ISBN:
9781283422437
,
9788132109273
Language:
English
Pages:
1 Online-Ressource (217 Seiten)
Series Statement:
EBL-Schweitzer
Parallel Title:
Erscheint auch als Dasgupta, Sanjukta, 1952 - Media, gender, and popular culture in India
DDC:
302.230954
Keywords:
India --Social life and customs -- 21st century
;
Mass media and culture -- India
;
Popular culture -- 21st century
;
Sex role in mass media
;
Mass media and sex
;
India
;
History
;
20th century
;
Popular culture
;
India
;
History
;
20th century
;
India
;
Social conditions
;
1947-
;
Electronic books
;
Indien
;
Massenmedien
;
Massenkultur
;
Geschlechterrolle
;
Geschichte 1950-
Abstract:
Cover; Contents; Acknowledgments; 1 - Introduction: Media and Mediations-Representing Change and Continuity in Indian Popular Culture and Gender; 2 - Indian Media in Transition: Recent Past and Present; 3 - Filming Change,Securing Tradition: A Hobson's Choice or a Dynamic Duality; 4 - Television: Images and the Imaginary; 5 - Advertising: Encoding Seduction; 6 - Print Media and Popular Culture: Agents with a Difference; 7 - Conclusion: Media Responsibility-The Winding Road Ahead; Index; About the Authors
Abstract:
In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen
Note:
Description based upon print version of record
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