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  • 2020-2024
  • 2010-2014  (48)
  • 1960-1964
  • 1940-1944
  • 2011  (48)
  • Hoboken, N.J. : Wiley  (23)
  • Indianapolis, Ind. : Sams  (15)
  • Indianapolis, IN : Wiley
  • Electronic books ; lcgft  (48)
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  • 2020-2024
  • 2010-2014  (48)
  • 1960-1964
  • 1940-1944
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  • 1
    ISBN: 9780672331398 , 067233139X
    Sprache: Englisch
    Seiten: 1 online resource (xxi, 735 p.) , ill.
    Ausgabe: 6th ed.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): HTML (Document markup language) ; XHTML (Document markup language) ; Web publishing ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Sams Teach Yourself Web Publishing with HTML and CSS in One Hour a Day , Sixth Edition is the latest edition of the original worldwide bestseller. The entire book has been thoroughly revised and refined to include new detailed coverage of HTML5, the next major revision of the core language of the World Wide Web, HTML. Work on the HTML5 specification is still ongoing, but parts of HTML5 are already being implemented in new versions of Microsoft Internet Explorer, Mozilla Firefox, Safari and Opera.
    Anmerkung: Covers HTML5. - Includes bibliographical references (p. [691]-700) and index. - Description based on print version record
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  • 2
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 0132660091 , 9780132660099
    Sprache: Englisch
    Seiten: 1 online resource (x, 326 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Microsoft SharePoint (Electronic resource) ; Business intelligence ; Business intelligence ; Computer programs ; Performance ; Management ; Computer programs ; Intranets (Computer networks) ; Business ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: SharePoint 2010 is rapidly emerging as the preferred presentation and deployment system for Business Intelligence (BI) solutions that use the Microsoft technology stack. This is a complete guide to both SharePoint 2010 and BI. This book reflects the unsurpassed real-world experience of five expert consultants at RDA, a Microsoft Gold Partner specializing in delivering advanced BI solutions with SharePoint. The authors offer practical, how-to guidance for every key task involved in building, configuring, and deploying BI solutions within a SharePoint environment, delivering crucial information that can't be found in any other book. They bridge the gap between SharePoint 2010 and SQL Server 2008, carefully guiding technical professionals on utilizing BI data stored in SQL Server databases. Both a hands-on tutorial and a thorough reference, SharePoint 2010 BI Unleashed will be an indispensable resource for every BI developer, implementer, manager, or integrator working with Microsoft technologies.
    Anmerkung: Includes index. - Description based on print version record
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  • 3
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 013261863X , 9780132618632
    Sprache: Englisch
    Seiten: 1 online resource ([124] p.) , ill.
    Schlagwort(e): Online social networks ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Sams Teach Yourself TweetDeck in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to consolidate all your social networking and stay connected on Twitter, Facebook, LinkedIn, MySpace, and other networks. Use TweetDeck on your PC, Mac, or iPhone...where you want, when you want, anywhere! TIPS point out shortcuts and solutions CAUTIONS help you avoid common pitfalls NOTES provide additional information 10 minutes is all you need to learn how to... Download, install, and navigate TweetDeck for PC, Mac, or iPhone Post a single message to multiple social networks Centrally track all your posts from Twitter, Facebook, and LinkedIn Use TweetShrink to shrink posts for Twitter's 140-character limit Customize how you view and manage your social network interactions Tweet links, photos, and much more Share video files, webcam videos, and embedded YouTube links Efficiently handle retweeting and other Twitter-specific activities Track Facebook news feeds, status updates, wall posts, and specific friends Use TweetDeck with MySpace, Google Buzz, and Foursquare Control updates, notifications, services, syncing, and more
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  • 4
    Sprache: Englisch
    Seiten: 1 online resource (xiv, 176 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Success ; Life skills ; Survival ; Industrial efficiency ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: As a brutal business environment meets a soft economy, business leaders and managers are looking for sources of both inspiration and survival. This compelling new fable offers a riveting tale of life in Africa's Serengeti and what lessons it holds for today's beleaguered business people and struggling society. The 1.5 million wildebeest rely on stubborn endurance and support from the herd to survive; the alligator is opportunistic; the cheetah ruthlessly effective; the giraffe embodies grace, the lion a master strategist, the mongoose is a risk-taker, the elephant is an excellent communicator.
    Anmerkung: Description based on print version record
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  • 5
    ISBN: 0470879009 , 9780470879009
    Sprache: Englisch
    Seiten: 1 online resource (xxii, 218 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Marketing ; Consumer satisfaction ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: "Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets."
    Anmerkung: Includes index. - Description based on print version record
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  • 6
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    ISBN: 047089069X , 9780470890691
    Sprache: Englisch
    Seiten: 1 online resource (xxxii, 397 p.) , ill.
    Schlagwort(e): Microsoft Excel (Computer file) ; Microsoft Visual Basic for applications ; Electronic spreadsheets ; Business ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Presents information on using Microsoft's Visual Basic for Applications (VBA) programming language to customize the spreadsheet program Excel.
    Anmerkung: "Wrox programmer to programmer." --Cover. - Includes index. - Description based on print version record
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  • 7
    ISBN: 0470880961 , 9780470880968
    Sprache: Englisch
    Seiten: 1 online resource (xxx, 194 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Business planning ; Strategic planning ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: "A proven system for creating a compelling growth plan. There are 15 million businesses in the United States, and 13 million of them don't utilize a planning process, thus inhibiting their chance to grow. Having a planning process is the most reliable predictor of whether a business will grow. Yet, most planning books and most planning processes are not accessible or usable for the small to medium-sized business owners. The One Hour Plan for Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on a page in about one hour. This book is a quick read and easy to comprehend, and results in a plan that fits on a page and is used to keep people focused and productive. Covers the six essential elements of the dynamic business growth plan: Vision, Mission, Values, Objectives, Strategies, Priorities. Previously the top-rated speaker for Stephen Covey's organization, the author is now a successful speaker and consultant with some of the world's finest small and mid-sized companies. The book delivers a proven planning process that engages employees, develops leadership capacity, improves performance, and accelerates growth"
    Anmerkung: Description based on print version record
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  • 8
    Sprache: Englisch
    Seiten: 1 online resource (xxix, 374 p.) , ill.
