ISBN:
9781849663762
Language:
English
Pages:
1 online resource (292 pages)
DDC:
302.23
Keywords:
Electronic books
Abstract:
This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics.
Abstract:
Cover -- Title Page -- Contents -- Acknowledgements -- Part 1: The Audience and The Media -- 1 Identity: the media and our understanding of ourselves -- 2 Influence: the media's power - and our own -- 3 Distinctions: social difference, lifestyle and taste -- Part 2: Perspectives on Media Texts -- 4 Semiotics: signs, codes and cultures -- 5 Hermeneutics: interpretation and understanding -- 6 Rhetoric: language, situation, purpose -- 7 Narratology: the forms and functions of stories -- Part 3: Production: Contexts and Conditions -- 8 Public sphere and democracy: ideals and realities -- 9 Broadcasting: technology, society and policy -- 10 Production: creativity, contexts and power -- Bibliography -- Index -- eCopyright.
Note:
Description based on publisher supplied metadata and other sources
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6159293
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