ISBN:
9780190683979
Language:
English
Pages:
1 Online-Ressource
Series Statement:
Oxford handbooks online
Series Statement:
Business and Management
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als The Oxford handbook of management in emerging markets
DDC:
658.0091724
Keywords:
Internationales Management
;
Schwellenländer
;
Management
;
Marketing Management
;
Small business Management
;
Management ; Developing countries
;
Marketing ; Developing countries ; Management
;
Small business ; Developing countries ; Management
;
Handbuch
;
Aufsatzsammlung
;
Schwellenländer
;
Internationales Management
Abstract:
Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and then to look at competitive strategies of local and multinational companies going into and coming out of these countries. Specific focus is offered on a selection of countries/regions.
DOI:
10.1093/oxfordhb/9780190683948.001.0001
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