    Serie: Wrox programmer to programmer
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Microsoft SharePoint (Electronic resource) ; Intranets (Computer networks) ; Web servers ; Business enterprises ; Computer networks ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A guide to BCS discusses its relationship to other components of SharePoint, its role in the business environment, how to create custom solutions using server-side and client-side object models, and its security solutions.
    Anmerkung: Includes index. - Description based on print version record
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  • 9
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132681926 , 0132681927
    Sprache: Englisch
    Seiten: 1 online resource (xviii, 690 p.) , ill.
    Ausgabe: 3rd ed.
    Serie: Unleashed
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Microsoft Windows server ; Operating systems (Computers) ; Home computer networks ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: This is the most comprehensive, practical, and useful guide to the new "Vail" version of Windows Home Server - packed with new features and now based on Windows Server 2008 R2. Paul McFedries brings together tips, techniques, and shortcuts that can't be found in any other book. He covers all facets of running Windows Home Server 2011: setup, configuration, file/folder sharing, networking, security, digital media streaming and sharing, backup/restore, monitoring, Web and SharePoint site deployment, performance optimization, maintenance, and customization. This edition thoroughly covers Vail's key improvements. Throughout, McFedries demonstrates key techniques through real-world examples, and presents network configurations that readers can easily understand and use. He also presents a full section on advanced Windows Home Server power tools, command line operation, and automated scripting, showing users exactly how to configure, customize, and tune Windows Home Server to meet their specific needs.
    Anmerkung: Includes index. - Description based on print version record
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  • 10
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132653145 , 0132653141
    Sprache: Englisch
    Seiten: 1 online resource (xxv, 472 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Microsoft Expression Web ; Web sites ; Authoring programs ; Web site development ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Build standards-based Web sites with Expression Web: a step-by-step tutorial that helps you do it right the first time The easy-to-read, hands-on introduction to Microsoft's new Expression Web 4 Establish work processes for building standards-based web code faster and with much less work Covers all the new features in version 4, including HTML5 A complete tutorial: step-by-step instructions, examples, Q and As, quizzes, exercises, tips, shortcuts, and more Expression Web 4 offers a fundamentally different, more powerful approach to web authoring. To make the most of it, both beginners and seasoned web professionals will benefit from a thorough, simple introduction that covers both the programs program's features and its new workflows. Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours is that book. In just 24 lessons of one hour or less, it will help readers gain true mastery, so they can build state-of-the-art standards-based Web sites and applications with far less work. In this book's straightforward approach, each lesson builds on everything that's come before, helping readers learn all of Expression Web 4's core features from the ground up - including breakthrough features like Dynamic Web Templates and SuperPreview. Friendly, accessible, and conversational, it takes readers from concept through delivery, teaching powerful techniques for designing, constructing, and even re-designing web sites for easier management and repurposing. By the time they're finished with these lessons, readers won't just understand Expression Web 4: they'll be comfortable using it in real-world projects.
    Anmerkung: Includes index. - Description based on print version record
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  • 11
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132603751 , 0132603756
    Sprache: Englisch
    Seiten: 1 online resource (x, 411 p) , ill.
    Ausgabe: 4th ed.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): SAP ERP ; Integrated software ; Client/server computing ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: The #1 hands-on SAP tutorial for beginners: now fully updated and 100% refocused on two key audiences: business users and IT professionals Now easier to read and more useful, with more actionable guidance, better screenshots, and better foundational material for beginners Reflects new SAP technologies and roadmaps, including SAP in the cloud Covers the full lifecycle: project management, installation, administration, usage - even SAP careers Step-by-step instructions, case studies, exercises, and tips In just 24 sessions of one hour or less, beginning-to-intermediate-level managers and IT pro master the latest version of SAP, and learn how to use it in real business environments. You learn hands-on, step-by-step, through practical examples based on SAP's free demonstration software. This edition has been fully reorganized and updated to help business and technical readers quickly learn what they need to know, and to help absolute beginners move forward more rapidly. Each chapter is built around a real-world case study that helps you put your new knowledge to the test. Long-time SAP consultant George Anderson explains SAP's goals, functionality, roles, and implementation considerations; NetWeaver, SAP ERP, and the SAP Business Suite; SAP's user interface; core SAP business tasks; reporting and querying; extending SAP with Microsoft Duet; managing implementations; using Basis; developing new applications; day-to-day administration; enhancements, upgrades, replatforming, cloud services, and more. Each lesson builds on what you've already learned, delivering a strong real-world foundation for success with SAP in any organization.
    Anmerkung: Includes index. - Description based on print version record
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  • 12
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780768696684 , 0768696682
    Sprache: Englisch
    Seiten: 1 online resource (xiv, 335 p.) , ill.
