ISBN:
9781137501295
Language:
English
Pages:
1 Online-Ressource (ix, 234 Seiten)
,
Illustrationen
Parallel Title:
Erscheint auch als Linden, Henrik Fans and fan cultures
DDC:
650
Keywords:
Management science
;
Electronic books
;
Fandom
;
Fan Behavior
;
Consumer Culture
;
Fan
;
Verbraucherverhalten
;
Social Media
;
Marketing
Abstract:
Contents -- List of Figures -- 1: Introduction -- References -- 2: Fans, Followers and Brand Advocates -- The Fan as Consumer, and the Consumer as Fan -- Brand Fans -- From Degenerates and Socially Awkward to Valuable Co-creators of Brand Image -- What Constitutes a Fan? -- List-Making as Fan Practice -- Summary -- References -- 3: Fans and (Post)Subcultural Consumerism -- The "Miracle" of Consumption -- Subcultural Ideals and Post-subcultural Reality -- Self, Structure and Agency -- Consuming Experiences -- A Balancing Act -- Performance of Ideology -- Summary -- References -- 4: Text and Representation: The Community and the Individual -- Fan Visibility -- Text and Discourse -- Representation, Myth and Mediation -- Neoliberalist Myth -- Representation of Fans -- Summary -- References -- 5: Celebrity Culture and Modes of Participation Through "New" Media -- The Origin of Mass Celebrity and Fandom -- Participatory Film and Television Fans -- Summary -- References -- 6: Fans and Tourism -- Fan Travel as Pilgrimage -- Fans of Destinations -- Harry Potter Tourism -- Social Media, Photography and Social Currency -- Cultural Tourists as Fans -- Summary -- References -- 7: Football Fans: Representations, Motivations and Place -- Media Representations of Football Fans -- Big Business, Technology and Social Media -- Motivations of Sport Fans -- Fan Management: What Do the Clubs Know? -- Are Fans Important After All? -- West Ham United: Football Fans and Sense of Place -- Summary -- References -- 8: Popular Culture Fandom: Broadening the Picture -- A Different Take on Music Fandom -- Eurovision -- Fans - or Admirers? -- Summary -- References -- 9: Social Media: Millennials, Brand Fans and the Branding of Fans -- Sharing and Participating: Fans and Social Media -- Millennials: A Generation or a State of Mind?
Abstract:
Bosch, Bosch, and Bosch- and Boaty McBoatface -- Consumerism and Brand Fans -- Summary -- References -- 10: Conclusion -- References -- Index
URL:
Volltext
(lizenzpflichtig)
Permalink
