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  • BSZ  (5)
  • MARKK
  • Rice, Ronald E.  (5)
  • USA  (5)
  • General works  (5)
  • 1
    ISBN: 9781452289786 , 9781544330969
    Language: English
    Pages: 1 Online-Ressource (xiv, 378 Seiten) , Illustrationen
    Edition: Fourth edition
    Parallel Title: Erscheint auch als Public communication campaigns
    DDC: 302.2/3
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    Keywords: Lehrbuch ; USA ; Öffentlichkeitsarbeit ; Medienpolitik ; USA ; Propaganda ; USA ; Öffentlichkeitsarbeit ; Kampagne
    Abstract: In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas
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  • 2
    ISBN: 9780262256506
    Language: English
    Pages: 1 online resource (486 pages)
    Series Statement: The MIT Press Ser
    Parallel Title: Erscheint auch als Katz, James Everett Social consequences of internet use
    DDC: 303.48330973
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    Keywords: Digital divide - United States ; Digital divide - United States ; Electronic books ; USA ; Internet ; Sozialpsychologie ; Gesellschaft
    Abstract: A study of the impact of Internet use on American society, based on a series of nationally representative surveys conducted from 1995 to 2000.
    Abstract: Intro -- Contents -- List of Boxes, Tables, and Figures -- Preface -- 1 America and the Internet: Access, Involvement, and Social Interaction -- I - Access -- 2 Access: Basic Issues and Prior Evidence -- 3 Access and Digital Divide: Results -- 4 Logging Off: Internet Dropouts -- 5 Access and Digital Divide Examples -- II - Civic and Community Involvement -- 6 Civic and Community Involvement: Basic Issues and Prior Evidence -- 7 Political Involvement: Survey Results -- 8 Community Involvement: Survey Results -- 9 Involvement Examples: Evidence for an ''Invisible Mouse''? -- III - Social Interaction and Expression -- 10 Social Interactio n and Expression: Basic Issues and Prior Evidence -- 11 Social Interaction: Survey Results -- 12 Interaction and Expression: Self, Identity, and Homepages -- 13 Interaction and Expression Examples -- IV Integration and Conclusion -- 14 Access, Involvement, Interaction, and Social Capital on the Internet: Digital Divides and Digital Bridges -- Appendixes -- A Methodology -- B Descriptive Statistics from Surveys -- References -- Index.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext  (lizenzpflichtig)
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  • 3
    Book
    Book
    Newbury Park [u.a.] : Sage
    ISBN: 0803932626 , 0803932634
    Language: English
    Pages: 416 S.
    Edition: 2. ed., [Nachdr.]
    DDC: 302.2/34
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    Keywords: Aufsatzsammlung ; USA ; Politik ; Öffentlichkeitsarbeit ; USA ; Massenmedien
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  • 4
    Book
    Book
    Newbury Park u.a. : Sage
    ISBN: 0803932626
    Language: English
    Pages: 416 S.
    Edition: 2. ed.
    DDC: 302.2/34
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    Keywords: United States - Society - Influence of mass media ; Aufsatzsammlung ; Campagnes ; Information d'État - États-Unis ; Massenmedien ; Médias - Aspect social - États-Unis ; Politik ; Propaganda ; Propagande ; Voorlichting ; Öffentlichkeitsarbeit ; Gesellschaft ; Massenmedien ; Government publicity ; Mass media Social aspects ; Propaganda ; Öffentlichkeitsarbeit ; Medienpolitik ; Politik ; Werbekampagne ; Aufklärungskampagne ; Propaganda ; Massenmedien ; USA ; USA ; USA ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Werbekampagne ; Massenmedien ; USA ; Öffentlichkeitsarbeit ; Medienpolitik ; USA ; Politik ; Öffentlichkeitsarbeit ; USA ; Propaganda ; USA ; Massenmedien ; Massenmedien ; Aufklärungskampagne
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  • 5
    Book
    Book
    Beverly Hills, Calif. [u.a.] : Sage
    ISBN: 0803915780
    Language: English
    Pages: 328 S.
    Edition: 1. pr.
    DDC: 302.23
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    Keywords: Werbekampagne ; Massenmedien ; Öffentlichkeitsarbeit ; Politik ; USA ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
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