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  • MPI Ethno. Forsch.  (60)
  • 2020-2024
  • 2010-2014  (60)
  • 1960-1964
  • 1940-1944
  • 2011  (36)
  • 2010  (24)
  • Hoboken, N.J. : Wiley  (32)
  • Sebastopol, Calif. : O'Reilly  (28)
  • Electronic books ; lcgft  (60)
  • Kultur
  • Organizational change
Datasource
  • MPI Ethno. Forsch.  (60)
Material
Language
Years
  • 2020-2024
  • 2010-2014  (60)
  • 1960-1964
  • 1940-1944
Year
  • 2011  (36)
  • 2010  (24)
  • 2014  (2)
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxxix, 1584 p.) , ill.
    Edition: 4th ed.
    Parallel Title: Erscheint auch als
    Keywords: Python (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Once you've come to grips with the core Python language, learning how to build Python applications presents a far more interesting challenge. Many critics consider this classic book, now updated for Python 3.x, to be the industry standard tutorial for Python application programming. With clear and concise explanations of Python syntax and programming techniques, and numerous examples that illustrate both correct usage and common idioms, Programming Python shows you the right way to code with Python.
    Note: "Covers Python 3.x"--Cover. - Includes index. - Description based on print version record
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  • 2
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xi, 250 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Electronic commerce ; Web site development ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
    Note: "The art and science of converting prospects to customers"--Cover. - Includes index. - Description based on print version record
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  • 3
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xiv, 563 p.) , ill.
    Edition: 3rd ed.
    Series Statement: The Missing manual
    Parallel Title: Erscheint auch als
    Keywords: Web sites ; Design ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need. Plan your site. Create web pages by learning the basics of HTML and HTML5. Control page design with CSS. Format text, images, links, tables, and other elements. Attract visitors. Ensure that people can find your site through popular search engines. Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits. Get smart. Use free tools to identify your site's strengths and weaknesses. Create your own blog. Post your musings with a free blog-hosting service. Bring in cash. Host Google ads, sell Amazon's wares, or push your own products. Add pizzazz. Include audio, video, interactive menus, and more.
    Note: Previous ed.: 2009. - Includes index. - Description based on print version record
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  • 4
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxii, 789 p.) , ill.
    Series Statement: The missing manual
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Office ; Macintosh (Computer) ; Business ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Office 2011 for Mac is easy to use, but to unleash its full power, you need to go beyond the basics. This entertaining guide not only gets you started with Word, Excel, PowerPoint, and the new Outlook for Mac, it also reveals useful lots of things you didn't know the software could do. Get crystal-clear explanations on the features you use most -- and plenty of power-user tips when you're ready for more. Take advantage of new tools. Navigate with the Ribbon, use SmartArt graphics, and work online with Office Web Apps. Create professional-looking documents. Use Word to craft beautiful reports, newsletters, brochures, and posters. Crunch numbers with ease. Assemble data, make calculations, and summarize the results with Excel. Stay organized. Set up Outlook to track your email, contacts, appointments, and tasks. Make eye-catching presentations. Build PowerPoint slideshows with video and audio clips, animations, and other features. Use the programs together. Discover how to be more productive and creative by drawing directly in Word documents, adding spreadsheets to your slides, and more.
    Note: Includes index. - Description based on print version record
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  • 5
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxv, 547 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: User interfaces (Computer systems) ; Graphical user interfaces (Computer systems) ; Human-computer interaction ; Application program interfaces (Computer software) ; Application software ; Development ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Despite all of the UI toolkits available today, it's still not easy to design good application interfaces. This bestselling book is one of the few reliable sources to help you navigate through the maze of design options. By capturing UI best practices and reusable ideas as design patterns, Designing Interfaces provides solutions to common design problems that you can tailor to the situation at hand. This updated edition includes patterns for mobile apps and social media, as well as web applications and desktop software. Each pattern contains full-color examples and practical design advice that you can use immediately. Experienced designers can use this guide as a sourcebook of ideas; novices will find a roadmap to the world of interface and interaction design. Design engaging and usable interfaces with more confidence and less guesswork Learn design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color Get recommendations for specific UI patterns, including alternatives and warnings on when not to use them Mix and recombine UI ideas as you see fit Polish the look and feel of your interfaces with graphic design principles and patterns "Anyone who's serious about designing interfaces should have this book on their shelf for reference. It's the most comprehensive cross-platform examination of common interface patterns anywhere."--Dan Saffer, author of Designing Gestural Interfaces (O'Reilly) and Designing for Interaction (New Riders)
    Note: Includes bibliographical references (p. [523]-525) and index. - Description based on print version record
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  • 6
    Language: English
    Pages: 1 online resource (xiv, 176 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Success ; Life skills ; Survival ; Industrial efficiency ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: As a brutal business environment meets a soft economy, business leaders and managers are looking for sources of both inspiration and survival. This compelling new fable offers a riveting tale of life in Africa's Serengeti and what lessons it holds for today's beleaguered business people and struggling society. The 1.5 million wildebeest rely on stubborn endurance and support from the herd to survive; the alligator is opportunistic; the cheetah ruthlessly effective; the giraffe embodies grace, the lion a master strategist, the mongoose is a risk-taker, the elephant is an excellent communicator.
    Note: Description based on print version record
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  • 7
    ISBN: 0470879009 , 9780470879009
    Language: English
    Pages: 1 online resource (xxii, 218 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Consumer satisfaction ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: "Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets."
    Note: Includes index. - Description based on print version record
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  • 8
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    ISBN: 047089069X , 9780470890691
    Language: English
    Pages: 1 online resource (xxxii, 397 p.) , ill.
    Keywords: Microsoft Excel (Computer file) ; Microsoft Visual Basic for applications ; Electronic spreadsheets ; Business ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Presents information on using Microsoft's Visual Basic for Applications (VBA) programming language to customize the spreadsheet program Excel.
    Note: "Wrox programmer to programmer." --Cover. - Includes index. - Description based on print version record
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  • 9
    ISBN: 0470880961 , 9780470880968
    Language: English
    Pages: 1 online resource (xxx, 194 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business planning ; Strategic planning ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: "A proven system for creating a compelling growth plan. There are 15 million businesses in the United States, and 13 million of them don't utilize a planning process, thus inhibiting their chance to grow. Having a planning process is the most reliable predictor of whether a business will grow. Yet, most planning books and most planning processes are not accessible or usable for the small to medium-sized business owners. The One Hour Plan for Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on a page in about one hour. This book is a quick read and easy to comprehend, and results in a plan that fits on a page and is used to keep people focused and productive. Covers the six essential elements of the dynamic business growth plan: Vision, Mission, Values, Objectives, Strategies, Priorities. Previously the top-rated speaker for Stephen Covey's organization, the author is now a successful speaker and consultant with some of the world's finest small and mid-sized companies. The book delivers a proven planning process that engages employees, develops leadership capacity, improves performance, and accelerates growth"
    Note: Description based on print version record
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  • 10
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xvi, 297 p.) , ill.
