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  • HeBIS  (4)
  • 2000-2004  (4)
  • Philadelphia : John Benjamins Publishing Company  (4)
  • Mehrsprachigkeit  (4)
  • Bibliografie
  • Comparative Studies. Non-European Languages/Literatures  (4)
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  • HeBIS  (4)
Material
Language
Years
  • 2000-2004  (4)
Year
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • Comparative Studies. Non-European Languages/Literatures  (4)
  • English Studies  (1)
  • 1
    Online Resource
    Online Resource
    Multilingual Communication (2004)
    Philadelphia : John Benjamins Publishing Company | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9789027294937
    Language: English
    Pages: 1 Online-Ressource (367 pages)
    DDC: 306.446
    RVK:
    ER 930
    RVK:
    ES 132
    RVK:
    ET 830
    Keywords: Kommunikation ; Mehrsprachigkeit ; Soziolinguistik ; Aufsatzsammlung
    Abstract: In a world of increasing migration and technological progress, multilingual communication has become the rule rather than the exception. This book reflects the growing interest in understanding communication between members of different linguistic groups and contains a collection of original papers by members of the German Science Foundation's research center on multilingualism at Hamburg University and by international experts, offering an overview of the most important research fields in multilingual communication. The book is divided into four sections dealing with interpreting and translation, code-switching in various institutional contexts, two important strands of multilingual communication: rapport and politeness, and contrastive studies of Japanese and German grammar and discourse. The editors' preface presents the relevant theoretical and methodological background to the issues discussed in this book and points to useful directions for future research.
    Note: Description based on publisher supplied metadata and other sources
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  • 2
    Online Resource
    Online Resource
    Aspects of Multilingualism in European Language History (2003)
    Philadelphia : John Benjamins Publishing Company | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9789027296016
    Language: English
    Pages: 1 Online-Ressource (299 pages)
    DDC: 306.446094
    RVK:
    ES 132
    RVK:
    ER 930
    Keywords: Geschichte ; Sprachkontakt ; Sprachwandel ; Mehrsprachigkeit ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
    Abstract: This volume gives an up-to-date account of various situations of language contact and multilingualism in Europe especially from a historical point of view. Its ten contributions present newly collected data from different parts of the continent seen through diverse theoretical perspectives. They show a richness of topics and data that not only reveal numerous historical and sociological facts but also afford considerable insight into possible effects multilingualism and language contact might have on language change. The collection begins its journey through Europe in the British Isles. Then it turns to northern Europe and looks at how multilingualism worked in three towns that are all marked by border and contact situations. The journey continues with linguistic-historical and political-historical visits to Sweden and to Lithuania before the reader is taken to central Europe, where we will deal with the influence of Latin on written German.As far as southern Europe is concerned, the study continues on the Iberian peninsula, where the relationship between Portuguese and Spanish is focused, to be followed by Sardinia and Malta, two islands whose unique geohistorical positions give rise to some consideration of multilingualism in the Mediterranean.
    Note: Description based on publisher supplied metadata and other sources
    URL: https://doi.org/10.1075/hsm.2
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  • 3
    Online Resource
    Online Resource
    Filipino English and Taglish : Language switching from multiple perspectives (2003)
    Philadelphia : John Benjamins Publishing Company | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9789027296078
    Language: English
    Pages: 1 Online-Ressource (302 pages)
    DDC: 306.44609599
    RVK:
    ES 555
    RVK:
    HF 563
    RVK:
    HF 573
    Keywords: Mehrsprachigkeit ; Sprachpolitik ; Taglish ; Englisch ; Sprachkontakt ; Tagalog ; Philippinen
    Abstract: English competes with Tagalog and Taglish, a mixture of English and Tagalog, for the affections of Filipinos. To understand the competing ideologies that underlie this switching between languages, this book looks at the language situation from multiple perspectives. Part A reviews the social and political forces that have propelled English through its life cycle in the Philippines from the 1898 arrival of Admiral Dewey to the 1998 election of Joseph Estrada. Part B looks at the social support for English in Metro Manila and the provinces with a focus on English teachers and their personal and public use of English. Part C examines the language of television sport broadcasts, commercials, interviews, sitcoms, and movies, and the language of newspapers from various linguistic, sociolinguistic, and sociocultural perspectives. The results put into perspective the short-lived language revolution that took place at the turn of the twenty-first century.
    Note: Description based on publisher supplied metadata and other sources
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  • 4
    Online Resource
    Online Resource
    Translating Into Success : Cutting-edge strategies for going multilingual in a global age (2000)
    Philadelphia : John Benjamins Publishing Company | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9789027299772
    Language: English
    Pages: 1 Online-Ressource (262 pages)
    DDC: 306.446
    RVK:
    ES 960
    Keywords: Internationalisierung ; Mehrsprachigkeit ; Maschinelle Übersetzung ; Aufsatzsammlung
    Abstract: The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication.This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: software localization finance medical devices automotiveThe book also covers a cross-section of topical and strategic issues: time-to-market (scheduling challenges; simultaneous release in multiple languages) global terminology management leveraging Internet, intranet, and email centralized versus decentralized management models financial and budgeting techniques human factors; management issues unique to language projects technological innovation in language management (terminology tools, automatic translation)The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students.The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic - it can serve both as a text for those studying language and translation, as well as those in the field who need to know the "state-of-the-art" in language management.
    Note: Description based on publisher supplied metadata and other sources
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