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  • HeBIS  (2)
  • Bayreuth UB
  • English  (2)
  • Berger, Arthur Asa  (2)
  • Thousand Oaks : Sage Publications  (2)
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Material
Language
  • English  (2)
Years
Author, Corporation
Publisher
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Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Media research techniques (1998)
    Thousand Oaks : Sage Publications
    Details
    ISBN: 9781452251264 , 1452251266
    Language: English
    Pages: Online Ressource (viii, 175 p.) , ill.
    Edition: 2nd ed.
    Edition: Online-Ausg.
    Parallel Title: Erscheint auch als Berger, Arthur Asa, 1933- Media research techniques
    DDC: 302.23072
    Keywords: Mass media Research ; Methodology ; Mass media Research ; Methodology ; SOCIAL SCIENCE ; Media Studies ; Mass media ; Research ; Methodology ; Communicatiewetenschap ; Onderzoeksmethoden ; Textbooks ; Electronic books ; Electronic books
    Abstract: With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies
    Note: Includes bibliographical references (p. 167-168) and indexes. - Description based on print version record
    URL: lizenzpflichtig
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Essentials of mass communication theory (1995)
    Thousand Oaks : Sage Publications
    Details
    ISBN: 0585251320 , 9780585251325
    Language: English
    Pages: Online-Ressource (x, 208 p) , ill
    Edition: Online-Ausg.]
    Parallel Title: Print version Essentials of mass communication theory
    DDC: 302.23/0973
    RVK:
    AP 12800
    RVK:
    MS 7850
    Keywords: Mass media ; Mass media Philosophy
    Description / Table of Contents: Making sense of mass communicationThe artwork (or text) -- Media -- The audience -- America/society -- The artist.
    Note: Includes bibliographical references (p. 192-196) and indexes
    URL: Volltext
    URL: http://sk.sagepub.com/books/essentials-of-mass-communication-theory
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
    HeBIS
    BVB
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