    Edition: 1st. ed.
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Programming ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Is it possible for JavaScript programmers to learn Apple's iOS 4 SDK and live to tell the tale? Technology guru Danny Goodman did, and with this book he leaves a well-marked trail for you to follow. An authority on JavaScript since its inception, Goodman understands the challenges you might face in creating native iOS apps with this SDK, and introduces Xcode, Objective-C, and Cocoa Touch in a context you'll readily understand. Why bother with the SDK when you can simply build web apps for Apple's iOS devices? Web apps can't access an iPhone's music library, camera, or iOS system software for maps, audio, and more. Nor can you sell web apps in the App Store. If you want to take full advantage of the iPhone and iPad, iOS 4 SDK is your tool -- and this is your book. Includes full coverage of iOS SDK 4.2. Learn the distinction between web app and iOS native app programming Create a workbench app to test code snippets throughout the learning process Get a structural view of an iOS app, and compare the process of building objects in Objective-C versus JavaScipt Discover how your code launches iOS apps and makes them user-ready Learn about iOS memory management details that are different from JavaScript, including pointers and data types Use Objective-C and Cocoa Touch to implement common JavaScript tasks
    Note: "Covers iOS SDK 4.2"--Cover. - Includes index. - Description based on print version record
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  • 11
    Language: English
    Pages: 1 online resource (xv, 839 p.) , ill.
    Edition: 10th ed., International ed.
    Parallel Title: Erscheint auch als
    Keywords: Electric circuit analysis ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Maintaining its accessible approach to circuit analysis, the tenth edition includes even more features to engage and motivate engineers. Exciting chapter openers and accompanying photos are included to enhance visual learning. The book introduces figures with color-coding to significantly improve comprehension. New problems and expanded application examples in PSPICE, MATLAB, and LabView are included. New quizzes are also added to help engineers reinforce the key concepts.
    Note: Previous ed.: Basic engineering circuit analysis. 2008. - Includes index. - Description based on print version record
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  • 12
    Language: English
    Pages: 1 online resource (xii, 242 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Communication in management ; Interpersonal communication ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: What to say in today's toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pink slips, thanks to the latest recession. As a result, the rules for how managers and employees can successfully communicate have been irrevocably changed. Whether you're a manager or employee, Workscripts explains what to say in life's toughest situations at work, including: Negotiating severance Performance reviews Responding to a pay cut Asking for a raise or promotion Terminating a friend Job interviews Dealing with difficult bosses And many more
    Note: Includes index. - Description based on print version record
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  • 13
    Language: English
    Pages: 1 online resource (xvi, 216 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.4012
    Keywords: Strategic planning ; Case studies ; Business planning ; Case studies ; Entrepreneurship ; Organizational change ; Entrepreneurship ; Case studies ; Electronic books ; lcgft ; Electronic books ; local ; Fallstudiensammlung
    Abstract: After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy's philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future." Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.
    Note: Description based on print version record
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  • 14
    Language: English
    Pages: 1 online resource (xv, 288 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 332.67/80973
    Keywords: Investments ; United States ; Investment analysis ; United States ; Financial crises ; United States ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Updated version of the bestselling book on how to grow and protect wealth in difficult economic times Having an effective financial plan has always been important; today, it's crucial. In The Ultimate Money Guide for Bubbles, Busts, Recession, and Depression -the updated and revised edition of the bestseller, The Ultimate Depression Survival Guide -author Martin D. Weiss shows readers how to create a safe and effective financial plan for today's unpredictable economic environment. Explains why the U.S. economy continues to slump, and how persistently high unemployment and increasing government spending could lead to a far worse, double-dip recession Details how investors are missing opportunities by failing to look at overseas investments, specifically in Asia and Latin America Reveals what everyone should be doing now to protect their savings, investments, and jobs The Ultimate Ultimate Money Guide for Bubbles, Busts, Recession, and Depression answers the questions readers have about the new challenges of the "new normal," while also offering strategies to cope with the credit crunch, housing bust, and decline of the U.S. dollar.
    Note: Rev., updated ed. of: The Ultimate depression survival guide, published by John Wiley and Sons in 2009. - Includes bibliographical references and index. - Description based on print version record
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  • 15
    Language: English
    Pages: 1 online resource (xvi, 336 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.1/1
    Keywords: New business enterprises ; Management ; Entrepreneurship ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
    Note: Includes index. - Description based on print version record
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  • 16
    Language: English
    Pages: 1 online resource (xii, 196 p.)
    Parallel Title: Erscheint auch als
    DDC: 658.4/092
    Keywords: Customer relations ; Business communication ; Leadership ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: "You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style that keeps you entertained and leaves you with lasting wisdom." - MICHAEL V. DRAKE, MD , Chancellor, University of California, Irvine "The world of tourism, hospitality, and hotels has become a very global, complex, and diverse industry. No one knows this better than Ed Fuller. In this thoughtfully written text, Ed is speaking to business students, managers, and executives of all industries through his rich experience in the global hotel industry. We have found many great examples within these pages of how we can conduct business better, and I would suggest that they are not only relevant in the United States but throughout the world." - ANDREW H. FEINSTEIN , James A. Collins Distinguished Chair and Dean, The Collins College of Hospitality Management, Cal Poly Pomona "The World Travel & Tourism Council services six continents. Ed's book will empower you to apply many of the principles that we employ globally, whether it's in Denver, Dubai, or Düsseldorf. These principles will give you a competitive edge in your markets immediately." - JEAN-CLAUDE BAUMGARTEN , President, World Travel & Tourism Council "Ed Fuller's generous layers of personal experiences and his crisp narrative make his stern message easy to understand. Take my advice, read his book before you take another plane on a foreign business trip. It will change the way you behave." - GEOFFREY KENT , founder and Executive Chairman, Abercrombie & Kent "Let me tell you what Ed's book isn't: it's not a primer on how to shake hands or fold your napkin in another country. It's an incredibly rich insight into leadership through well-earned personal relationships and experiences that American business executives need to embrace to succeed in the global economy." - ROGER DOW , President and CEO, U.S. Travel Association "Ed's book gives the student, manager, and executive practical experience in dealing with unique situations, new relationships, and creative problem-solving approaches that are broadly applicable in the business world, no matter where you live or whom you deal with. The insights will prove valuable to your personal growth." - ANDY POLICANO , Dean, The Paul Merage School of Business, University of California, Irvine
    Note: Includes index. - Description based on print version record
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  • 17
    Language: English
    Pages: 1 online resource (xv, 256 p.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    DDC: 650.1/3
    RVK:
    Keywords: Customer services ; Customer relations ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. Develop the right mindset-understand that personal relationships are vital to business success, both offline and online Ask the right questions-discover the common ground you share with others Do the right thing-be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.