    Serie: Sams teach yourself in 24 hours series
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Twitter ; Application program interfaces (Computer software) ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: The hands-on, step-by-step guide to building Twitter apps and integrating Twitter into existing sites, services, and applications Shows what can be done with the Twitter API - including non-traditional examples By the creator of the popular Twitterfilter app Covers API basics, REST, calls, replies, components, displays, classes, errors, credentials, search, downtime, etiquette, and more Quick, easy examples deliver results fast, and handy reference sections help programmers for years to come Finally there's a practical guide to developing new Twitter applications and integrating Twitter into existing sites and applications. One step at a time, this book teaches all facets of Twitter programming, from the absolute basics to rich, non-traditional application development utilizing multiple API calls. Top Twitter developer Christopher Peri demonstrates what the Twitter API can do, introduces each leading type of Twitter application, and discusses the issues developers face in using the Twitter API. Peri shows how to set up the Twitter API environment; make API calls and parse responses; work with components; create displays; build application frameworks; handle error messages and downtime; pass credentials to Twitter; create clients; send messages; use Twitter search; and more. Along the way, Peri provides innovative solutions to Twitter programming problems, helping developers overcome API limitations they'd otherwise struggle with. Peri concludes by previewing the future of Twitter and its API; demonstrating innovative example applications and mashup services; and explaining the crucial "etiquette" of Twitter development. Throughout, each lesson builds on everything that's come before, helping readers learn core techniques from the ground up. Concise, easy-to-reuse code samples help developers get started fast, and detailed Twitter API reference sections support them for years to come.
    Anmerkung: Includes index. - Description based on print version record
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  • 13
    Online-Ressource
    Online-Ressource
    Indianapolis, IN : Wiley
    ISBN: 0470929987 , 9780470929988
    Sprache: Englisch
    Seiten: 1 online resource (xxxi, 687 p.) , ill.
    Ausgabe: 2011 ed.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Linux ; Operating systems (Computers) ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Demonstrates new Linux distributions while covering commands, installation, customizing the Linux shell, filesystem management, working with multimedia features, security, networking, and system administration.
    Anmerkung: Includes index. - "Boot up to Ubuntu, Fedora, KNOPPIX, Debian, openSUSE, and 13 other distributions.". - Description based on print version record
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  • 14
    Sprache: Englisch
    Seiten: 1 online resource (xv, 839 p.) , ill.
    Ausgabe: 10th ed., International ed.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Electric circuit analysis ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Maintaining its accessible approach to circuit analysis, the tenth edition includes even more features to engage and motivate engineers. Exciting chapter openers and accompanying photos are included to enhance visual learning. The book introduces figures with color-coding to significantly improve comprehension. New problems and expanded application examples in PSPICE, MATLAB, and LabView are included. New quizzes are also added to help engineers reinforce the key concepts.
    Anmerkung: Previous ed.: Basic engineering circuit analysis. 2008. - Includes index. - Description based on print version record
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  • 15
    Sprache: Englisch
    Seiten: 1 online resource (xii, 242 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Communication in management ; Interpersonal communication ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: What to say in today's toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pink slips, thanks to the latest recession. As a result, the rules for how managers and employees can successfully communicate have been irrevocably changed. Whether you're a manager or employee, Workscripts explains what to say in life's toughest situations at work, including: Negotiating severance Performance reviews Responding to a pay cut Asking for a raise or promotion Terminating a friend Job interviews Dealing with difficult bosses And many more
    Anmerkung: Includes index. - Description based on print version record
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  • 16
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132678926 , 0132678926
    Sprache: Englisch
    Seiten: 1 online resource (xxv, 1605 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): C# (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: C# 4.0 Unleashed is a practical reference focusing on the C# language and the .NET platform as a whole. While covering the language in lots of detail, it also provides enough coverage of various popular .NET technologies and techniques (such as debugging) for the reader to be successful on the .NET platform. The in-depth coverage of the language features is crucial to the success of a developer. Knowing exactly where and why to use certain language features can boost efficiency significantly. This book differs from other works by going into enough depth on how things work, while not being a clone of the formal language specification. Concise anecdotes with concrete samples illustrate how certain language features behave, and also point out possible caveats in using them. On the side of platform coverage, the author provides a gentle introduction to the wide landscape of the .NET platform, following a logical structure that reflects the high-level architecture of an application: presentation, logic, data, connectivity, etc. In the .NET part of the book there's coverage of relevant new technologies such as cloud computing, modeling, and parallel programming - things that will gain much more attention moving forward. Provides valuable insight into the C# language and the .NET Framework - not just "what" but also the "how" and "why" of the language and framework features Covers using C# with new major technologies, such as cloud computing, SharePoint, and ASP.NET MVC Author is Microsoft insider Will be day and date with the release of C# 4.0
    Anmerkung: Includes index. - Description based on print version record
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  • 17
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 0132618613 , 9780132618618
    Sprache: Englisch
    Seiten: 1 online resource (231 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): SketchUp ; Computer graphics ; Three-dimensional display systems ; Engineering graphics ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A clear, super quick, easy-to-understand guide for new Google SketchUp users Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions Organized into lessons that distill the most crucial information on each Google SketchUp topic Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls. Google SketchUp is a suprisingly powerful 3D modeling program that allows you to design anything from a new house, to new landscaping design. While SketchUp Pro is powerful enough to be used by architects, civil engineers, game developers and other hardcore professionals, its free, less powerful cousin, Google SketchUp is perfect for beginners and casual users who want to design smaller scale products (gardens, room layouts, building projects and more). Sams Teach Yourself Google SketchUp 8 in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily get up to speed with Google SketchUp 8. Step-by-step instructions walk upi through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help them avoid problems. Sams Teach Yourself Google SketchUp 8 in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Google SketchUp 8 pitfalls, and is written in a clear easy to understand format.
