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  • MPI Ethno. Forsch.  (9)
  • 2010-2014  (7)
  • 2005-2009  (2)
  • Hoboken, N.J. : Wiley  (9)
  • Marketing  (9)
Datasource
  • MPI Ethno. Forsch.  (9)
Material
Language
Years
  • 2010-2014  (7)
  • 2005-2009  (2)
Year
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    QR codes kill kittens : how to alienate customers, dishearten employees, and drive your business into the ground (2014)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9781118786871 , 1118786874
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658
    RVK:
    QP 300
    RVK:
    QP 600
    Keywords: QR codes ; Social media ; Marketing ; Information technology ; Management ; Electronic books ; Electronic books ; local
    Abstract: Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today , and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118786871/?ar
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Revenue disruption : game-changing sales and marketing strategies to accelerate growth (2012)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9781118331897 , 1118331893
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Purchasing ; Electronic books ; Electronic books ; local
    Abstract: Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118331897/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business (2011)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9781283100885
    Language: English
    Pages: 1 Online-Ressource (xxiv, 230 p.)
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 658.8/02
    Keywords: Marketing ; Industrial promotion
    Note: Includes index
    URL: Volltext
    URL: https://learning.oreilly.com/library/view/-/9780470647929/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling (2011)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9781283157322
    Language: English
    Pages: 1 Online-Ressource (xxiv, 344 p.)
    Edition: 2nd ed., rev. and expanded
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 658.8
    Keywords: Selling ; Marketing ; Strategic planning
    Note: Includes bibliographical references and index
    URL: Volltext
    URL: https://learning.oreilly.com/library/view/-/9780470643471/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    How to market to people not like you : "know it or blow it" rules for reaching diverse customers (2011)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 0470879009 , 9780470879009
    Language: English
    Pages: 1 online resource (xxii, 218 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Consumer satisfaction ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: "Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets."
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780470879009/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Flip the funnel : how to use existing customers to gain new ones (2010)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9781282481855
    Language: English
    Pages: 1 Online-Ressource (xviii, 286 p.)
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 658.8/72
    Keywords: Customer relations ; Business referrals ; Customer services ; Marketing ; Kundenbindung ; Unternehmen ; Unternehmen ; Kundenbindung ; Marketing
    Note: Includes bibliographical references and index
    URL: Volltext
    URL: https://learning.oreilly.com/library/view/-/9780470591260/?ar
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 7
    Online Resource
    Online Resource
    Marketing 3.0 : from products to customers to the human spirit (2010)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9780470609798 , 0470609796
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Electronic books ; Electronic books ; local
    Abstract: Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780470609798/?ar
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 8
    Online Resource
    Online Resource
    Convergence marketing : combining brand and direct for unprecedented profits (2009)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9780470522394 , 0470522399
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Direct marketing ; Marketing ; Electronic books ; Electronic books ; local
    Abstract: Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780470522394/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 9
    Online Resource
    Online Resource
    All you need is a good idea! : how to create marketing messages that actually get results (2008)
    Hoboken, N.J. : Wiley
    Details
    ISBN: 9780470378656 , 0470378654 , 1281374369 , 9781281374363 , 6611374361 , 9786611374365 , 9780470237915
    Language: English
    Pages: 1 online resource (xxix, 236 pages)
    Keywords: Marketing ; Advertising ; Small business marketing ; BUSINESS & ECONOMICS ; Marketing ; General ; BUSINESS & ECONOMICS ; Distribution ; Advertising ; Marketing ; Small business marketing ; Electronic books ; Electronic books
    Abstract: Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. This insightful resource will help any business, no matter the size, learn how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than they really are, and make their competition nervous. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! c.
    Note: Includes bibliographical references and index. - Print version record , English.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
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