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  • BSZ  (5)
  • Safari Tech Books Online  (3)
  • Kull, Steven  (2)
  • Anti-Americanism  (3)
  • Information society ; United States  (1)
  • Internet ; Social aspects
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  • 1
    Book
    Book
    Washington, DC : Brookings Inst. Press
    ISBN: 9780815705598
    Language: English
    Pages: IX, 275 S. , graph. Darst.
    DDC: 303.4827301767
    RVK:
    Keywords: Anti-Americanism ; Antiamerikanismus ; Öffentliche Meinung ; USA ; United States Relations ; Islamic countries Relations ; USA ; Arabische Staaten ; USA ; Arabische Staaten ; Arabische Staaten ; Öffentliche Meinung ; Antiamerikanismus
    Note: "Explores the depth of anti-Americanism felt by Muslim populations in the Middle East and South Asia by reporting on opinions expressed during focus group sessions and in-depth surveys over several years, complemented by data from Gallup polls, World Values Survey, and Arab Barometer"--Provided by publisher. , Includes bibliographical references and index
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  • 2
    Online Resource
    Online Resource
    Washington DC : Brookings Institution Press
    ISBN: 9780815705604
    Language: English
    Pages: 1 online resource (287 pages)
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    DDC: 303.48/27301767
    Keywords: Anti-Americanism ; Anti-Americanism - Islamic countries ; Anti-Americanism - Islamic countries ; Electronic books ; United States Relations ; Islamic countries Relations
    Abstract: Though it has been nearly a decade since the attacks of September 11, the threat of terrorism emanating from the Muslim world has not subsided. U.S. troops fight against radical Islamists overseas, and on a daily basis, Americans pass through body scanners as part of the effort to defend against another attack. Naturally, many Americans wonder what is occurring in Muslim society that breeds such hostility toward the United States. Steven Kull, a political psychologist and acknowledged authority on international public opinion, has sought to understand more deeply how Muslims see America. How widespread is hostility toward the United States in the Muslim world? And what are its roots? How much support is there for radical groups that attack Americans, and why? Kull conducted focus groups with representative samples in Egypt, Morocco, Pakistan, Jordan, Iran, and Indonesia; conducted numerous in-depth surveys in eleven majority-Muslim nations over a period of several years; and comprehensively analyzed data from other organizations such as Gallup, World Values Survey and the Arab Barometer. He writes: "A premise of this book is that the problem of terrorism does not simply lie in the small number of people who join terrorist organizations. Rather, the existence of terrorist organizations is a symptom of a tension in the larger society that finds a particularly virulent expression in certain individuals. The hostility toward the United States in the broader society plays a critical role in sustaining terrorist groups, even if most disapprove of those groups' tactics. The essential 'problem,' then, is one of America's relationship with the society as a whole." Through quotes from focus groups as well as survey data, Kull digs below the surface of Muslim anger at America to reveal the underlying narrative of America as oppressing and at a deeper
    Abstract: Front Cover -- Copyright Information -- Table of Contents -- Preface -- Introduction: America, Radical Islamist Groups, and the Muslim People -- The Scope of Muslim Anger and Support for Violent Anti-American Groups -- The Narrative of Oppression and Betrayal and the Inner Clash of Civilizations -- The United States as Coercively Dominating the Muslim World -- The United States as Hostile to Islam -- U.S. Support for Israel -- The United States as Undermining Democracy -- Views of Al Qaeda and Other Radical Islamists -- What Do Muslims Want? -- What the United States Can Do -- Notes -- Index -- Back Cover.
    Description / Table of Contents: Introduction : America, radical Islamist groups, and the Muslim peopleThe scope of Muslim anger and support for violent anti-American groups -- The narrative of oppression and betrayal and the inner clash of civilizations -- The United States as coercively dominating the muslim world -- The United States as hostile to Islam -- U.S. support for Israel -- The United States as undermining democracy -- Views of Al Qaeda and other radical Islamists -- What do Muslims want? -- What the United States can do.
    Note: Description based on publisher supplied metadata and other sources
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  • 3
    Online Resource
    Online Resource
    Upper Saddle River, NJ : Financial Times Prentice Hall | Boston, MA :Safari,
    Language: English
    Pages: xviii, 206 p. ; , 24 cm
    DDC: 303.48/273
    Keywords: Advertising ; Moral and ethical aspects ; United States ; Anti-Americanism ; Export marketing ; Moral and ethical aspects ; United States ; Export marketing ; Political aspects ; United States ; Electronic books ; local
    Abstract: Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.-David Arnold, author of The Mirage of Global Markets Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans." Meet the new "ugly American"-American marketers abroad: loud, short-sighted, and ineffective Live by the brand, die by the brand-Why American brands are the #1 targets of the anti-globalization movement One size does not fit all-No matter how much global marketers say it does After 9/11: The disastrous "repositioning" of America-Bush unilateralism versus traditional American values Toward a more humane global marketing-Local awareness and respect and the long-term route to sustainable profit The new global rebellion against American marketing "In-your-face" American marketing-the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed How to profitably market internationally, without promoting anti-Americanism A desperately needed wake-up call for American companies in global markets In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits-a path based o...
    Note: Includes bibliographical references and index
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  • 4
    Online Resource
    Online Resource
    Indianapolis, Ind. : New Riders | Boston, MA :Safari,
    Language: English
    Pages: xxvii, 307 p. , ill. ; , 23 cm
    DDC: 303.48/33
    Keywords: Community ; Electronic discussion groups ; Internet ; Social aspects ; Online chat groups ; Web sites ; Design ; World Wide Web ; Social aspects ; Electronic books ; local
    Abstract: This book is available as an Adobe Reader eBook on the publisher's website:  newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community "garden" growing.
    Note: Includes index
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  • 5
    Online Resource
    Online Resource
    Upper Saddle River, NJ : Prentice Hall | Boston, MA :Safari,
    Language: English
    Pages: xxiv, 469 p. ; , 24 cm
    DDC: 303.48/33
    Keywords: Information society ; United States ; Information technology ; Economic aspects ; United States ; Information technology ; Social aspects ; United States ; Electronic books ; local
    Abstract: Making the Information Society illuminates the complex chain of experiences,consequences, and possibilities that launched the information age in theU.S., and drive it onward today. Dr. James Cortada shows how Americans haveleveraged information technology in every area of their lives -- and offersa provocative look at the next phase of this new American revolution.
    Note: Includes bibliographical references and index
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