Note: Earlier edition published in 20212 as: The Routledge companion to digital consumption

Note: Includes bibliographical references and index , History of qualitative research methods in marketing , Breaking new ground : developing grounded theories in marketing and consumer behavior , The semiotic paradigm on meaning in the marketplace , Rethinking the critical imagination , Qualitative research in advertising : twenty years in revolution , Qualitative historical research in marketing , Researching the cultures of brands , Researching brands ethnographically : an interpretive community approach , Making contexts matter : selecting research contexts for theoretical insights , Netnography 2.0 , Let's pretend : projective methods reconsidered , Stories : how they are used and produced in market(ing) research , The extended case method in consumer research , Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise , Mixed methods in interpretive research : an application to the study of the self concept , The Monticello correction : consumption in history , Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster , Using oral history methods in consumer research , Focus groups in marketing research , Fielding ethnographic teams : strategy, implementation, and evaluation , Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research , Metaphors, needs and new product ideation , Critical visual analysis , Framing the research and avoiding harm : representing the vulnerability of consumers , Camcorder society : quality videography in consumer and marketing research , Writing it up, writing it down : being reflexive in accounts of consumer behavior , Reading ethnographic research : bringing segments to life through movie making and metaphor , Entering entertainment : creating consumer documentaries for corporate clients , Capturing time , Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique , Romancing the gene : making myth from 'hard science' , Pushing the boundaries of ethnography in the practice of marketing research , Autobiography , The consumption of stories , Discerning marketers' meanings : depth interviews with sales executives , Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix , The emergence of multi-sited ethnography in anthropology and marketing , Doing research on sensitive topics : studying covered Turkish women , Grasping the global : multi-sited ethnographic market studies , In pursuit of the 'inside view' : training the gaze on advertising and market practitioners , Research ethnicity and consumption , The etiquette of qualitative research