ISBN:
0585386161
,
9780585386164
Language:
English
Pages:
1 Online-Ressource (xix, 295 p.)
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
302.23/07/2
Keywords:
SOCIAL SCIENCE / Media Studies
;
Médias / Recherche / Méthodologie
;
Communication / Recherche / Méthodologie
;
Communicatiewetenschap
;
Onderzoeksmethoden
;
Communication / Research / Methodology
;
Mass media / Research / Methodology
;
Massenmedien
;
Mass media Research
;
Methodology
;
Communication Research
;
Methodology
;
Medien
;
Quantitative Methode
;
Qualitative Methode
;
Kommunikation
;
Medienforschung
;
Methodologie
;
Kommunikationsforschung
;
Forschungsmethode
;
Medien
;
Kommunikation
;
Forschungsmethode
;
Quantitative Methode
;
Qualitative Methode
;
Medienforschung
;
Kommunikationsforschung
;
Methodologie
Note:
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
,
Includes bibliographical references (p. 265-268) and indexes
,
Part I. Getting started. What is research? -- Library searches. Part II. Methods of textual analysis. Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism. Part III. Qualitative research methods. Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation. Part IV. Quantitative research methods. Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid -- Writing research reports
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