    Anmerkung: Includes index. - Description based on print version record
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  • 18
    Sprache: Englisch
    Seiten: 1 online resource (xxx, 594 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 004.65
    RVK:
    Schlagwort(e): Windows phone (Computer file) ; Microsoft Visual studio ; Silverlight (Electronic resource) ; Microsoft XNA (Computer file) ; Smartphones ; Programming ; Computer games ; Programming ; Application software ; Development ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A one-of-a-kind book on Windows Phone 7 development While numerous books cover both Silverlight and XNA, there lacks a resource that covers the specifics of Windows Phone 7 development. This book fills that void and shares the specifics of building phone applications and games. You'll learn how to get started with designing, building, testing, and deploying mobile applications for Windows Phone 7. Working examples used throughout the book cover how to design and layout a Windows Phone 7 application, interact with the device, and even sell your applications. Fills the void in the market for an instructional book on developing applications for Windows Phone 7 Offers an overview of Windows Phone and discusses the necessary tools Explains how to work with multiview applications Addresses tool bars, pickers, table views, navigation controllers, application setting, and user defaults Reviews drawing with XNA, using the camera, and understanding basic data persistence Explore the exciting possibilties of Windows Phone 7 development with this invaluable reference.
    Anmerkung: "Wrox programmer to programmer"--Cover. - Includes index. - Description based on print version record
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  • 19
    ISBN: 9781118067932 , 1118067932 , 9781118067956 , 1118067959 , 9781118067949 , 1118067940
    Sprache: Englisch
    Seiten: 1 online resource (xlvi, 648 p.) , ill.
    Ausgabe: 2nd ed.
    Paralleltitel: Erscheint auch als
    DDC: 005.7585
    Schlagwort(e): SQL server ; Data warehousing ; Client/server computing ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Best practices and invaluable advice from world-renowned data warehouse experts In this book, leading data warehouse experts from the Kimball Group share best practices for using the upcoming "Business Intelligence release" of SQL Server, referred to as SQL Server 2008 R2. In this new edition, the authors explain how SQL Server 2008 R2 provides a collection of powerful new tools that extend the power of its BI toolset to Excel and SharePoint users and they show how to use SQL Server to build a successful data warehouse that supports the business intelligence requirements that are common to most organizations. Covering the complete suite of data warehousing and BI tools that are part of SQL Server 2008 R2, as well as Microsoft Office, the authors walk you through a full project lifecycle, including design, development, deployment and maintenance. Features more than 50 percent new and revised material that covers the rich new feature set of the SQL Server 2008 R2 release, as well as the Office 2010 release Includes brand new content that focuses on PowerPivot for Excel and SharePoint, Master Data Services, and discusses updated capabilities of SQL Server Analysis, Integration, and Reporting Services Shares detailed case examples that clearly illustrate how to best apply the techniques described in the book The accompanying Web site contains all code samples as well as the sample database used throughout the case studies The Microsoft Data Warehouse Toolkit, Second Edition provides you with the knowledge of how and when to use BI tools such as Analysis Services and Integration Services to accomplish your most essential data warehousing tasks.
    Anmerkung: Includes index. - Description based on print version record
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  • 20
    ISBN: 9781118075302 , 1118075307 , 9781118075326 , 1118075323 , 9781118075319 , 1118075315
    Sprache: Englisch
    Seiten: 1 online resource (xxvii, 524 p.) , ill.
    Serie: Wrox professional guides
    Paralleltitel: Erscheint auch als
    DDC: 006.752
    RVK:
    Schlagwort(e): WordPress (Electronic resource) ; Web sites ; Authoring programs ; Plug-ins (Computer programs) ; Blogs ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: As one of the most popular open source content management systems available today, WordPress boasts a framework that allows you to easily customize and extend it through plugins . This comprehensive book shows you how plugins work, reviews the tools and APIs available in WordPress, and demonstrates how to extend the functionality of WordPress with plugins. The trio of established authors provides a practical , solutions-based approach along with a collection of timely examples and plenty of code , all aimed at clearly explaining how to create a plugin file, work with users, integrate widgets, add menus and submenus, secure your plugins, and more. You will quickly come to understand how to develop custom plugins so that you can take WordPress to the next corporate and enterprise level. Professional WordPress Plugin Development: Details the range of complexity in plugins, from a very simple plugin to an extremely elaborate social network package Addresses how to integrate into WordPress, save settings, create widgets and shortcodes, and implement uninstall Learn the proper techniques for storing data, customizing user roles, and security best practices Shares techniques for using custom post types and creating and using custom taxonomies How to create plugins for WordPress Multisite networks Integrate user and role management Explores the HTTP API, JavaScript and AJAX, Cron, the Rewrite API, and more
    Anmerkung: "Wrox programmer to programmer"--Cover. - Includes index. - Description based on print version record
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 21
    Sprache: Englisch
    Seiten: 1 online resource (xxvii, 524 p.) , ill.
    Serie: Wrox professional guides
    Paralleltitel: Erscheint auch als
    DDC: 794.81526
    Schlagwort(e): Microsoft XNA (Computer file) ; Windows phone (Computer file) ; Computer games ; Programming ; Computer games ; Design ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Create the next generation of gaming titles for Windows Phone 7! Providing an overview of developing games for Windows Phone 7 while working within XNA Game Studio 4, this comprehensive resource covers such essential topics as device/emulator, development tools, device orientation, tilt and accelerometer sensors, multi-touch, working with Cloud and Web services, and more. Three complete games are included within the book plus hands-on explanations and clear example codes help you gain a deeper understanding of the Windows Phone 7 features so that you can start building a game right away. Serves as a comprehensive reference on Windows Phone 7 game development with XNA Game Studio 4 Includes real-world examples and anecdotes, making this book a popular choice for those taking their first steps into the game development industry Demonstrates how to program for device orientation, incorporate Touch Input, add music to a game, work with 3D, and take your game to the marketplace Put your game face on and start designing games for Windows Phone 7 with Professional Windows Phone 7 Game Development!
    Anmerkung: "Wrox programmer to programmer"--Cover. - Includes index. - Description based on print version record
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  • 22
    Sprache: Englisch
    Seiten: 1 online resource (xvi, 216 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.4012
    Schlagwort(e): Strategic planning ; Case studies ; Business planning ; Case studies ; Entrepreneurship ; Organizational change ; Entrepreneurship ; Case studies ; Electronic books ; lcgft ; Electronic books ; local ; Fallstudiensammlung
    Kurzfassung: After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy's philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future." Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.
