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  • KOBV  (2)
  • 2000-2004  (2)
  • 2003  (2)
  • Electronic books
  • General works  (2)
  • 1
    Online Resource
    Online Resource
    Researching audiences (2003)
    London [u.a.] : Arnold
    Details
    ISBN: 9781849662574
    Language: English
    Pages: Online-Ressource
    Parallel Title: Available in another form
    DDC: 302.23/072
    RVK:
    MS 7960
    RVK:
    AP 17000
    Keywords: Mass media Audiences ; Research ; Mass media Influence ; Research ; Electronic books ; Electronic books ; Massenmedien ; Publikumsforschung ; Empirische Forschung ; Medienwirkungsforschung
    Abstract: "How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing
    Note: Literaturverz. S. 379 - 412
    DOI: 10.5040/9781849662574
    URL: lizenzpflichtig
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  • 2
    Online Resource
    Online Resource
    Representing men : maleness and masculinity in the media (2003)
    London : Arnold
    Details
    Language: English
    Pages: x, 134 p. , ill , 24 cm
    Edition: Reproduction. Boulder, Colo NetLibrary 2004
    Series Statement: E-Books von NetLibrary
    DDC: 305.31
    RVK:
    AP 50300
    Keywords: Masculinity. ; Men in mass media. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books ; Electronic books. ; Electronic books. ; Electronic books ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books
    Note: Includes bibliographical references (p. 117-124) and index , Masculinity -- Men's studies and the 'men's movement' -- Representation and spectatorship -- Masculinity in the movies -- Masculinity on television -- Masculinity in advertising -- Masculinity in mediated sport , Sofern kein Zugang über ein Universitätsnetz zur Verfügung steht, kann eine Registrierung zur kostenlosen Nutzung erfolgen: http://www.nationallizenzen.de
    URL: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=114514
    URL: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=114514
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    URL: Full text  (Click to View (Currently Only Available on Campus))
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    MPI Ethno. Forsch.
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