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  • MPI Ethno. Forsch.  (359)
  • Würzburg UB
  • Kalliope (Nachlässe)
  • 2010-2014  (359)
  • New York : McGraw-Hill  (359)
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Author, Corporation
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  • 1
    Online Resource
    Online Resource
    How you can trade like a pro : breaking into options, futures, stocks, and ETFs (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071824187 , 0071824189
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investments ; Securities ; Electronic books ; Electronic books ; local
    Abstract: DO YOU WANT TO TAKE YOUR TRADING TO THE NEXT LEVEL? To earn a living as a trader, even part time, takes consistency. Most first-time investors find today's turbulent markets are anything but consistent. To keep from throwing your money away following obsolete trading strategies, you need a seasoned mentor like Sarah Potter to provide the latest insight, training, techniques, and action steps to become the trader you want to be. How You Can Trade Like a Pro holds the answer to fulfilling your dream of earning an income by trading. Written by an educator who now trades full time, this how-to book is unmatched in its clarity and to-the-point explanations. You will quickly develop a solid foundation of theory and professional techniques for trading multiple markets including options on stocks and ETFs as well as futures contracts. Unlike many nuts-and-bolts investing books, this holistic guide helps you through the technical and emotional process of trading, with Potter's real-life stories of transitioning to a full-time trader and her humorous "Trading Tips" comic strips. Best of all, you can start with a small amount of capital and be confident you have the same advantages as the pros. How You Can Trade Like a Pro provides expert coverage on: Understanding the risks and rewards of the market Avoiding the emotional pitfalls of trading Creating your own trading plan and watch lists Also includes: A simple tracking system to optimize trading performance Proven trading strategies explained step-by-step A variety of expert tools for accurately identifying market trends If you want to be a trader or just want to take back control of your fi nances, this guide shows you how to empower yourself with the trading routine that best fits you. Not only will you avoid costly brokerage fees, but you will have the satisfaction of growing your wealth your own way. Take the first step today and learn How You Can Trade Like a Pro . TAKE CONTROL OF YOUR WEALTH How You Can Trade Like a Pro is the cornerstone guide to Sarah Potter's proven system for designing and implementing a professional-grade trading routine custom fit to your personality and goals. Whether you want to supplement your income or embark on a new career in trading, Potter has developed the ideal support structure to help everyone interested in growing capital transition into active traders focused on making a profit. PRAISE FOR HOW YOU CAN TRADE LIKE A PRO : " How You Can Trade Like a Pro is an e...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071825498/?ar
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    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Factory physics for managers : how leaders improve performance in a post-Lean Six Sigma world (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071822619 , 0071822615
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Production management ; Factory management ; Electronic books ; Business management ; Electronic books ; local
    Abstract: From the award-winning developers of Factory Physics-a powerful leadership guide for breakthrough performance A comprehensive guide that cuts through the hodgepodge of copycat initiatives, overblown buzzwords, confusing mathematics, and misguided software, Factory Physics for Managers is a breath of fresh air for operations managers and executives. Written by the leaders and experts behind the bestselling Factory Physics, it's a brilliant crash course in the practical science of operations designed to help you: Achieve best possible profit, cash flow, and customer service Attain highest return with existing Lean, Six Sigma, and ERP initiatives Manage your capacity, inventory, response time, and variability with high predictability Simplify management of complexity using existing IT systems Use the fundamentals of science to ensure your operation's success See your company and procedures more clearly Improve intuition, decision making, and strategy execution A strategy of imitation is not much of a strategy. Most every company uses the common continuous improvement initiatives. This highly accessible guide addresses but goes beyond other business approaches such as Lean, Six Sigma, and Theory of Constraints by offering a customizable plan that you can apply to any manufacturing-based industry or supply chain. You'll discover invaluable tools for developing operations strategy and driving execution by using practical science to assess your procedures, target problems, and find solutions. You'll learn essential life lessons from the best-and worst-practices of corporate leaders like Toyota and Boeing. You'll find ingenious new ways to improve your leadership by predictively managing the tradeoffs that every operation faces-whether it's more or less inventory or capacity, higher or lower customer service, or more or fewer products. Using this approach, you can tackle these natural conflicts in business through a practical, comprehensive science of operations. Factory Physics for Managers makes it easier to choose and execute the best strategy for better productivity-and even bigger profits. Praise for Factory Physics for Managers " Factory Physics for Managers is a proven path to flawless execution and results. Leading vs. following in our industry is predicated on the relentless pursuit of putting order to chaos. Factory Physics science and CSUITE software have given our organization the ability to plan, predict, model, and execute based on explo...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071822503/?ar