    Anmerkung: Description based on print version record
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  • 23
    Online-Ressource
    Online-Ressource
    Indianapolis, IN : Wiley
    ISBN: 0470530308 , 9780470530306
    Sprache: Englisch
    Seiten: 1 online resource (xxxii, 736 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 006.7/6
    Schlagwort(e): Drupal (Computer file) ; Web site development ; Web sites ; Design ; Open source software ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Guidance for administrators, content managers and web publishers on using Drupal for content management Start building and managing web sites with the open-source content management system Drupal 7 and this in-depth guide. Whether you're new to Drupal or migrating from another system, you'll find the tips and techniques you need to understand Drupal, create a new web site, or manage an existing one. Learn how to create, modify, and delete items-and much more-with the detailed tutorials in this step-by-step guide. Teaches you how to use a Drupal site, as well as how to set up, configure, and customize a new site, including obtaining code and deploying it to a server Covers advanced topics like multilingual content management, publishing workflows, or Views and Panels Shows you how to work with Drupal 7's new fields and custom content types Get on the Drupal bandwagon with this complete guide.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 24
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xv, 288 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 332.67/80973
    Schlagwort(e): Investments ; United States ; Investment analysis ; United States ; Financial crises ; United States ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Updated version of the bestselling book on how to grow and protect wealth in difficult economic times Having an effective financial plan has always been important; today, it's crucial. In The Ultimate Money Guide for Bubbles, Busts, Recession, and Depression -the updated and revised edition of the bestseller, The Ultimate Depression Survival Guide -author Martin D. Weiss shows readers how to create a safe and effective financial plan for today's unpredictable economic environment. Explains why the U.S. economy continues to slump, and how persistently high unemployment and increasing government spending could lead to a far worse, double-dip recession Details how investors are missing opportunities by failing to look at overseas investments, specifically in Asia and Latin America Reveals what everyone should be doing now to protect their savings, investments, and jobs The Ultimate Ultimate Money Guide for Bubbles, Busts, Recession, and Depression answers the questions readers have about the new challenges of the "new normal," while also offering strategies to cope with the credit crunch, housing bust, and decline of the U.S. dollar.
    Anmerkung: Rev., updated ed. of: The Ultimate depression survival guide, published by John Wiley and Sons in 2009. - Includes bibliographical references and index. - Description based on print version record
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  • 25
    Sprache: Englisch
    Seiten: 1 online resource (xvi, 336 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.1/1
    Schlagwort(e): New business enterprises ; Management ; Entrepreneurship ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
    Anmerkung: Includes index. - Description based on print version record
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  • 26
    Sprache: Englisch
    Seiten: 1 online resource (xii, 196 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.4/092
    Schlagwort(e): Customer relations ; Business communication ; Leadership ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: "You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style that keeps you entertained and leaves you with lasting wisdom." - MICHAEL V. DRAKE, MD , Chancellor, University of California, Irvine "The world of tourism, hospitality, and hotels has become a very global, complex, and diverse industry. No one knows this better than Ed Fuller. In this thoughtfully written text, Ed is speaking to business students, managers, and executives of all industries through his rich experience in the global hotel industry. We have found many great examples within these pages of how we can conduct business better, and I would suggest that they are not only relevant in the United States but throughout the world." - ANDREW H. FEINSTEIN , James A. Collins Distinguished Chair and Dean, The Collins College of Hospitality Management, Cal Poly Pomona "The World Travel & Tourism Council services six continents. Ed's book will empower you to apply many of the principles that we employ globally, whether it's in Denver, Dubai, or Düsseldorf. These principles will give you a competitive edge in your markets immediately." - JEAN-CLAUDE BAUMGARTEN , President, World Travel & Tourism Council "Ed Fuller's generous layers of personal experiences and his crisp narrative make his stern message easy to understand. Take my advice, read his book before you take another plane on a foreign business trip. It will change the way you behave." - GEOFFREY KENT , founder and Executive Chairman, Abercrombie & Kent "Let me tell you what Ed's book isn't: it's not a primer on how to shake hands or fold your napkin in another country. It's an incredibly rich insight into leadership through well-earned personal relationships and experiences that American business executives need to embrace to succeed in the global economy." - ROGER DOW , President and CEO, U.S. Travel Association "Ed's book gives the student, manager, and executive practical experience in dealing with unique situations, new relationships, and creative problem-solving approaches that are broadly applicable in the business world, no matter where you live or whom you deal with. The insights will prove valuable to your personal growth." - ANDY POLICANO , Dean, The Paul Merage School of Business, University of California, Irvine
    Anmerkung: Includes index. - Description based on print version record
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  • 27
    Online-Ressource
    Online-Ressource
    Indianapolis, IN : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (288 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 778.72
    Schlagwort(e): Photography ; Lighting ; Photography ; Digital techniques ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Essential lighting guide for users of compact cameras and dSLRs One of the most important aspects of photography is lighting, but getting the lighting right is tricky. When should you use flash? Are a camera's automatic settings dependable? Should you use reflectors or diffusers and where do you place them? This handy, portable reference will show you when, where, and how to create and capture perfect light, every time. The book includes a color checker card to help you maintain true color, as well as examples of stunningly-lit photos of people, wildlife, and landscapes to inspire you. Walks you through the essentials of lighting for digital photography Helps beginning and intermediate photographers leave the safety of automatic settings and confidently control lighting themselves Shows how to evaluate natural light, decide when to use flash, and how and when to use diffusers or reflectors Includes a tear-out color checker card to help you maintain true color in your photographs Comes in the handy, portable Digital Field Guides size, perfect for camera bags Create and capture the perfect lighting every time, with Lighting Digital Field Guide!