    Note: "Completely revised & updated"--Cover. - Includes bibliographical references and index. - Description based on print version record
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  • 18
    Language: English
    Pages: 1 online resource (xxiv, 230 p.)
    Parallel Title: Erscheint auch als
    DDC: 658.8/02
    Keywords: Marketing ; Industrial promotion ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
    Note: Includes index. - Description based on print version record
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  • 19
    Language: English
    Pages: 1 online resource (xv, 202 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.4/06
    Keywords: Organizational change ; Organizational effectiveness ; Customer relations ; Organizational change ; Case studies ; Organizational effectiveness ; Case studies ; Customer relations ; Case studies ; Electronic books ; lcgft ; Electronic books ; local ; Fallstudiensammlung
    Abstract: The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
    Note: Includes index. - Description based on print version record
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  • 20
    Language: English
    Pages: 1 online resource (ix, 229 p.)
    Parallel Title: Erscheint auch als
    DDC: 658.3145
    RVK:
    Keywords: Organizational behavior ; Interpersonal relations ; Conflict management ; Teams in the workplace ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Overcome the interpersonal challenges holding your business back Is your workplace riddled with gossip, power struggles, and confusion? Do you seek clarity in your management and cohesiveness in your team? Do you have a personal obstacle affecting your professional success? If so, there is good news-help is on the way. Stop Workplace Drama offers down-to-earth, practical methods to help business owners, entrepreneurs, and private practice professionals maximize success, increase productivity, and improve teamwork and personal performance. Identify "drama" barriers and help your employees break free to experience higher personal effectiveness and increased productivity Each of the eight points is full of universal and practical principles any business leader, sales director or entrepreneur can put to use immediately Author Marlene Chism has shared her signature process with organizations such as McDonalds and NASA When you're in the thick of business competition, you and your team need to function freely without internal conflicts, confusions, or rivalries. Stop Workplace Drama ensures that your employees will be able to give their best to create a healthy, profitable workplace.
    Note: Includes bibliographical references (p. 213-216) and index. - Description based on print version record
    URL: Cover
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  • 21
    ISBN: 0470907398 , 9780470907399
    Language: English
    Pages: 1 online resource (xviii, 235 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.8/12
    Keywords: Customer services ; Customer relations ; Management ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid! , a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
    Note: Includes index. - Description based on print version record
    URL: Cover
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  • 22
    Language: English
    Pages: 1 online resource (347 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 005.13/3
    Keywords: Computer simulation ; C++ (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: A unique guide to the design and implementation of simulation software This book offers a concise introduction to the art of building simulation software, collecting the most important concepts and algorithms in one place. Written for both individuals new to the field of modeling and simulation as well as experienced practitioners, this guide explains the design and implementation of simulation software used in the engineering of large systems while presenting the relevant mathematical elements, concept discussions, and code development. The book approaches the topic from the perspective of Zeigler's theory of modeling and simulation, introducing the theory's fundamental concepts and showing how to apply them to engineering problems. Readers will learn five necessary skills for building simulations of complicated systems: Working with fundamental abstractions for simulating dynamic systems Developing basic simulation algorithms for continuous and discrete event models Combining continuous and discrete event simulations into a coherent whole Applying strategies for testing a simulation Understanding the theoretical foundations of the modeling constructs and simulation algorithms The central chapters of the book introduce, explain, and demonstrate the elements of the theory that are most important for building simulation tools. They are bracketed by applications to robotics, control and communications, and electric power systems; these comprehensive examples clearly illustrate how the concepts and algorithms are put to use. Readers will explore the design of object-oriented simulation programs, simulation using multi-core processors, and the integration of simulators into larger software systems. The focus on software makes this book particularly useful for computer science and computer engineering courses in simulation that focus on building simulators. It is indispensable reading for undergraduate and graduate students studying modeling and simulation, as well as for practicing scientists and engineers involved in the development of simulation tools.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: Cover
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  • 23
    ISBN: 0470579897 , 9780470579893
    Language: English
    Pages: 1 online resource (xiii, 242 p.)
    Parallel Title: Erscheint auch als
    DDC: 658.4/21
    Keywords: Entrepreneurship ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: "Brilliant, Crazy, Cocky is the story about that top 1% of people whom Lacy calls "true entrepreneurs", and upon whom she has bestowed the title of Outside Entrepreneurs. This group is a complex, cultural mash-up, comprised in part of those 19th century, old-world immigrants who started fledgling businesses because they had no other options, as well as the 21st century Silicon Valley whiz kids backed by millions in sophisticated investor cash. They are a product of their own cultures and our own turbulent economic times. Outside Entrepreneurs are those who are taking local turmoil and turning it into opportunities--earning billions in U.S. cash. To tell this story, Lacy spends six weeks in six different cities around the world -- London, England; Tel Aviv, Israel; Kigali, Rwanda; Mumbai, India; Beijing, China and Guadalajara, Mexico -- that are standing on the brink of economic and political opportunity and volatility. The individuals that she follows are distinct products of their own cultures, yet they share that same unmistakable cocktail of delusion, ambition, and brilliance that's driven Bill Gates, Fred Smith, Donald Trump, and every other iconic American entrepreneur of the last few decades."
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 24
    Language: English
    Pages: 1 online resource (xiv, 224 p.)
