ISBN:
9780429263842
Language:
English
Pages:
1 Online-Ressource (xxix, 248 Seiten)
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
302.231
Keywords:
Social media Mathematical models
;
Online social networks Mathematical models
;
Information technology Mathematical models
;
Soziomarketing
;
Information
;
Mathematische Modellierung
;
Verbreitung
;
Social Media
;
Electronic books
;
Information
;
Verbreitung
;
Social Media
;
Soziomarketing
;
Mathematische Modellierung
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Preface -- Authors -- Acknowledgments -- List of Figures -- List of Tables -- List of Codes -- Symbols -- 1. Introduction -- 1.1. Expressions of Information -- 1.2. Why Information Spread Matters? -- 1.3. Modern Information Spread Scenarios -- 1.3.1. Global Communication During a Pandemic -- 1.3.2. Governments and Mass Panic -- 1.3.3. Shopping and Advertising -- 1.3.4. Social or Political Campaigning -- 1.3.5. Misinformation, Disinformation, and Fake News -- 1.4. Controllable Information Spread -- 1.5. How to Read This Book -- 1.6. Exercises -- I. Understanding Social Networking Systems -- 2. Social Media in Popular Culture -- 2.1. The Topology of Social Media -- 2.2. Social Networking Sites -- 2.2.1. Twitter -- 2.2.2. Facebook -- 2.2.3. LinkedIn -- 2.3. Content Sharing Sites -- 2.4. Discussion Forums -- 2.5. News and Blogs -- 2.6. Shopping and Reviews -- 2.7. Games and Music -- 2.8. Hybrid Social Media -- 2.8.1. Internet Memes -- 2.9. Exercises -- 3. Social Theory and Networks -- 3.1. Philosophy, Science, and Information Spread -- 3.1.1. The Ancient World -- 3.1.2. The Medieval World -- 3.1.3. The Early Modern World -- 3.1.4. The Contemporary World -- 3.2. Social Theory and Social Networks -- 3.3. Social Exchange Theory -- 3.4. Exercises -- 4. Social Network Relationships and Structures -- 4.1. Social Network Relationship Overview -- 4.2. Core Social Network Relationships -- 4.2.1. Symmetry -- 4.2.2. Directionality -- 4.2.3. Intermediary Relationships -- 4.2.4. Complex Networks -- 4.3. Homophily and Filter Bubbles -- 4.4. Dyadic Relationships and Reciprocity -- 4.5. Triads and Balanced Relationships -- 4.6. Social Network Analysis Software -- 4.7. Exercises -- 5. Social Network Analysis -- 5.1. Density and Structural Holes -- 5.2. Weak and Strong Ties
Note:
Description based on publisher supplied metadata and other sources
URL:
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