ISBN:
9781848444409
Language:
English
Pages:
Online-Ressource (xxii, 323 p)
,
ill
Edition:
Online-Ausg. 2010 Electronic reproduction; Available via World Wide Web
Parallel Title:
Print version Neuroeconomics and the Firm
DDC:
302.35
Keywords:
Cognitive neuroscience
;
Neuroeconomics
;
Cognitive neuroscience
;
Neuroeconomics
;
Electronic books
Abstract:
The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This book brings together some of the leading researchers investigating the concept of the firm from a neuroscientific perspective
Description / Table of Contents:
Cover; Copyright; Contents; Figures; Tables; Contributors; Foreword by David B. Audretsch; Introduction; PART 1 The black box; 1. Neuroeconomics of environmental uncertainty and the theory of the firm; 2. Risk and ambiguity: entrepreneurial research from the perspective of economics; 3. What you think is not what you think: unconsciousness and entrepreneurial behavior; PART 2 Trust, greed and the black box; 4. Using brains to create trust: a manager's toolbox
Description / Table of Contents:
5. The new millennium's first global financial crisis: the neuroeconomics of greed, self-interest, deception, false trust, overconfidence and risk perceptionPART 3 Inside the black box: decisions by hormones; 6. In the words of Larry Summers: gender stereotypes and implicit beliefs in negotiations; 7. Ovulatory shifts in women's social motives and behaviors: implications for corporate organizations; 8. Hormonal influence on male decision-making: implications for organizational management; 9. Dopamine, expected utility and decision- making in the firm; PART 4 Entrepreneurial propensity
Description / Table of Contents:
10. An economic and neuroscientific comparison of strategic decision making11. Mapping neurological drivers to entrepreneurial proclivity; 12. Embodied entrepreneurship: a sensory theory of value; PART 5 Organizational culture and ethics; 13. What neuroeconomics informs us about making real-world ethical decisions in organizations; 14. Culture, cognition and conflict: how neuroscience can help to explain cultural differences in negotiation and conflict management; 15. Brain and human behavior in organizations: a field of neuro-organizational behavior; Index
Note:
Includes index
,
Electronic reproduction; Available via World Wide Web
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