ISBN:
9789027260697
Language:
English
Pages:
1 Online-Ressource (195 Seiten)
Series Statement:
Discourse approaches to politics, society and culture volume 89
Series Statement:
Discourse approaches to politics, society and culture
Parallel Title:
Erscheint auch als Barakos, Elisabeth Language policy in business
DDC:
306.44/9429
Keywords:
Electronic books
;
Wales
;
Sprachpolitik
;
Zweisprachigkeit
;
Englisch
;
Kymrisch
;
Unternehmen
;
Kommunikation
Abstract:
Inhaltsverzeichnis: Intro -- Language Policy in Business -- Editorial page -- Title page -- Copyright page -- Table of contents -- List of figures -- List of tables -- List of abbreviations -- Acknowledgements -- Chapter 1. Introduction -- 1.1 Researcher positionality -- 1.2 Bilingualism in business: What and why now? -- 1.2.1 Historical conditions and socio-economic transformations -- 1.2.2 Research aims and questions -- 1.3 A discursive and critical-sociolinguistic approach -- 1.4 Language commodification: The 'thinginess' of language -- 1.5 Structure of the book -- Chapter 2. Language, power and political control in Wales -- 2.1 The Welsh sociolinguistic and political context -- 2.2 Welsh language policy: Between normalisation and normativity -- 2.2.1 Iaith Pawb (2003) -- 2.2.2 Iaith Fyw (2012) -- 2.2.3 Cymraeg 2050 (2017) -- 2.3 Bilingualism in business: Promoting the 'Welsh Advantage' -- 2.4 Conclusion: Changing conditions for a bilingual Wales -- Chapter 3. Towards a discursive approach to language policy -- 3.1 Language policy and ideology -- 3.1.1 Language policy as a heterogeneous field -- 3.1.2 Language ideologies, power and discourse -- 3.1.3 The nexus of language policy and ideology research -- 3.2 Critical Discourse Studies (CDS) -- 3.2.1 Core orientations of CDS -- 3.2.2 Criticisms of CDS -- 3.3 A discursive approach to language policy -- 3.4 Conclusion -- Chapter 4. How to operationalise a multi-level discourse analysis -- 4.1 The Discourse-Historical Approach (DHA) as theory and method -- 4.1.1 Discourse, text, genre, context -- 4.1.2 Intertextuality, interdiscursivity and recontextualisation -- 4.2 Data and levels of analysis -- 4.2.1 Political and corporate policy texts -- 4.2.2 Questionnaire and interview study -- Questionnaire -- Interviews -- 4.3 Triangulation -- 4.4 Conclusion: Reflexivity in research practice.
URL:
https://benjamins.com/catalog/dapsac.89
URL:
https://doi.org/10.1075/dapsac.89
URL:
https://www.jbe-platform.com/content/books/9789027260697
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