    Parallel Title: Erscheint auch als
    DDC: 658.8/72
    Keywords: Direct marketing ; Customer relations ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now! , Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc . 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
    Note: Includes index. - Description based on print version record
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  • 25
    Language: English
    Pages: 1 online resource (xx, 252 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 659.20285/4678
    RVK:
    Keywords: Customer services ; Research ; Social media ; Research ; Measurement ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 26
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxiii, 288 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Android (Electronic resource) ; Application software ; Development ; Mobile computing ; Smartphones ; Programming ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Put your ActionScript 3 skills to work building mobile apps. This book shows you how to develop native applications for Android-based smartphones and tablets from the ground up, using Adobe AIR. You learn the entire development process hands-on, from coding specific functions to options for getting your app published. Start by building a sample app with step-by-step instructions, using either Flash Professional or Flash Builder. Then learn how to use ActionScript libraries for typical device features, such as the camera and the accelerometer. This book includes ready-to-run example code and a case study that demonstrates how to bring all of the elements together into a full-scale working app. Create functionality and content that works on multiple Android devices Choose from several data storage options Create view and navigation components, including a back button Get tips for designing user experience with touch and gestures Build a location-aware app, or one that makes use of motion Explore ways to use audio, video, and photos in your application Learn best practices for asset management and development
    Note: "An ActionScript developer's guide to building Android applications"--Cover. - Includes index. - Description based on print version record
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  • 27
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxii, 360 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Android (Electronic resource) ; Application software ; Design ; Droid (Smartphone) ; Smartphones ; Programming ; Open source software ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Yes, you can create your own apps for Android phones-and it's easy to do. This extraordinary book introduces App Inventor for Android, a powerful visual tool that lets anyone build apps for Android-based devices. Learn the basics of App Inventor with step-by-step instructions for more than a dozen fun projects, such as creating location-aware apps, data storage, and apps that include decision-making logic. The second half of the book features an Inventor's manual to help you understand the fundamentals of app building and computer science. App Inventor makes an excellent textbook for beginners and experienced developers alike. Design games and other apps with 2D graphics and animation Create custom multi-media quizzes and study guides Create a custom tour of your city, school, or workplace Use an Android phone to control a LEGO® MINDSTORMS® NXT robot Build location-aware apps by working with your phone's sensors Explore apps that incorporate information from the Web Learn computer science as you build your apps
    Note: Includes index. - Description based on print version record
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  • 28
    Language: English
    Pages: 1 online resource (vii, 280 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Résumés (Employment) ; High technology industries ; Vocational guidance ; Job hunting ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from ten tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider. If you're a job seeker, you'll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more Author was on Google's hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs Get the only comprehensive guide to working at some of America's most dynamic, innovative, and well-paying tech companies with The Google Resume .
    Note: Includes index. - Description based on print version record
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  • 29
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449399368 , 1449399363
    Language: English
    Pages: 1 online resource (xxi, 631 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Arduino ; Electronics ; Data processing ; Prototypes, Engineering ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Create your own toys, remote controllers, alarms, detectors, robots, and many other projects with the Arduino device. This simple microcontroller board lets artists and designers build a variety of amazing objects and prototypes that interact with the physical world. With this cookbook you can dive right in and experiment with more than a hundred tips and techniques, no matter what your skill level is. The recipes in this book provide solutions for most common problems and questions Arduino users have, including everything from programming fundamentals to working with sensors, motors, lights, and sound, or communicating over wired and wireless networks. You'll find the examples and advice you need to begin, expand, and enhance your projects right away. Get to know the Arduino development environment Understand the core elements of the Arduino programming language Use common output devices for light, motion, and sound Interact with almost any device that has a remote control Learn techniques for handling time delays and time measurement Use simple ways to transfer digital information from sensors to the Arduino device Create complex projects that incorporate shields and external modules Use and modify existing Arduino libraries, and learn how to create your own
    Note: Includes index. - Description based on print version record
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  • 30
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (x, 110 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: PayPal (Firm) ; Electronic funds transfers ; Electronic commerce ; Application program interfaces (Computer software) ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: If your web application's success depends on how quickly and easily users can make transactions, then PayPal is a solution you can't afford to overlook. This book helps you determine which PayPal option is best for your situation, and provides step-by-step instructions for implementing the payment method you choose-whether you're accepting money via the Web or mobile devices for products and services, donations, or anything else. You'll find sample code written primarily in PHP and Objective-C, as well as use cases for executing options with PayPal's API. By the end of this book, you'll have a clear understanding of PayPal and how you can get the most out of its powerful features, no matter how much API programming experience you have. Learn how to work with the PayPal API, and choose the right integration method for your project Explore PayPal's Express Checkout option, including its unique workflow and four methods of operation Examine the Website Payment Pro method-with a focus on direct payments Consider Adaptive Payments and learn how to set permission levels for their use Use PayPal in your iOS or Android-based mobile app with the new Mobile Express Checkout method Test your PayPal implementation with the sandbox
    Note: "A developer's guide to integrating transaction services"--Cover. - Includes index. - Description based on print version record
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  • 31
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449394752 , 1449394752
    Language: English
    Pages: 1 online resource (xx, 332 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Data mining ; Online social networks ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Popular social networks such as Facebook and Twitter generate a tremendous amount of valuable data on topics and use patterns. Who's talking to whom? What are they talking about? How often are they talking? This concise and practical book shows you how to answer these questions and more by harvesting and analyzing data using social web APIs, Python, and pragmatic storage technologies such as Redis, CouchDB, and NetworkX. With Mining the Social Web , intermediate to advanced programmers will learn how to harvest and analyze social data in way that lends itself to hacking as well as more industrial-strength analysis. Algorithms are designed with robustness and efficiency in mind so that the approaches scale well on an ordinary piece of commodity hardware. The book is highly readable from cover to cover as content progressively grows in complexity, but also lends itself to being read in an ad-hoc fashion. Use easily adaptable scripts to access popular social network APIs including Twitter, OpenSocial, and Facebook Learn approaches for slicing and dicing social data that's been harvested from social web APIs as well as other common formats such as email and markup formats Harvest data from other sources such as Freebase and other sites to enrich your analytic capabilities with additional context Visualize and analyze data in interactive ways with tools built upon rich UI JavaScript toolkits Get a concise and straightforward synopsis of some practical technologies from the semantic web landscape that you can incorporate into your analysis This book is still in progress, but you can get going on this technology through our Rough Cuts edition, which lets you read the manuscript as it's being written , either online or via PDF.
    Note: Includes index. - Description based on print version record
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  • 32
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxiii, 757 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Computer networks ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Takes one step-by-step through routers, switches, firewalls, and other technologies based on the author's field experience.
