ISBN:
9781032000787
,
9780367375560
Language:
English
Pages:
xix, 313 Seiten
,
Illustrationen
Edition:
Second edition
Parallel Title:
Erscheint auch als Tuleja, Elizabeth A Intercultural communication for global business
DDC:
303.48/2
Keywords:
Intercultural communication
;
International business enterprises Management
;
Leadership
;
Globalization Social aspects
Abstract:
"As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. Grounded in the need for building awareness and knowledge, then practicing mindfulness, and then working on skill development this text examines the concepts associated with understanding culture and communication in the global business environment to help readers: understand intercultural communication processes; improve self-awareness and communication in intercultural settings; expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and evaluate whether one's communication has been effective. This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe. Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society"--
Note:
Revised edition of the author's Intercultural communication for global business, 2017
,
Includes bibliographical references and index
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