ISBN:
9781032011479
,
9781032011486
Language:
English
Pages:
xxix, 191 Seiten
,
Illustrationen, Diagramme
Parallel Title:
Erscheint auch als
DDC:
302.23/1
Keywords:
Neue Medien
;
Vermittlung
;
Social Media
;
Digital media / Social aspects / Case studies
;
Social media / Social aspects / Case studies
;
Automation / Social aspects / Case studies
;
Cultural industries / Case studies
;
Mass media policy / Case studies
;
Automation / Social aspects
;
Cultural industries
;
Digital media / Social aspects
;
Mass media policy
;
Social media and society
;
Case studies
;
Neue Medien
;
Social Media
;
Vermittlung
Abstract:
"Digital Intermediation offers a new framework for understanding content creation and distribution across automated media platforms - a new mediatisation process. The book draws on empirical and theoretical research to carefully identify and describe a number of unseen digital infrastructures that contribute to a predictive media production process through technologies, institutions and automation. Field data is drawn from several international sites, including Los Angeles, San Francisco, Portland, London, Amsterdam, Munich, Berlin, Hamburg, Sydney and Cartagena. By highlighting an increasingly automated content production and distribution process, the book responds to a number of regulatory debates on the societal impact of social media platforms. It highlights emerging areas of key importance that shape the production and distribution of social media content, including micro-platformization and digital first personalities. The book explains how technologies, institutions and automation are used within agencies to increase exposure for the talent they manage, while providing inside access to the processes and requirements of producers who create content for platform algorithms. Finally, it outlines user agency as a strategy for those who seek diversity in the information they access on automated social media content distribution platforms. The findings in this book provide key recommendations for policymakers working within digital media platforms, and will be invaluable reading for students and academics interested in automated media environments."
Note:
Includes bibliographical references and index
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