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    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Superteams : using the principles of RESPECT to unleash explosive business performance (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071829380 , 0071829385
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employee motivation ; Organizational commitment ; Electronic books ; Teams in the workplace ; Leadership ; Organizational behavior ; Electronic books ; local
    Abstract: Build Teams That SUPER PERFORM Every Day It may seem impossible at times but you can increase productivity, innovation, loyalty, and retention in your organization-dramatically. And it's a lot simpler than you think. In fact, it takes only one thing: RESPECT. Carrots and Sticks Don't Work author Paul Marciano teams up with HR guru Clinton Wingrove to reveal their exciting new system for creating the kinds of teams that transform organizations. The secret lies in developing ordinary employees into highly engaged team members who, in turn, create powerful teams that make exceeding expectations their daily practice. SuperTeams gives you the inspiration, tools, and evidence-based practices you need to kick your teams into overdrive--starting today. The system is composed of seven easy-to-implement elements: R ecognition E mpowerment S upportive feedback P artnering E xpectations C onsideration T rust When you fuel your teams with RESPECT, amazing things happen. Employee engagement skyrockets, dormant creativity is unleashed, productivity increases--and profitability soars. Filled with assessment questions, mini quizzes, and hands-on exercises, this engaging guide gives you everything you need in today's workplace--whether it's a small business operating in a traditional setting or a global corporation with team members in several locations. Create a RESPECT-ful culture in your workplace and transform ordinary teams into Super-Teams. PRAISE FOR SUPERTEAMS : "Today we must cultivate creative, productive, loyal, resourceful workforces. Sound impossible? With SuperTeams 's original RESPECT Model, you have everything you need to build and motivate an engaged, highly effective organization." -- Marshall Goldsmith, author of the New York Times bestseller What Got You Here Won't Get You There "Practical and valuable. Paul and Clinton provide methods to help create, motivate, and sustain SuperTeams that consistently deliver and exceed customer expectations." -- Michelle Mosolgo, Executive Director Enterprise Programs, Merck " SuperTeams conveys the extraordinary power of the RESPECT Model of team development. It should be read by everyone involved in creating or building teams." -- Herb Greenberg, PhD, CEO and founder, Caliper "Leaders form strategy and create strong and committed teams of talented and motivated people that produce extraordinary business success. Paul and Clinton have covered this critical aspect eloquently in their book. Ignore it at your...
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071830423/?ar
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    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Indispensable! : becoming the obvious choice in business and in life (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071829403 , 0071829407
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Promotions ; Electronic books ; Career development ; Electronic books ; local
    Abstract: Isn't it time you got the job you deserve? Your workplace transformation is about to begin! FACT: When opportunity knocks in the workplace, most people don't know how to seize it. This book will show you exactly how to spot--and master--your next great job opportunity. Are you ready to become the OBVIOUS CHOICE at promotion time? You can be. The good news? It's a lot easier than you think. Believe it or not, you already have the tools. Indispensable! teaches you how to use them to position yourself for job success, every time. From international bestselling author and leadership expert David Cottrell and sales guru Robert Nix comes the ultimate insider's guide for those who want to break through and control their professional destiny. In simple, clear language--featuring informative and relatable case studies--you'll discover how easy it can be to transform your on-the-job persona to become the person who succeeds first and fastest. No matter what your title is, you'll be equipped to navigate the trickiest workplaces and position yourself for growth at every turn. You'll put yourself in the spotlight and become the individual everyone else admires and wants to be. Indispensable! demonstrates how to create and maintain your best image 24/7: how to project strength, smarts, competence, and leadership. It's an indispensable road map with superb strategies for how to: Assess your workplace persona and perception Formulate a goal-oriented action plan that works Incorporate behavior modification to transform yourself inside and outside of work Identify, set, and sustain measurable goals Optimize your organizational skills (while decluttering your life) Indispensable! is packed with tips on how to listen, how to put coworkers at ease, how to use humor to your advantage (and when to avoid it), how to participate at business functions, and how to cultivate a public persona and effortless demeanor that attracts others. PRAISE FOR INDISPENSABLE! " Indispensable! A powerful guide for all who want to become indispensable within their organization." -- Marshall Goldsmith, author of What Got You Here Won't Get You There " Indispensable! is a little book full of big ideas that can be understood and applied by anyone-anyone, that is, who really wants to increase their value, their respectability, and the likelihood they will be promoted. Read this book and take the first step above average to Indispensable!" -- Ken Blanchard, coauthor of The One Minute Manager...