    Anmerkung: Includes index. - Description based on print version record
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  • 28
    Sprache: Englisch
    Seiten: 1 online resource (xv, 256 p.) , ill.
    Ausgabe: 3rd ed.
    Paralleltitel: Erscheint auch als
    DDC: 650.1/3
    RVK:
    Schlagwort(e): Customer services ; Customer relations ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. Develop the right mindset-understand that personal relationships are vital to business success, both offline and online Ask the right questions-discover the common ground you share with others Do the right thing-be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.
    Anmerkung: "Completely revised & updated"--Cover. - Includes bibliographical references and index. - Description based on print version record
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  • 29
    Sprache: Englisch
    Seiten: 1 online resource (xxiv, 230 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.8/02
    Schlagwort(e): Marketing ; Industrial promotion ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
    Anmerkung: Includes index. - Description based on print version record
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  • 30
    Sprache: Englisch
    Seiten: 1 online resource (xv, 202 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.4/06
    Schlagwort(e): Organizational change ; Organizational effectiveness ; Customer relations ; Organizational change ; Case studies ; Organizational effectiveness ; Case studies ; Customer relations ; Case studies ; Electronic books ; lcgft ; Electronic books ; local ; Fallstudiensammlung
    Kurzfassung: The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
    Anmerkung: Includes index. - Description based on print version record
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  • 31
    Sprache: Englisch
    Seiten: 1 online resource (ix, 229 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.3145
    RVK:
    Schlagwort(e): Organizational behavior ; Interpersonal relations ; Conflict management ; Teams in the workplace ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Overcome the interpersonal challenges holding your business back Is your workplace riddled with gossip, power struggles, and confusion? Do you seek clarity in your management and cohesiveness in your team? Do you have a personal obstacle affecting your professional success? If so, there is good news-help is on the way. Stop Workplace Drama offers down-to-earth, practical methods to help business owners, entrepreneurs, and private practice professionals maximize success, increase productivity, and improve teamwork and personal performance. Identify "drama" barriers and help your employees break free to experience higher personal effectiveness and increased productivity Each of the eight points is full of universal and practical principles any business leader, sales director or entrepreneur can put to use immediately Author Marlene Chism has shared her signature process with organizations such as McDonalds and NASA When you're in the thick of business competition, you and your team need to function freely without internal conflicts, confusions, or rivalries. Stop Workplace Drama ensures that your employees will be able to give their best to create a healthy, profitable workplace.
    Anmerkung: Includes bibliographical references (p. 213-216) and index. - Description based on print version record
    URL: Cover
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  • 32
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    ISBN: 0470907398 , 9780470907399
    Sprache: Englisch
    Seiten: 1 online resource (xviii, 235 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.8/12
    Schlagwort(e): Customer services ; Customer relations ; Management ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid! , a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
    Anmerkung: Includes index. - Description based on print version record
    URL: Cover
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  • 33
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (347 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 005.13/3
    Schlagwort(e): Computer simulation ; C++ (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A unique guide to the design and implementation of simulation software This book offers a concise introduction to the art of building simulation software, collecting the most important concepts and algorithms in one place. Written for both individuals new to the field of modeling and simulation as well as experienced practitioners, this guide explains the design and implementation of simulation software used in the engineering of large systems while presenting the relevant mathematical elements, concept discussions, and code development. The book approaches the topic from the perspective of Zeigler's theory of modeling and simulation, introducing the theory's fundamental concepts and showing how to apply them to engineering problems. Readers will learn five necessary skills for building simulations of complicated systems: Working with fundamental abstractions for simulating dynamic systems Developing basic simulation algorithms for continuous and discrete event models Combining continuous and discrete event simulations into a coherent whole Applying strategies for testing a simulation Understanding the theoretical foundations of the modeling constructs and simulation algorithms The central chapters of the book introduce, explain, and demonstrate the elements of the theory that are most important for building simulation tools. They are bracketed by applications to robotics, control and communications, and electric power systems; these comprehensive examples clearly illustrate how the concepts and algorithms are put to use. Readers will explore the design of object-oriented simulation programs, simulation using multi-core processors, and the integration of simulators into larger software systems. The focus on software makes this book particularly useful for computer science and computer engineering courses in simulation that focus on building simulators. It is indispensable reading for undergraduate and graduate students studying modeling and simulation, as well as for practicing scientists and engineers involved in the development of simulation tools.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
    URL: Cover
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  • 34
    ISBN: 0470579897 , 9780470579893
    Sprache: Englisch
    Seiten: 1 online resource (xiii, 242 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.4/21
    Schlagwort(e): Entrepreneurship ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: "Brilliant, Crazy, Cocky is the story about that top 1% of people whom Lacy calls "true entrepreneurs", and upon whom she has bestowed the title of Outside Entrepreneurs. This group is a complex, cultural mash-up, comprised in part of those 19th century, old-world immigrants who started fledgling businesses because they had no other options, as well as the 21st century Silicon Valley whiz kids backed by millions in sophisticated investor cash. They are a product of their own cultures and our own turbulent economic times. Outside Entrepreneurs are those who are taking local turmoil and turning it into opportunities--earning billions in U.S. cash. To tell this story, Lacy spends six weeks in six different cities around the world -- London, England; Tel Aviv, Israel; Kigali, Rwanda; Mumbai, India; Beijing, China and Guadalajara, Mexico -- that are standing on the brink of economic and political opportunity and volatility. The individuals that she follows are distinct products of their own cultures, yet they share that same unmistakable cocktail of delusion, ambition, and brilliance that's driven Bill Gates, Fred Smith, Donald Trump, and every other iconic American entrepreneur of the last few decades."
