Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • BSZ  (5)
  • Hollander, Paul  (4)
  • Safari Tech Books Online
  • Anti-Americanism  (3)
  • Politiker  (2)
Datasource
Material
Language
Subjects(RVK)
  • 1
    ISBN: 9781107071032 , 9781107415072
    Language: English
    Pages: xii, 325 Seiten
    DDC: 305.552
    RVK:
    Keywords: Chávez Frías, Hugo ; Mussolini, Benito ; Geschichte 1925-2013 ; Politiker ; Diktator ; Intellektueller ; Diktatur ; Politisches System
    Note: Includes bibliographical references and index.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    ISBN: 9781107071032 , 9781107741966
    Language: English
    Pages: 1 online resource (xii, 325 pages)
    Parallel Title: Erscheint auch als
    DDC: 305.5/52
    RVK:
    Keywords: Mussolini, Benito ; Chávez Frías, Hugo ; Geschichte 1900-2000 ; Geschichte 1925-2013 ; Geschichte ; Intellectuals / Political activity / History / 20th century ; Intellectuals / Attitudes / History / 20th century ; Diktator ; Intellektueller ; Politisches System ; Politiker ; Diktatur ; Chávez Frías, Hugo 1954-2013 ; Mussolini, Benito 1883-1945 ; Diktatur ; Politisches System ; Politiker ; Diktator ; Intellektueller ; Geschichte 1925-2013
    Abstract: During the twentieth and twenty-first centuries, political dictators were not only popular in their own countries, but were also admired by numerous highly educated and idealistic Western intellectuals. The objects of this political hero-worship included Benito Mussolini, Adolph Hitler, Joseph Stalin, Mao Zedong, Fidel Castro and more recently Hugo Chavez, among others. This book seeks to understand the sources of these misjudgements and misperceptions, the specific appeals of particular dictators, and the part played by their charisma, or pseudo-charisma. It sheds new light not only on the political disposition of numerous Western intellectuals - such as Martin Heidegger, Eric Hobsbawm, Norman Mailer, Ezra Pound, Susan Sontag and George Bernard Shaw - but also on the personality of those political leaders who encouraged, and in some instances helped to design, the cult surrounding their rise to dictatorship
    Note: Title from publisher's bibliographic system (viewed on 31 Jan 2017) , Introduction: intellectuals and politics -- Mussolini, fascism and intellectuals -- Hitler, nazism and intellectuals -- Stalin, Rakosi, Soviet communism and intellectuals -- Castro, Che Guevara, and their western admirers -- Western intellectuals, Mao's China and Cambodia under Pol Pot -- Other dictators and their admirers in more recent times -- Conclusions: the personal and the political
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    Online Resource
    Online Resource
    Upper Saddle River, NJ : Financial Times Prentice Hall | Boston, MA :Safari,
    Language: English
    Pages: xviii, 206 p. ; , 24 cm
    DDC: 303.48/273
    Keywords: Advertising ; Moral and ethical aspects ; United States ; Anti-Americanism ; Export marketing ; Moral and ethical aspects ; United States ; Export marketing ; Political aspects ; United States ; Electronic books ; local
    Abstract: Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.-David Arnold, author of The Mirage of Global Markets Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans." Meet the new "ugly American"-American marketers abroad: loud, short-sighted, and ineffective Live by the brand, die by the brand-Why American brands are the #1 targets of the anti-globalization movement One size does not fit all-No matter how much global marketers say it does After 9/11: The disastrous "repositioning" of America-Bush unilateralism versus traditional American values Toward a more humane global marketing-Local awareness and respect and the long-term route to sustainable profit The new global rebellion against American marketing "In-your-face" American marketing-the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed How to profitably market internationally, without promoting anti-Americanism A desperately needed wake-up call for American companies in global markets In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits-a path based o...
    Note: Includes bibliographical references and index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 4
    Book
    Book
    New Brunswick, NJ [u.a.] : Transaction Publishers
    ISBN: 1560007745
    Language: English
    Pages: LXXV, 515 S
    DDC: 305.892/4073
    RVK:
    RVK:
    Keywords: Anti-Americanism ; United States ; History ; 1969- ; United States ; History ; 1961-1969 ; Radicalism ; United States ; History ; 20th century ; Political alienation ; United States ; History ; 20th century
    Note: Literaturverz. S. 469 - 504, Index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 5
    Book
    Book
    New York [u.a.] : Oxford Univ. Press
    ISBN: 019503824X
    Language: English
    Pages: XV, 515 S.
    DDC: 305.892
    RVK:
    RVK:
    RVK:
    Keywords: Geschichte 1900-2000 ; Geschichte 1965-1990 ; Antiamerikanism - 1965-1990 ; Antiamerikanism ; Intellektuella - Förenta staterna - 1965-1990 ; Vänsterrörelser - Förenta staterna - 1965-1990 ; Geschichte ; Radikalismus ; Anti-Americanism ; Political alienation History 20th century ; Radicalism History 20th century ; Antiamerikanismus ; Intellektueller ; Linksradikalismus ; USA ; United States History 1961-1969 ; United States History 1969- ; USA ; Antiamerikanismus ; Geschichte 1965-1990 ; USA ; Intellektueller ; Linksradikalismus ; Geschichte 1965-1990
    Note: Literaturverz. S. 469 - 504
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...