ISBN:
0470710403
,
9780470710401
Language:
English
Pages:
XIX, 441 S.
,
graph. Darst.
,
23 cm
Parallel Title:
Online-Ausg. Poynter, Ray The handbook of online and social media research
Parallel Title:
Erscheint auch als Poynter, Ray The Handbook of Online and Social Media Research
Parallel Title:
Online-Ausg. Poynter, Ray The handbook of online and social media research
DDC:
658.8/3
Keywords:
Marktforschung
;
Internet
;
Social Web
;
Web 2.0-Technologien
;
Social Web
;
Qualitative Methode
;
Wissenschaftliche Methode
;
Marketing research
;
Social media
;
Internet searching
;
Handbuch
;
Marktforschung
;
Internet
Abstract:
"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--
Description / Table of Contents:
Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.
Note:
Literaturverz. S. [421] - 425
Permalink