot warning signs that it's time for reinvention Overcome obstacles in the way of future goals Maintain authenticity when changing gears Execute a bold change seamlessly To stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780814438343/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Jobs to be done : a roadmap for customer-centered innovation (2017)
    New York : AMACOM
    Details
    ISBN: 9780814438084 , 0814438083
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Creative ability in business ; New products ; Cost effectiveness ; Consumer satisfaction ; Electronic books ; Electronic books ; local
    Abstract: Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need . First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) - and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find success Follow the steps in Jobs to Be Done , and you'll arrive at solutions that are both original and profitable.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780814438084/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Simply brilliant : powerful techniques to unlock your creativity and spark new ideas (2017)
    New York : AMACOM
    Details
    ISBN: 9780814437209 , 0814437206
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Creative ability in business ; Creative ability ; Creative thinking ; New products ; Electronic books ; Electronic books ; local
    Abstract: What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists-everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: Fuel creativity through tight deadlines Create more ideas in brainstorming sessions Radically improve products Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools. From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.
    Note: Includes index. - Description based on online resource; title from title page (viewed October 3, 2016)
    URL: https://learning.oreilly.com/library/view/-/9780814437209/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    The new corporate facts of life : rethink your business to transform today's challenges into tomorrow's profits (2014)
    New York : AMACOM
    Details
    ISBN: 9780814433058 , 0814433057
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Strategic planning ; Organizational change ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Still myopically chasing quarterly profits, producing the same product the same way, issuing directives to increasingly disengaged employees? Too many organizations cling to outdated practices-to their detriment and almost certain demise. In today's unpredictable, interconnected world you cannot rely on the old rules of business to get stellar results. The New Corporate Facts of Life charts a clear path through the obstacles facing all companies-disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other global forces-explaining exactly how to transform each challenge into competitive advantage. Based on interviews with over 50 top executives and thought leaders, including Coca-Cola Enterprises CEO John Brock, Georgia Tech President G.P. "Bud" Peterson, and UPS CFO Kurt Kuehn, the book recounts how leading-edge companies have begun re-shaping strategy, culture, vision, engagement, and leadership to succeed in this brave new world. Change is the only constant in business. Packed with inspiring stories and compelling examples, The New Corporate Facts of Life offers a bird's-eye view of the shifting landscape and reveals how any organization, large or small, can begin creating a profitable, sustainable future.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780814433041/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Idea to invention : what you need to know to cash in on your inspiration (2014)
    New York : AMACOM
    Details
    ISBN: 9780814432952 , 0814432956
    Language: English
    Pages: 1 online resource (xvi, 254 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Inventions ; Creative thinking ; New products ; Electronic books ; Electronic books ; local
    Abstract: You don't have to be a mechanical genius to be an inventor. Anyone can invent-a parent wrestling with a baby sling . . . a coach frustrated with slick-soled running shoes . . . an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products. She shares the tricks of her trade in Idea to Invention, a practical guide that helps ordinary people look at their world with the eyes of an inventor. Readers will learn six simple steps to invention-and discover: • How they rate on six crucial personality traits • Creativity habits that spark invention • The power of tape-and-paper prototypes to refine their vision • How to navigate the ins and outs of licensing and patenting their product • The pros and cons of finding a licensed manufacturer vs. running a home-based assembly line • How to promote their invention-from perfecting the pitch and finding store buyers to trade-show shortcuts and strategies for creating buzz online • Product enhancements that add years to shelf life From initial concept to thriving business, this handy guide simplifies the invention process and gives creative thinkers the competitive edge they need to achieve success.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780814432938/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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