Language:
English
Pages:
1 Online-Ressource (5 Seiten)
,
Illustration
Series Statement:
Tourism Cases
DDC:
306.36209667
Keywords:
Kulturerbe
;
Fallstudie
;
Tourismus
;
Sklaverei
;
Ghana
;
Slave trade / Ghana
;
Slavery / Ghana
;
African Americans
;
Case studies
;
Cultural heritage
;
Heritage tourism
;
Investment
;
Capital outlay
;
Slave trade heritage
;
History
;
Diaspora
;
African-American
;
Cultural roots
;
Identity
;
Campaign
;
Events
;
Festivals
;
Blue Ridge music trails
;
Cultural discovery
;
Exploring the world
;
Heritage, culture
;
Communities and social ecosystems
;
Destination strategy, planning
;
Marketing
;
Subsaharan Africa
;
United States of America
;
Ghana
;
USA
;
ACP Countries
;
Anglophone Africa
;
Africa
;
Commonwealth of Nations
;
Developing Countries
;
West Africa
;
Africa South of Sahara
;
APEC countries
;
Developed Countries
;
North America
;
America
;
OECD Countries
;
Ghana
;
Tourismus
;
Fallstudie
;
Tourismus
;
Ghana
;
Tourismus
;
Kulturerbe
;
Sklaverei
Abstract:
The recent movements in the United States in favour of African-American rights have highlighted many issues, including a tragic aspect of the slave trade: that millions were robbed not only of their freedom in being transported to another continent but also of their heritage, including their language, their memories and their cultural traditions. Among West African countries involved in the transatlantic slave trade, Ghana was one of the most important and the Ghana Tourism Authority has recognized that a return to the continent of their roots may offer some consolation. In 2019, to mark the 400 years since enslaved black people first arrived in America, the GTA launched the 'Year of Return' campaign, honouring the resilience of black people around the world and encouraging them to return to Ghana to explore their roots and ancestry. The campaign was promoted and supported by many influencers and celebrities from both sides of the Atlantic. African Americans were invited to Ghana not only to honour their ancestors' memory, visit heritage sites, and enjoy the attractions such as the music, beaches and nightlife, but also to network and build connections longer term. A 'Beyond the Return' campaign has positioned Ghana as a land of opportunity for the global African family - whether in agriculture, real estate, creative arts or other fields - and it invites black people from around the world to invest socially and financially in the country. The authorities are committed to foster those international connections with simplified visa application process and offering the chance to obtain citizenship through special programmes
DOI:
10.1079/tourism.2020.0005
URL:
Volltext
(URL des Erstveröffentlichers)
Permalink
