ISBN:
9780472900510
Language:
English
Pages:
1 Online-Ressource (289 Seiten)
Series Statement:
The New Media World
Parallel Title:
Erscheint auch als
DDC:
303.48/33
Keywords:
Electronic books
;
Electronic books
;
Neue Medien
;
Gesellschaft
Abstract:
"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do links shape the size and scope of the public sphere in the digital age? Are hyperlinks "bridging" mechanisms that encourage people to see beyond their personal beliefs to a broader and more diverse world? Or do they simply reinforce existing bonds by encouraging people to ignore social and political perspectives that conflict with their existing interests and beliefs? This pathbreaking collection of essays will be valuable to anyone interested in the now taken for granted connections that structure communication, commerce, and civic discourse in the world of digital media.
Abstract:
Intro -- Title Page -- Copyright Page -- Contents -- Introduction -- PART 1: Hyperlinks and the Organization of Attention -- JAMES G. WEBSTER: Structuring a Marketplace of Attention -- ALEXANDER HALAVAIS: The Hyperlink as Organizing Principle -- PHILIP M. NAPOLI: Hyperlinking and the Forces of "Massification" -- LOKMAN TSUI: The Hyperlink in Newspapers and Blogs -- ESZTER HARGITTAI: The Role of Expertise in Navigating Links of Influence -- SETH FINKELSTEIN: Google, Links, and Popularity versus Authority -- PART 2: Hyperlinks and the Business of Media -- MARTIN NISENHOLTZ: The Hyperlinked News Organization -- TOM HESPOS: How Hyperlinks Ought to Change the Advertising Business -- STACEY LYNN SCHULMAN: Hyperlinks and Marketing Insight -- ERIC PICARD: Hyperlinking and Advertising Strategy -- MARC A. SMITH: From Hyperlinks to Hyperties -- PART 3: Hyperlinks, the Individual and the Social -- DAVID WEINBERGER: The Morality of Links -- STEFAAN G. VERHULST: Linked Geographies: Maps as Mediators of Reality -- JEREMY W. CRAMPTON: Will Peasants Map? Hyperlinks, Map Mashups, and the Future of Information -- LADA A. ADAMIC: The Social Hyperlink -- MARKUS PRIOR: Are Hyperlinks "Weak Ties"? -- MATTHEW HINDMAN: What Is the Online Public Sphere Good For? -- Selected Bibliography -- About the Authors -- Index.
Note:
Description based on publisher supplied metadata and other sources
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