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 35
    Sprache: Englisch
    Seiten: 1 online resource (xxvi, 716 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 005.8
    RVK:
    Schlagwort(e): Malware (Computer software) ; Computer security ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A computer forensics "how-to" for fighting malicious code and analyzing incidents With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware, rootkits, adware, and other invasive software. Written by well-known malware experts, this guide reveals solutions to numerous problems and includes a DVD of custom programs and tools that illustrate the concepts, enhancing your skills. Security professionals face a constant battle against malicious software; this practical manual will improve your analytical capabilities and provide dozens of valuable and innovative solutions Covers classifying malware, packing and unpacking, dynamic malware analysis, decoding and decrypting, rootkit detection, memory forensics, open source malware research, and much more Includes generous amounts of source code in C, Python, and Perl to extend your favorite tools or build new ones, and custom programs on the DVD to demonstrate the solutions Malware Analyst's Cookbook is indispensible to IT security administrators, incident responders, forensic analysts, and malware researchers.
    Anmerkung: Includes index. - Description based on print version record
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  • 36
    Sprache: Englisch
    Seiten: 1 online resource (xiv, 224 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.8/72
    Schlagwort(e): Direct marketing ; Customer relations ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now! , Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc . 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
    Anmerkung: Includes index. - Description based on print version record
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  • 37
    Sprache: Englisch
    Seiten: 1 online resource (xx, 252 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 659.20285/4678
    RVK:
    Schlagwort(e): Customer services ; Research ; Social media ; Research ; Measurement ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 38
    Sprache: Englisch
    Seiten: 1 online resource (vii, 280 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Résumés (Employment) ; High technology industries ; Vocational guidance ; Job hunting ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from ten tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider. If you're a job seeker, you'll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more Author was on Google's hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs Get the only comprehensive guide to working at some of America's most dynamic, innovative, and well-paying tech companies with The Google Resume .
    Anmerkung: Includes index. - Description based on print version record
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  • 39
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 0672332183 , 9780672332180
    Sprache: Englisch
    Seiten: 1 online resource (vii, 229 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): HTML (Document markup language) ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A clear, super quick, easy-to-understand guide for new HTML 5 users Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions Organized into lessons that distill the most crucial information on each HTML 5 topic Tips and cautions point out shortcuts, solutions, and help readers avoid common pitfalls. HTML 5, the successor to HTML 4.01 and XHTML 1.0, is now in stable Working Draft form. There are many exciting new elements in HTML, as well as new attributes, and new rules. And, of course, many deprecated HTML 4 elements have been dropped. Sams Teach Yourself HTML 5 in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily get up to speed with HTML 5. It will provide beginner and experienced HTML users alike with fast, at a glance tips pointing out helpful shortcuts and solutions and cautions to help avoid common HTML 5 pitfalls. It is written in a clear easy to understand format. Sams Teach Yourself HTML 5 in 10 Minutes focuses on those tags or elements that are new or that have changed in HTML 5, and it is organized in a logical step-by-step order that reflects the natural progression a web developer follows in developing web sites and applications. The book's modular design also allows you to jump in and learn only what they need to know anywhere throughout the book.
    Anmerkung: Includes index. - Description based on print version record
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  • 40
    Online-Ressource
    Online-Ressource
    Indianapolis, IN : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xxxii, 710 p.) , ill.
    Ausgabe: 2nd ed.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): WordPress (Electronic resource) ; Blogs ; Web site development ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Get the latest word on the biggest self-hosted blogging tool on the market . Within a week of the announcement of WordPress 3.0, it had been downloaded over a million times. Now you can get on the bandwagon of this popular open-source blogging tool with WordPress Bible, 2nd Edition. Whether you're a casual blogger or programming pro, this comprehensive guide covers the latest version of WordPress, from the basics through advanced application development. If you want to thoroughly learn WordPress, this is the book you need to succeed. Explores the principles of blogging, marketing, and social media interaction Shows you how to install and maintain WordPress Thoroughly covers WordPress basics, then ramps up to advanced topics Guides you through best security practices as both a user and a developer Helps you enhance your blog's findability in major search engines and create customizable and dynamic themes Author maintains a high-profile blog in the WordPress community, Technosailor.com Tech edited by Mark Jaquith, one of the lead developers of WordPress The WordPress Bible is the only resource you need to learn WordPress from beginning to end.
    Anmerkung: Includes index. - Description based on print version record
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  • 41
    ISBN: 0470891742 , 9780470891742
    Sprache: Englisch
    Seiten: 1 online resource (xiii, 194 p.)
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Creative ability in business ; Organizational effectiveness ; Organizational change ; Employee motivation ; Job security ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Innovation isn't something you do after you get your work done. It's how you do your work . Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results. In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody's Business guides you in: Mastering the seven essential I-Skills you need to become indispensable Unleashing the "mindset, skillset, and toolset of the innovator" that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable Assaulting your assumptions at the personal, organizational, and industry levels Building tools for work-life balance and creating your own job satisfaction If you're ready to stop talking about innovation and start adding value today - in your job, department or organization - you're ready to read and benefit from the powerful message of Innovation is Everybody's Business.
    Anmerkung: Description based on print version record
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  • 42
    Sprache: Englisch
    Seiten: 1 online resource (xxii, 282 p.) , ill.
    Serie: New rules of social media series
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Internet marketing ; Social media ; Web sites ; Design ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Create bold web content and build a loyal customer base online Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Learn the art of storytelling and the science of journalism Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.com Boost your online presence and engage with customers and prospects like never before with Content Rules .
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 43
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xxiii, 296 p.) , ill.
