ISBN:
9781138538757
,
9780765805478
Language:
English
Pages:
xvi, 220 Seiten
,
Illustrationen
Edition:
First issued in hardback
Series Statement:
Classics in communication and mass culture series
DDC:
306.4/85
Keywords:
Television advertising--United States
Note:
Description based on publisher supplied metadata and other sources
,
Originally published in 1978 by Oxford University Press
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