    Note: Includes index. - "Covers Nexus"--Cover. - "Everything you need to know that wasn't on the CCNA exam"--Cover. - Description based on print version record
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  • 33
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxix, 413 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Outlook ; Macintosh (Computer) ; Apple computer ; Electronic mail messages ; Scheduling ; Computer programs ; Address books ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: The smart way to learn Microsoft Outlook 2011 for Mac-one step at a time! Experience learning made easy-and quickly teach yourself how to organize your email, arrange your calendar, and manage tasks using Outlook on your Mac. With Step by Step, you set the pace-building and practicing the skills you need, just when you need them! Switch from Microsoft Entourage with minimal disruption Manage all your e-mail accounts in one place with Outlook Use the Calendar to schedule meetings and appointments Set custom rules to sort your email automatically Prioritize and track every task-business and personal Customize Outlook to accommodate the way you work Your Step by Step digital content includes: All the book's practice files-ready to download and put to work. Fully searchable online edition of this book-with unlimited access on the Web. Free online account required. Video tutorials illustrating important procedures and concepts.
    Note: Includes index. - Description based on print version record
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  • 34
    ISBN: 0470891742 , 9780470891742
    Language: English
    Pages: 1 online resource (xiii, 194 p.)
    Parallel Title: Erscheint auch als
    Keywords: Creative ability in business ; Organizational effectiveness ; Organizational change ; Employee motivation ; Job security ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Innovation isn't something you do after you get your work done. It's how you do your work . Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results. In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody's Business guides you in: Mastering the seven essential I-Skills you need to become indispensable Unleashing the "mindset, skillset, and toolset of the innovator" that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable Assaulting your assumptions at the personal, organizational, and industry levels Building tools for work-life balance and creating your own job satisfaction If you're ready to stop talking about innovation and start adding value today - in your job, department or organization - you're ready to read and benefit from the powerful message of Innovation is Everybody's Business.
    Note: Description based on print version record
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  • 35
    Language: English
    Pages: 1 online resource (xxii, 282 p.) , ill.
    Series Statement: New rules of social media series
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social media ; Web sites ; Design ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Create bold web content and build a loyal customer base online Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Learn the art of storytelling and the science of journalism Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.com Boost your online presence and engage with customers and prospects like never before with Content Rules .
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 36
    Language: English
    Pages: 1 online resource (xxiii, 296 p.) , ill.
    Edition: Rev. and updated.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social media ; Social networks ; Electronic commerce ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Praise for Socialnomic s "It's obvious that Erik Qualman's passion is social media." - Dan Heath , New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." - Forbes "Erik Qualman has been doing his homework on the social media phenomenon." - The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." - Steve Kaufer , CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." - Chris Brogan , New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." - Scott Galloway , Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 37
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    ISBN: 0470617977 , 9780470617977
    Language: English
    Pages: 1 online resource (xvi, 430 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 005.133
    Keywords: C++ (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local ; Lehrbuch ; Hochschulschrift ; Lehrbuch ; Hochschulschrift
    Abstract: "Learn to think like a programmer and understand how C++ works, create programs and get bugs out of your code, [and] master basic development concepts and techniques in C++"--Cover.
    Note: Includes index. - Description based on print version record
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  • 38
    Language: English
    Pages: 1 online resource (xix, 532 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 005.1
    Keywords: Computer software ; Quality control ; Six sigma (Quality control standard) ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: This proposal constitutes an algorithm of design applying the design for six sigma thinking, tools, and philosophy to software design. The algorithm will also include conceptual design frameworks, mathematical derivation for Six Sigma capability upfront to enable design teams to disregard concepts that are not capable upfront, learning the software development cycle and saving development costs. The uniqueness of this book lies in bringing all those methodologies under the umbrella of design and provide detailed description about how these methods, QFD, DOE, the robust method, FMEA, Design for X, Axiomatic Design, TRIZ can be utilized to help quality improvement in software development, what kinds of different roles those methods play in various stages of design and how to combine those methods to form a comprehensive strategy, a design algorithm, to tackle any quality issues in the design stage.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 39
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xxxiv, 457 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    DDC: 005.133
    RVK:
    Keywords: Python (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local ; Einführung
    Abstract: Add Python to your programming skills and have some fun at the same time. Head First Python takes you beyond typical how-to manuals with an engaging visual format that includes images, puzzles, stories, and quizzes that are proven to stimulate learning and retention. You'll not only learn how Python differs from other programming languages and how it's similar, you'll learn how to be a great programmer.
    Note: Cover title. - "A brain-friendly guide.". - Includes index. - Description based on print version record
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  • 40
    Language: English
    Pages: 1 online resource (xvi, 237 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 650.1/3
    Keywords: Conflict management ; Communication in organizations ; Interpersonal relations ; Interpersonal communication ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Proven techniques for resolving workplace conflicts After years of seeing clients struggling and their businesses suffering with destructive conflicts, Diane Katz developed The Working Circle, a step-by-step process that helps everyone in business resolve conflict in a non-confrontational, creative, collaborative way. Win at Work! provides you with a no-nonsense guide based on real-life examples of people at pivotal points in their careers. Filled with practical wisdom, it reveals how you can move around the roadblocks that, if left unattanded, can stop you in your tracks. Win at Work! also helps those of us who are uncomfortable with conflict, giving them tools for solving problems in a nonconfrontational manner. This essential guide Offers a proven step-by-step process for conflict resolution Deals with complex business questions about independence, moral values, face-saving, goal-setting, and leadership Provides easy language for talking through problems and reaching a relatively painless outcome Putting aside simple band-aid solutions, Win at Work! is your proven resource for the kind of long-term team-building that ultimately makes the difference in business and organizational success.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 41
    Language: English
    Pages: 1 online resource (xx, 282 p.) , ill.
    Series Statement: The new rules of social media series
    Parallel Title: Erscheint auch als
    DDC: 658.87202854678
    Keywords: Viral marketing ; Internet videos ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 42
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9780321700582 , 0321700589
    Language: English
    Pages: 1 online resource (xv, 161 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Mobile computing ; Programming ; Application software ; Development ; HTML (Document markup language) ; Cascading style sheets ; JavaScript (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: If you know HTML, CSS, and JavaScript, you already have the tools you need to develop Android applications. This hands-on book shows you how to use these open source web standards to design and build apps that can be adapted for any Android device -- without having to use Java. You'll learn how to create an Android-friendly web app on the platform of your choice, and then convert it to a native Android app with the free PhoneGap framework. Discover why device-agnostic mobile apps are the wave of the future, and start building apps that offer greater flexibility and a broader reach. Learn the basics for making a web page look great on the Android web browser Convert a website into a web application, complete with progress indicators and more Add animation with jQTouch to make your web app look and feel like a native Android app Take advantage of client-side data storage with apps that run even when the Android device is offline Use PhoneGap to hook into advanced Android features -- including the accelerometer, geolocation, and alerts Test and debug your app on the Web under load with real users, and then submit the finished product to the Android Market This book received valuable community input through O'Reilly's Open Feedback Publishing System (OFPS). Learn more at http://labs.oreilly.com/ofps.html .