    Ausgabe: Rev. and updated.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Internet marketing ; Social media ; Social networks ; Electronic commerce ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Praise for Socialnomic s "It's obvious that Erik Qualman's passion is social media." - Dan Heath , New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." - Forbes "Erik Qualman has been doing his homework on the social media phenomenon." - The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." - Steve Kaufer , CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." - Chris Brogan , New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." - Scott Galloway , Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 44
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132660761 , 0132660768
    Sprache: Englisch
    Seiten: 1 online resource (xiv, 1130 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Windows phone (Computer file) ; Application software ; Development ; Smartphones ; Programming ; Mobile computing ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: This full-color book teaches Windows Phone 7 the best way possible: by walking developers through building 50 complete, end-to-end applications. Timed to catch the growing wave of excitement about Windows Phone 7, this book is authored by one of the world's most respected Microsoft development experts: Adam Nathan, author of the best-selling WPF Unleashed and classic .NET and COM: The Complete Interoperability Guide . This extraordinarily practical book doesn't focus on what the Windows Phone 7 SDK makes easy, or unnecessary theory. Instead, Nathan shows developers exactly what it takes to build the kind of apps people will actually want to buy. He brings expert insider's insight to every facet of Windows Phone development, including app and interface basics, navigation, vibration, popups, transforms, animations, storing and retrieving local data, pivots and panoramas, audio and video, the microphone, touch, multi-touch, the accelerometer, and much more. You will build apps ranging from to-do lists to e-book readers, radio tuners to weight trackers. As you do, you'll learn all the skills - and get all the code - they need to build their own winning mobile apps, right now!
    Anmerkung: Includes index. - Description based on print version record
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  • 45
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132639903 , 0132639904
    Sprache: Englisch
    Seiten: 1 online resource (x, 226 p.) , ill.
    Ausgabe: 2nd ed.
    Serie: Sams teach yourself
    Paralleltitel: Erscheint auch als
    Schlagwort(e): LinkedIn (Electronic resource) ; Business networks ; Computer network resources ; Business enterprises ; Computer network resources ; Job hunting ; Computer network resources ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Learn how to create a LinkedIn profile, find jobs, enhance your visibility, customize LinkedIn, recruit job candidates, access LinkedIn from mobile devices.
    Anmerkung: Includes index. - Description based on print version record
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  • 46
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132122023 , 0132122022
    Sprache: Englisch
    Seiten: 1 online resource (vi, 222 p.) , ill.
    Serie: Sams teach yourself
    Paralleltitel: Erscheint auch als
    Schlagwort(e): iPad (Computer) ; Pocket computers ; Tablet computers ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Sams Teach Yourself iPad™ in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you'll learn everything you need to use your iPad to get online, get apps, use the Web, manage email, use maps, books, photos, music, video- anything! Each compact lesson zeroes in on essential techniques, with fast, step-by-step instructions that help you do it right the first time! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to... Make the Home screen an efficient control center for your iPad Get online with Wi-Fi or 3G cellular connections Get iPad and iPhone apps, including paid and free apps Surf the Web Receive and send email from as many accounts as you need Use maps, books, music, photos, video, and more! Register your book at informit.com/register for convenient access to updates and corrections as they become available. Category: iPad Covers: Apple Digital Media User Level: Beginning
    Anmerkung: Includes index. - Description based on print version record
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  • 47
    ISBN: 0132682192 , 9780132682190
    Sprache: Englisch
    Seiten: 1 online resource (xii, 798 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Microsoft Lync server ; Client/server computing ; Real-time data processing ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Microsoft Lync Server has become the Unified Communications platform of choice for thousands of businesses seeking to drive more value from all forms of communication. This is a comprehensive, independent, and practical guide to Lync Server 2010, the brand-new version of this increasingly popular technology. Drawing on their extensive experience, Alex Lewis, Andrew Abbate, adn Tom Pacyk cover all facets of planning, deploying, configuring, and managing Lync Server 2010 in enterprise environments. They present a detailed overview of the system and its components, offer step-by-step configuration instructions, and share dozens of best practices drawn from actual deployments. Technical professionals will find detailed chapters on each form of communication the server can manage, including IP voice, instant messaging, audio/video conferencing, web conferencing, and much more. Along the way, the authors present powerful insights into planning infrastructure; monitoring day-to-day operation; troubleshooting; federation; remote access; backup/restore, Microsoft Exchange and SharePoint Server integration; and many other essential topics. The most complete, independent guide to Microsoft Lync Server - now the #2 most-requested Microsoft training topic behind Exchange! Combines theory, hands-on, step-by-step configuration instructions, and best practices from real enterprise environments Includes coverage of Microsoft Exchagne and SharePoint Servers available in no other book
    Anmerkung: Includes index. - Description based on print version record
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  • 48
    Online-Ressource
    Online-Ressource
    Indianapolis, Ind. : Sams
    ISBN: 9780132678889 , 0132678888
    Sprache: Englisch
    Seiten: 1 online resource (v, 130 p.) , ill.
    Serie: Sams teach yourself
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Online social networks ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: A clear, super quick, easy-to-understand guide for new Foursquare users Foursquare is a location based social network for mobile devices that incorporates gaming elements With more than 1 million users it is verging on breaking out into the mainstream This is the first book on Foursquare from a major publisher Foursquare currently has iPhone, Android, webOS, Windows Phone 7, and BlackBerry applications Foursquare is a location based social network that incorporates gaming elements. It is the most popular location-based site of its kind and with more than 1 million users it is verging on mainstream adoption. Sams Teach Yourself Foursquare in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute , you will learn everything you need to know to quickly and easily master the popular location-based social network, Foursquare. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help you avoid problems. Sams Teach Yourself Foursquare in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Foursquare pitfalls, and is written in a clear easy to understand format. Topics include: " What Foursquare is and how it is different from other social media sites " How to create your account " How to find friends and connect with people you already know " How to earn points, badges, and mayorships " How to use Foursquare on your mobile device " How to have fun with Foursquare " How businesses are using Foursquare " How to maintain your privacy and safety
    Anmerkung: Includes index. - Description based on print version record
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