ISBN:
0520245652
,
0520221486
Language:
English
Pages:
Online-Ressource (xii, 332 p)
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
Series Statement:
Asia--local studies / global themes 13
Series Statement:
Asia: Local Studies / Global Themes Ser v.13
Parallel Title:
Print version Millennial Monsters : Japanese Toys and the Global Imagination
DDC:
688.7/20952
Keywords:
Toys
;
Toys Marketing
;
Philosophy, Japanese
;
Video games
;
Consumer goods
;
Games
;
Animated films
;
Toy industry
;
Animated films ; Japan
;
Consumer goods ; Japan
;
Games ; Japan
;
Toy industry ; Japan
;
Toys ; Japan ; Marketing
;
Toys ; Japan
;
Video games ; Japan
;
Electronic books
;
Japan Social life and customs
Abstract:
From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Examining the crossover traffic between Japan and the United States, Millennial Monsters explores the global popularity of Japanese youth goods today while it questions the make-up of the fantasies and the capitalistic conditions of the play
Description / Table of Contents:
Contents; List of Illustrations; Foreword; Acknowledgments; 1. Enchanted Commodities; 2. From Ashes to Cyborgs: The Era of Reconstruction (1945-1960); 3. Millennial Japan: Intimate Alienation and New Age Intimacies; 4. Mighty Morphin Power Rangers: The First Crossover Superheroes; 5. Fierce Flesh: Sexy Schoolgirls in the Action Fantasy of Sailor Moon; 6. Tamagotchi: The Prosthetics of Presence; 7. Pokémon: Getting Monsters and Communicating Capitalism; 8. ""Gotta Catch 'Em All"": The Pokémonization of America (and the World); Epilogue; Notes; References; Index
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
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