    Note: "Making native apps with standardsbased web tools" -- Cover. - Includes bibliographical references and index. - Description based on print version record
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  • 43
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xix, 342 p.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: Microcomputers ; Design and construction ; Amateurs' manuals ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Want to build a PC that perfectly meets your needs? This up-to-date guide has precisely what you need to know. You'll learn about PC fundamentals, how to plan your project using the latest components, where and how to buy the parts you need, and how to assemble everything with step-by-step instructions and clear, easy-to-follow images. You also get an insightful discussion on why you'd want to build your own PC in the first place.
    Note: Cover title. - Previous ed.: 2007. - "Learning by discovery.". - "Perfect for Windows 7, Linux, and more.". - Includes index. - Description based on print version record
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  • 44
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449392154 , 1449392156
    Language: English
    Pages: 1 online resource (xii, 205 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: HTML (Document markup language) ; Web site development ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: If you don't know about the new features available in HTML5, now's the time to find out. This book provides practical information about how and why the latest version of this markup language will significantly change the way you develop for the Web. HTML5 is still evolving, yet browsers such as Safari, Mozilla, Opera, and Chrome already support many of its features -- and mobile browsers are even farther ahead. HTML5: Up & Running carefully guides you though the important changes in this version with lots of hands-on examples, including markup, graphics, and screenshots. You'll learn how to use HTML5 markup to add video, offline capabilities, and more -- and you'll be able to put that functionality to work right away. Learn new semantic elements, such as , , and Meet Canvas, a 2D drawing surface you can program with JavaScript Embed video in your web pages without third-party plugins Use Geolocation to let web application visitors share their physical location Take advantage of local storage capacity that goes way beyond cookies Build offline web applications that work after network access is disconnected Learn about several new input types for web forms Create your own custom vocabularies in HTML5 with microdata
    Note: "O'Reilly/Google Press"--Cover. - "Dive into the future of Web development"--Cover. - Includes bibliographical references and index. - Description based on print version record
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  • 45
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449394592 , 1449394590
    Language: English
    Pages: 1 online resource (xx, 503 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: SQL (Computer program language) ; Relational databases ; Database management ; Application software ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Application developers, take note: databases aren't just for the IS group any more. You can build database-backed applications for the desktop, Web, embedded systems, or operating systems without linking to heavy-duty client-server databases such as Oracle and MySQL. This book shows you how to use SQLite, a small and lightweight relational database engine that you can build directly into your application. With SQLite, you'll discover how to develop a database-backed application that remains manageable in size and complexity. This book guides you every step of the way. You'll get a crash course in data modeling, become familiar with SQLite's dialect of the SQL database language, and much more. Learn how to maintain localized storage in a single file that requires no configuration Build your own SQLite library or use a precompiled distribution in your application Get a primer on SQL, and learn how to use several language functions and extensions Work with SQLite using a scripting language or a C-based language such as C# or Objective-C Understand the basics of database design, and learn how to transfer what you already know to SQLite Take advantage of virtual tables and modules "Complex SQL concepts explained clearly." --D. Richard Hipp, creator of SQLite
    Note: "Previous programming experience is recommended"--P. [4] of cover. - Includes index. - Description based on print version record
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  • 46
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449392390 , 1449392393
    Language: English
    Pages: 1 online resource (xxx, 849 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Windows (Computer file) ; Windows PowerShell (Computer program language) ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Do you know how to use Windows PowerShell to navigate the filesystem and manage files and folders? Or how to retrieve a web page? This introduction to the PowerShell language and scripting environment provides more than 430 task-oriented recipes to help you solve the most complex and pressing problems, and includes more than 100 tried-and-tested scripts that intermediate to advanced system administrators can copy and use immediately. You'll find hands-on tutorials on fundamentals, common tasks, and administrative jobs that you can apply whether you're on a client or server version of Windows. You also get quick references to technologies used in conjunction with PowerShell, including format specifiers and frequently referenced registry keys to selected .NET, COM, and WMI classes. With Windows PowerShell Cookbook , you'll get more done in less time. Take a tour of PowerShell's core features, including the command model, object-based pipeline, and ubiquitous scripting Learn PowerShell fundamentals such as the interactive shell and fundamental pipeline and object concepts Perform common tasks that involve working with files, Internet-connected scripts, user interaction, and more Solve tasks in systems and enterprise management, such as working with Active Directory, the filesystem, registry, event logs, processes, and services
    Note: Includes index. - Description based on print version record
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  • 47
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449392147 , 1449392148
    Language: English
    Pages: 1 online resource (xxx, 334 p.) , ill.
    Edition: 1st ed.
    Series Statement: Head first series
    Parallel Title: Erscheint auch als
    Keywords: WordPress (Electronic resource) ; Blogs ; Computer programs ; Blogs ; Design ; Web sites ; Authoring programs ; Web site development ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex functionality available on the WordPress platform. You'll learn how to customize your blog with your own URL, templates, plugin functionality, and more.
    Note: Includes index. - Description based on print version record
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  • 48
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449393878 , 144939387X
    Language: English
    Pages: 1 online resource (xiv, 318 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Computer science ; Vocational guidance ; Computer industry ; Vocational guidance ; Computer software ; Development ; Vocational guidance ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he's a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek -- an insightful and entertaining book that will help you make better career decisions. With more than 40 standalone stories, Lopp walks through a complete job life cycle, starting with the job interview and ending with the realization that it might be time to find another gig. Many books teach you how to interview for a job or how to manage a project successfully, but only this book helps you handle the baffling circumstances you may encounter throughout your career. Decide what you're worth with the chapter on "The Business" Determine the nature of the miracle your CEO wants with "The Impossible" Give effective presentations with "How Not to Throw Up" Handle liars and people with devious agendas with "Managing Werewolves" Realize when you should be looking for a new gig with "The Itch"
    Note: Includes index. - Description based on print version record
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  • 49
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 electronic resource (xix, 519 p.) , ill.
