ISBN:
0465021557
Language:
English
Pages:
VIII, 257 S.
,
Ill.
Edition:
25. anniversary ed.
DDC:
659.10973
Keywords:
Advertising Social aspects
;
Advertising Social aspects
;
United States
;
Industries Social aspects
;
United States
;
Consumers United States
;
USA
;
Werbung
;
Verbraucherverhalten
Note:
Includes bibliographic references (S. 239 - 248) and index
,
Orig. publ.: New York, NY : McGraw-Hill, 1976
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