ISBN:
3647461679
,
9783525461679
,
9783647461670
Language:
English
Pages:
1 Online-Ressource (221 p.)
,
Ill., graph. Darst.
Edition:
4. ed.
DDC:
395.520943
Keywords:
BUSINESS & ECONOMICS / Business Etiquette
;
Multinationales Unternehmen
;
Wirtschaft
;
Corporate culture / Germany
;
Corporate culture / United States
;
International business enterprises
;
Business travel / Germany
;
Etiquette / Germany
;
Auslandstätigkeit
;
Kulturkontakt
;
Geschäftsverbindung
;
Ausländisches Unternehmen
;
Ausland
;
Deutschland
;
USA
;
Deutschland
;
Deutschland
;
Geschäftsverbindung
;
Kulturkontakt
;
Ausland
;
Deutschland
;
Ausländisches Unternehmen
;
Auslandstätigkeit
Note:
"With 3 diagrams and 1 table."
,
Includes bibliographical references
,
Cover; Title Page; Copyright; Table of Contents; Body; Foreword (Alexander Thomas); Introduction; Why a Book about Germans?; What this Book Holds for You; Which Germans are Described in this Book?; Acknowledgments; What are Culture Standards?; The Basis; The Definition of Culture; The Definition of Culture Standards; Limitations to the Concept of Culture Standards; How are Culture Standards Generated?; Central German Culture Standards; Putting it all into Perspective; The Historical Context; Culture Standards and Their Historical Genesis; Principal Eras of German History
,
HauptbeschreibungAs globalisation becomes more pervasive in everyday life, many people are faced with challenging new situations: Cultural differences no longer fascinate only tourists and intrigue academics. The impact of globalisation has become, to a large extent, a part of our daily life, particularly in the business world. This book sheds light on the two sides of German business partnerships in intercultural settings. On the one hand it deals with people working with Germans from their home country as well as with expatriates who have come to live and work in Germany. On the other hand it
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