    Series Statement: Step by step
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Expression Web ; Web sites ; Design ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: The smart way to learn Microsoft Expression Web 4 -- one step at a time! Experience learning made easy -- and quickly teach yourself how to create dynamic, standards-based Web sites. With Step by Step , you set the pace -- building and practicing the skills you need, just when you need them! Build your site with customizable templates -- or create your own Adjust settings in Expression Web 4 to create different sites Add Photoshop files, Microsoft Silverlight video, and .wmv files Use CSS, HTML, and XHTML to manage site style and accessibility Connect to servers using Microsoft ASP.NET and PHP Choose the right publishing method for your scenario Your Step by Step digital content includes: All the books practice files -- ready to download and put to work. Fully searchable online edition of this book -- with unlimited access on the Web. Video tutorials illustrating important procedures and concepts
    Note: Includes index. - Description based on print version record
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  • 50
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xvi, 216 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: JavaScript (Computer program language) ; Software patterns ; Web site development ; Electronic books ; lcgft ; Electronic books ; local ; Electronic books
    Abstract: What's the best approach for developing an application with JavaScript? This book helps you answer that question with numerous JavaScript coding patterns and best practices. If you're an experienced developer looking to solve problems related to objects, functions, inheritance, and other language-specific categories, the abstractions and code templates in this guide are ideal-whether you're using JavaScript to write a client-side, server-side, or desktop application. Written by JavaScript expert Stoyan Stefanov-Senior Yahoo! Technical and architect of YSlow 2.0, the web page performance optimization tool- JavaScript Patterns includes practical advice for implementing each pattern discussed, along with several hands-on examples. You'll also learn about anti-patterns: common programming approaches that cause more problems than they solve. Explore useful habits for writing high-quality JavaScript code, such as avoiding globals, using single var declarations, and more Learn why literal notation patterns are simpler alternatives to constructor functions Discover different ways to define a function in JavaScript Create objects that go beyond the basic patterns of using object literals and constructor functions Learn the options available for code reuse and inheritance in JavaScript Study sample JavaScript approaches to common design patterns such as Singleton, Factory, Decorator, and more Examine patterns that apply specifically to the client-side browser environment
    Note: Includes index. - Description based on print version record
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  • 51
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    Language: English
    Pages: 1 online resource (xvi, 622 p.) , col. ill.
    Series Statement: The missing manual: the book that should have been in the box
    Parallel Title: Erscheint auch als
    Keywords: Adobe Photoshop elements ; Handbooks, manuals, etc ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Elements 9 offers much of Photoshop's power without the huge price tag. It's an ideal tool for most image-editing buffs -- including scrapbookers, photographers, and aspiring graphic artists. But Elements still doesn't come with a decent manual. This bestselling book will help you get the most out of the program, from the basics to advanced tips for both Windows and Mac. Quickly learn your way around. Customize Elements to suit your working style. Get to work right away. Import, organize, and make quick image fixes with ease. Retouch any image. Learn how to repair and restore your old and damaged photos. Add some pizzazz. Give images more zip with dozens of filters, frames, and special effects. Find your creative flair. Create scrapbooks, greeting cards, photo books, and more. Use advanced techniques. Work with layers, blend modes, and other tools. Try out your new skills. Download practice images and try new tricks as you learn.
    Note: Includes index. - Description based on print version record
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  • 52
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    ISBN: 0470182024 , 9780470182024
    Language: English
    Pages: 1 online resource (xvi, 294 p.) , ill.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Internet marketing ; Internet advertising ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
    Note: Includes index. - Description based on print version record
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  • 53
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449394608 , 1449394604
    Language: English
    Pages: 1 online resource (xiv, 200 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Google Analytics ; Web usage mining ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration
    Note: Includes index. - Description based on print version record
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  • 54
    ISBN: 0470623977 , 9780470623978
    Language: English
    Pages: 1 online resource (xix, 771 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic commerce ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 55
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    Language: English
    Pages: 1 online resource (xxvii, 354 p.) , ill.
    Series Statement: Wrox professional guides
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Programming ; C# (Computer program language) ; Microsoft .NET ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: What .NET C# developers need to enter the hot field of iPhone apps iPhone applications offer a hot opportunity for developers. Until the open source MonoTouch project, this field was limited to those familiar with Apple's programming languages. Now .NET and C# developers can join the party. Professional iPhone Programming with MonoTouch and .NET/C# is the first book to cover MonoTouch, preparing developers to take advantage of this lucrative opportunity. This book is for .NET developers that are interested in creating native iPhone applications written in .NET/C#. These developers want to use their existing knowledge. While .NET developers are always interested in learning, they also recognize that learning Objective-C and the specifics of the iPhone can be overwhelming. Those developers interested in MonoTouch will recognize that the cost of MonoTouch is easily made up by the ability to quickly target the iPhone using a language that they are already familiar with. This book is designed for .NET developers that want to target the iPhone. It is designed to help you get up to speed with the iPhone, not to really teach you about the .NET Framework or C# language, which we assume you already know. This book is designed with introductory material in Chapters 1 thru 4. You should read Chapters 1 thru 4 sequentially. These chapters introduce the MonoTouch product, the basics of developing with MonoTouch and MonoDevelop, and finally, the basics of presenting data to a user with screen and data controls and how to develop a user interface for the iPhone. Once you are comfortable with these concepts, you can typically move from one chapter to another and not necessarily have to read the chapters sequentially. Chapter 1 "Introduction to iPhone Development with MonoTouch for C# Developers" This chapter looks at how the largest segment of developers can target the smartphone with the highest mindshare, and that the smartphone is growing faster in marketshare than any other device. Chapter 2 "Introduction to MonoTouch" gives you a firm foundation in MonoTouch, MonoDevelop, Interface Builder, debugging, and deploying. Chapter 3 "Planning Your App's UI: Exploring the Screen Controls" teaches you about creating your application's UI and specifically how the UI on the iPhone can differ from UIs that you might have created before. You also explore the Input & Value objects from the Interface Builder Objects Library. Chapter 4 "Data Controls" shows the Interface...
    Note: Includes index. - Description based on print version record
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  • 56
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449395629 , 1449395627
    Language: English
    Pages: 1 online resource (xii, 436 p.) , ill.
    Edition: 4th ed.
