ISBN:
9780226590509
,
9780226590646
Language:
English
Pages:
xiii, 310 Seiten
,
Illustrationen
Series Statement:
Chicago studies in practices of meaning
Keywords:
Fuerzas Armadas Revolucionarias de Colombia
;
Geschichte 2003-2016
;
Guerilla
;
Bekämpfung
;
Propaganda
;
Demobilmachung
;
Kolumbien
Abstract:
Preface: "before being a guerrilla, you are my child" -- Introduction: guerrilla marketing -- An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model -- Epilogue: Target Intimacy
Abstract:
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict
Note:
Includes bibliographical references and index
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