ISBN:
1417507764
,
9781417507764
,
9780750658720
,
075065872X
,
0080477704
,
9780080477701
Language:
English
Pages:
xxi, 418 pages
DDC:
394.2068
Keywords:
Événements spéciaux / Gestion
;
Festivals / Gestion
;
SOCIAL SCIENCE / Customs & Traditions
;
Festivals / Management
;
Special events / Management
;
Festivals
;
Evenementen
;
Cultuur
;
Management
;
Evenemangsmarknadsföring
;
Festivaler
;
Kultur
;
Special events Management
;
Festivals Management
;
Tourismus
;
Kulturveranstaltung
;
Management
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Tourismus
;
Kulturveranstaltung
;
Management
Note:
Includes bibliographical references and index
,
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA.
URL:
Volltext
(URL des Erstveröffentlichers)
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