    Series Statement: The missing manual
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Digital music players ; Pocket computers ; Cell phones ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: With multitasking and more than a 100 other new features, iPhone 4.0 is a real treat, cooked up with Apple's traditional secret sauce of simplicity, intelligence, and whimsy. iPhone: The Missing Manual gives you a guided tour of everything the new iPhone has to offer, with lots of tips, tricks, and surprises. Learn how to make calls and play songs by voice control, take great photos, keep track of your schedule, and much more with complete step-by-step instructions and crystal-clear explanations by iPhone master David Pogue. Whether you have a brand-new iPhone, or want to update an earlier model with the iPhone 4.0 software, this beautiful full-color book is the best, most objective resource available. Use it as a phone -- learn the basics as well as time-saving tricks and tips for contact searching, texting, and more Treat it as an iPod -- master the ins and outs of iTunes, and listen to music, upload and view photos, and fill the iPhone with TV shows and movies Take the iPhone online -- make the most of your online experience to browse the Web, read and compose email, use social networks, or send photos and audio files Go beyond the iPhone -- learn how to use the App Store, and how to multitask between your apps, organize them in folders, and read ebooks in iBooks Unlock the full potential of your iPhone -- with the book that should have been in the box.
    Note: "Covers all models with 4.0 software - including the iPhone 4."--Cover. - Previous ed.: Sebastopol, Calif. : O'Reilly Media, 2009. - Includes index. - Description based on print version record
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  • 57
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    Language: English
    Pages: 1 online resource (xx, 328 p.) , ill.
    Edition: 2nd ed.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Online social networks ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: The eagerly anticipated update to the bestselling first edition is here! Facebook's popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook's interface since the first edition hit the shelves a mere one year ago. Authored by two Facebook employees, Facebook For Dummies, 2nd Edition , features unique insight and insider knowledge of Facebook that can't be found anywhere else. You'll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more. Walks you through creating a profile, navigating the interface, and setting up privacy features Explains how to find and add friends, fill out your profile, add applications, and upload photos Discusses ways to join a network or group or use Facebook as a scheduler Addresses using Facebook to promote your business and buy ad space on Facebook Put your best face forward and dive in to all the exciting new features that Facebook offers!
    Note: Includes index. - Description based on print version record
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  • 58
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449389543 , 1449389546
    Language: English
    Pages: 1 online resource (xviii, 412 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Cooking ; Geeks (Computer enthusiasts) ; Cookbooks ; lcgft ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Are you the innovative type, the cook who marches to a different drummer -- used to expressing your creativity instead of just following recipes? Are you interested in the science behind what happens to food while it's cooking? Do you want to learn what makes a recipe work so you can improvise and create your own unique dish? More than just a cookbook, Cooking for Geeks applies your curiosity to discovery, inspiration, and invention in the kitchen. Why is medium-rare steak so popular? Why do we bake some things at 350° F/175° C and others at 375° F/190° C? And how quickly does a pizza cook if we overclock an oven to 1,000° F/540° C? Author and cooking geek Jeff Potter provides the answers and offers a unique take on recipes -- from the sweet (a "mean" chocolate chip cookie) to the savory (duck confit sugo). This book is an excellent and intriguing resource for anyone who wants to experiment with cooking, even if you don't consider yourself a geek. Initialize your kitchen and calibrate your tools Learn about the important reactions in cooking, such as protein denaturation, Maillard reactions, and caramelization, and how they impact the foods we cook Play with your food using hydrocolloids and sous vide cooking Gain firsthand insights from interviews with researchers, food scientists, knife experts, chefs, writers, and more, including author Harold McGee, TV personality Adam Savage, chemist Herv&eacute This, and xkcd "My own session with the book made me feel a lot more confident in my cooking." --Monica Racic, The New Yorker "I LOVE this book. It's inspiring, invigorating, and damned fun to spend time inside the mind of 'big picture' cooking. I'm Hungry!" --Adam Savage, co-host of Discovery Channel's MythBusters "In his enchanting, funny, and informative book, Cooking for Geeks (O'Reilly), Jeff Potter tells us why things work in the kitchen and why they don't." -- Barbara Hanson, NewYork Daily News
    Note: Includes index. - Description based on print version record
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  • 59
    Online Resource
    Online Resource
    Sebastopol, Calif. : O'Reilly
    ISBN: 9781449381721 , 1449381723
    Language: English
    Pages: 1 online resource (xxviii, 816 p.) , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Distributed operating systems (Computers) ; Security measures ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Junos® Security is the complete and authorized introduction to the new Juniper Networks SRX hardware series. This book not only provides a practical, hands-on field guide to deploying, configuring, and operating SRX, it also serves as a reference to help you prepare for any of the Junos Security Certification examinations offered by Juniper Networks. Network administrators and security professionals will learn how to use SRX Junos services gateways to address an array of enterprise data network requirements -- including IP routing, intrusion detection, attack mitigation, unified threat management, and WAN acceleration. Junos Security is a clear and detailed roadmap to the SRX platform. The author's newer book, Juniper SRX Series , covers the SRX devices themselves. Get up to speed on Juniper's multi-function SRX platforms and SRX Junos software Explore case studies and troubleshooting tips from engineers with extensive SRX experience Become familiar with SRX security policy, Network Address Translation, and IPSec VPN configuration Learn about routing fundamentals and high availability with SRX platforms Discover what sets SRX apart from typical firewalls Understand the operating system that spans the entire Juniper Networks networking hardware portfolio Learn about the more commonly deployed branch series SRX as well as the large Data Center SRX firewalls "I know these authors well. They are out there in the field applying the SRX's industry-leading network security to real world customers everyday. You could not learn from a more talented team of security engineers." --Mark Bauhaus, EVP and General Manager, Juniper Networks
    Note: Includes index. - Description based on print version record
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  • 60
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    ISBN: 0470501316 , 9780470501313
    Language: English
    Pages: 1 online resource (xxxi, 830 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Project ; Project management ; Computer programs ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: A comprehensive reference on the latest version of the leading enterprise project management software: Microsoft Project 2010 Microsoft Project allows users to manage business activities effectively by sharing project information, performing modeling and scenario analyses, standardizizing reporting processes, and more. This soup-to-nuts reference covers both the professional and standard versions of the latest iteration of Microsoft Project, as well as Project Server, so that you can efficiently manage your business projects. Veteran author Elaine Marmel begins with an overview of project management basics and then gradually moves on to more advanced topics so that you can learn the scope of what successful project management entails. Popular author Elaine Marmel provides comprehensive coverage of Microsoft Project 2010 and shows you how to successfully manage your business activities Begins with project management basics, such as creating a new project, tracking a project's progress, and working in groups Covers more advanced topics, including customizing Project, using macros, and importing and exporting information Demonstrates how to build tasks, use views, modify the appearance of a project, and resolve scheduling and resource problems With Project 2010 Bible by your side, you'll learn to confidently and skillfully put Microsoft Project 2010 to work for you.
    Note: Includes index. - Description based on print version record
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