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  • BSZ  (7)
  • Greenleaf, Robert K.  (5)
  • Safari Tech Books Online
  • Leadership  (6)
  • Advertising ; Moral and ethical aspects ; United States  (1)
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  • 1
    Online Resource
    Online Resource
    Upper Saddle River, NJ : Financial Times Prentice Hall | Boston, MA :Safari,
    Language: English
    Pages: xviii, 206 p. ; , 24 cm
    DDC: 303.48/273
    Keywords: Advertising ; Moral and ethical aspects ; United States ; Anti-Americanism ; Export marketing ; Moral and ethical aspects ; United States ; Export marketing ; Political aspects ; United States ; Electronic books ; local
    Abstract: Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.-David Arnold, author of The Mirage of Global Markets Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans." Meet the new "ugly American"-American marketers abroad: loud, short-sighted, and ineffective Live by the brand, die by the brand-Why American brands are the #1 targets of the anti-globalization movement One size does not fit all-No matter how much global marketers say it does After 9/11: The disastrous "repositioning" of America-Bush unilateralism versus traditional American values Toward a more humane global marketing-Local awareness and respect and the long-term route to sustainable profit The new global rebellion against American marketing "In-your-face" American marketing-the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed How to profitably market internationally, without promoting anti-Americanism A desperately needed wake-up call for American companies in global markets In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits-a path based o...
    Note: Includes bibliographical references and index
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  • 2
    ISBN: 1616430877 , 9781616430870
    Language: English
    Pages: 1 Online-Ressource (vii, 258 p)
    Parallel Title: Erscheint auch als Greenleaf, Robert K Servant-leader within
    DDC: 303.3/4
    Keywords: Associations, institutions, etc ; Leadership ; Organizational change ; Organizational effectiveness ; Organizational change ; Organizational effectiveness ; POLITICAL SCIENCE ; Political Process ; Leadership ; Associations, institutions, etc ; Leadership
    Abstract: Introduction: understanding the growing impact of servant-leadership by Larry C. Spears -- The servant as leader (original 1970 edition) -- Teacher as servant -- Life's choices and markers
    Note: Includes bibliographical references (p. 251-252) and index
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  • 3
    ISBN: 1616430648 , 9781616430641
    Language: English
    Pages: 1 Online-Ressource (x, 370 pages)
    Edition: Twenty-fifth anniversary edition
    Parallel Title: Erscheint auch als Greenleaf, Robert K Servant leadership
    DDC: 303.3/4
    Keywords: Organizational effectiveness ; Associations, institutions, etc Management ; Leadership ; Organizations organization & administration ; Leadership ; Associations, institutions, etc ; Management ; Leadership ; Organizational effectiveness ; Führungskraft ; SOCIAL SCIENCE ; General
    Abstract: The servant as leader -- The institution as servant -- Trustees as servants -- Servant leadership in business -- Servant leadership in education -- Servant leadership in foundations -- Servant leadership in churches -- Servant-leaders -- Servant responsibility in a bureaucratic society -- America and world leadership -- An inward journey -- Postscript
    Abstract: With the publication of Servant Leadership in 1977, a new paradigm of management entered the boardrooms and corporate offices of America. Robert K. Greenleaf, a retired AT&T executive, proposed that service ought to be the distinguishing characteristic of leadership. Not only would it create better, stronger companies, he said, but business leaders themselves "would find greater joy in their lives if they raised the servant aspect of their leadership and built more serving institutions." In the quarter century since these ideas were first articulated, the notion of servant leadership has gained ever more disciples in business schools, among executives, in government and in public and private institutions. Greenleaf was among the first to analyze the qualities of leaders and followers--and the necessity for leaders to be attentive to the needs of others. In this respect the leader becomes a follower. Such a leader, said Greenleaf, constantly inquires whether "other people's highest priority needs are being served. Do those served grow as persons? Do they, while being served, become healthier, wiser, freer, more autonomous, more likely themselves to become servants?" The true leader is also a seeker--alert to new possibilities, open, listening and ready for whatever develops. True leadership, then, is an inner quality as much as an exercise of authority. The present volume originated as essays and talks treating servant leadership as a general principle and the way it has been lived by particular people. Sections of the book deal with leadership in education, in foundations, in churches, in bureaucracies, and with the role of the United States as a world leader. It closes with a spiritual reflection on Robert Frost's poem "Directive". The reflection, in Greenland's words, is "partly an acknowledgment of [Frost's] influence on me and partly a sharing with those who are the search for what I have now come to see as servant leadership, and who, sooner or later and in their own way, come to grips with who they are and where they are on the journey
    Note: Includes index , Title from PDF title page (viewed on Jan. 3, 2014)
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  • 4
    ISBN: 0809105543
    Language: English
    Pages: x, 370 Seiten
    Edition: 25th anniversary ed.
    DDC: 303.3/4
    RVK:
    RVK:
    Keywords: Führung ; Associations, institutions, etc. Management ; Leadership ; Organizational effectiveness ; Organizations organization & administration ; Führungsstil ; Dienstleistungspflicht ; Führungsstil ; Dienstleistungspflicht
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  • 5
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Prentice Hall | Boston, MA :Safari,
    Language: English
    Pages: xii, 132 p. , ill. ; , 24 cm
    Edition: 2nd ed.
    DDC: 303.3/4
    Keywords: Leadership ; Self-actualization (Psychology) ; Electronic books ; local
    Abstract: A brief inexpensive paperback on self-management. KEY TOPICS: This book explores methods for achieving personal goals using self-assessment, self-reward, and self-punishment concepts and exercises. This revision includes a new chapter on Self Leadership within Teams. The practical, applied assessment exercises and activities both build and reinforce the skills all managers need to manage themselves and employees.
    Note: Includes bibliographical references and index
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  • 6
    Book
    Book
    San Francisco, Calif. : Berrett-Koehler Publishers
    ISBN: 1576750353
    Language: English
    Pages: xxvi, 313 p , ill , 23 cm
    DDC: 303.3/4
    Keywords: Leadership ; Associations, institutions, etc ; Christian leadership ; Servant leadership Religious aspects ; Christianity ; Leadership ; Associations, institutions, etc ; Christian leadership ; Service Theology
    Note: Includes bibliographical references (p. 285-288) and index
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  • 7
    Book
    Book
    San Francisco, Calif. : Jossey-Bass Publishers
    ISBN: 0787902306
    Language: English
    Pages: xx, 394 p , 24 cm
    Edition: 1st ed
    DDC: 303.3/4
    Keywords: Leadership ; Associations, institutions, etc ; Organizational effectiveness ; Management
    Note: Includes bibliographical references (p. 379-380) and index
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