ISBN:
9781498506649
Language:
English
Pages:
1 Online-Ressource (182 pages)
DDC:
302.234508968073
Keywords:
Hispanos
;
Fernsehen
;
USA
Abstract:
Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
Note:
Description based on publisher supplied metadata and other sources
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