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  • BSZ  (3)
  • Safari Tech Books Online  (3)
  • Anti-Americanism  (1)
  • Information technology ; Social aspects ; United States  (1)
  • Mass media and technology ; United States  (1)
Datasource
Material
Language
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Author, Corporation
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  • 1
    Online Resource
    Online Resource
    We the media : grassroots journalism by the people, for the people (2004)
    Beijing ; : O'Reilly | Boston, MA :Safari,
    Details
    Language: English
    Pages: xviii, 299 p. ; , 23 cm
    Edition: 1st ed.
    DDC: 302.23/0973
    Keywords: Facts and Comparisons electronic resources ; Digital media ; United States ; Internet ; Political aspects ; United States ; Internet ; Social aspects ; United States ; Mass media and technology ; United States ; Online journalism ; United States ; Web publishing ; United States ; Electronic books ; local
    Abstract: " We the Media , has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media , nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news. Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call tonewsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it. Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area." Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News , Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press . Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.
    Note: "Web site directory": p. 251-257. - Includes bibliographical references (p. 261-279) and index
    URL: https://learning.oreilly.com/library/view/-/0596007337/?ar
    URL: https://learning.oreilly.com/library/view/-/0596007337/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    In your face : how American marketing excess fuels anti-Americanism (2004)
    Upper Saddle River, NJ : Financial Times Prentice Hall | Boston, MA :Safari,
    Details
    Language: English
    Pages: xviii, 206 p. ; , 24 cm
    DDC: 303.48/273
    Keywords: Advertising ; Moral and ethical aspects ; United States ; Anti-Americanism ; Export marketing ; Moral and ethical aspects ; United States ; Export marketing ; Political aspects ; United States ; Electronic books ; local
    Abstract: Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.-David Arnold, author of The Mirage of Global Markets Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans." Meet the new "ugly American"-American marketers abroad: loud, short-sighted, and ineffective Live by the brand, die by the brand-Why American brands are the #1 targets of the anti-globalization movement One size does not fit all-No matter how much global marketers say it does After 9/11: The disastrous "repositioning" of America-Bush unilateralism versus traditional American values Toward a more humane global marketing-Local awareness and respect and the long-term route to sustainable profit The new global rebellion against American marketing "In-your-face" American marketing-the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed How to profitably market internationally, without promoting anti-Americanism A desperately needed wake-up call for American companies in global markets In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits-a path based o...
    Note: Includes bibliographical references and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Making the information society : experience, consequences, and possibilities (2002)
    Upper Saddle River, NJ : Prentice Hall | Boston, MA :Safari,
    Details
    Language: English
    Pages: xxiv, 469 p. ; , 24 cm
    DDC: 303.48/33
    Keywords: Information society ; United States ; Information technology ; Economic aspects ; United States ; Information technology ; Social aspects ; United States ; Electronic books ; local
    Abstract: Making the Information Society illuminates the complex chain of experiences,consequences, and possibilities that launched the information age in theU.S., and drive it onward today. Dr. James Cortada shows how Americans haveleveraged information technology in every area of their lives -- and offersa provocative look at the next phase of this new American revolution.
    Note: Includes bibliographical references and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
    GBV
    MPI Ethno. Forsch.
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