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071829397/?ar
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    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Future thinkers (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071827508 , 0071827501
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Thinkers 50
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Strategic planning ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: The World's Leading Business Minds on Today's Most Critical Challenges The most innovative ideas from the rising stars on the Thinkers50 Guru Radar Globalization, increasing competition, and the rapid pace of innovation are changing business best practices faster and faster. If you have long-term success in mind, you need to stay a step ahead of the competition. Creators of Thinkers50--the world's most respected ranking of business thinkers--Des Dearlove and Stuart Crainer bring you the very latest thinking on the future of business. Thinkers50 Future Thinkers reveals groundbreaking ideas from Thinkers50 Future Thinker award winner Nilofer Merchant; Monika Hamori, professor at Spain's IE Business School; groundbreaking leadership thinker Gianpiero Petriglieri; the cocreator of Jugaad Innovation, Navi Radjou; as well as bestselling authors Adam Grant, James Allworth, and Dorie Clark. Chapters include: What the Future Looks Like The Reinvention of Leadership Understanding Organizations Understanding Working Life Innovation Now Sustaining the Future Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources. "If management is a technology, then getting the next update early can be a competitive advantage," the authors write. "And where better to look for the next big idea than to the thinkers of the future?" Business success is no longer a result of finding the most effective way of doing things and sticking with it. The only best practice guaranteed to work is this: embrace change. Read Thinkers50 Future Thinkers and learn how to apply the best ideas from the brightest minds in the business world today. The first-ever global ranking of management thought leaders, Thinkers50 is the most prestigious and influential listing of its kind. Created in 2001 by Stuart Crainer and Des Dearlove, Thinkers50 has broadened its impact to include identifying, ranking, and sharing the best management thinking in the world. Today, Thinkers50 is recognized as the world's definitive ranking of the top 50 business thinkers, and the Thinkers50 Distinguished Achievement Awards are widely regarded as the "Oscars of management thinking." Now, the ideas and insights of the world's top business figures are right at your fingertips. The Thinkers50 series culls the best of the very best, delivering the latest concepts an...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071827492/?ar
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  • 6
    Online Resource
    Online Resource
    Million dollar launch : how to kick-start a successful consulting practice in 90 days (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071823555 , 0071823557
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Consulting firms ; New business enterprises ; Consultants ; Marketing ; Electronic books ; Career development ; Electronic books ; local
    Abstract: "[Weiss is] one of the most highly respected independent consultants in the country." -New York Post If you're an aspiring entrepreneur, you've come to the right place. In Million Dollar Launch , bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running-fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully-while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days. Alan Weiss is the bestselling author of Million Dollar Consulting . He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of professional speakers in the world.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071826341/?ar
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  • 7
    Online Resource
    Online Resource
    OCP upgrade to Oracle Database 12c exam guide (exam 1Z0-060) (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071819961 , 0071819967
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Database management ; Examinations ; Study guides ; Electronic data processing personnel ; Certification ; Study guides ; Electronic books ; Oracle (Computer file) ; Database management ; Relational databases ; Electronic books ; local
    Abstract: A Fully Integrated Study System for OCP Exam 1Z0-060 Prepare for the Oracle Certified Professional Upgrade to Oracle Database 12 c exam with this exclusive Oracle Press guide. Each chapter features step-by-step examples, a certification summary, a two-minute drill, and a self-test to reinforce the topics presented. This authoritative resource helps you pass the exam and also serves as an essential, on-the-job reference. Get complete coverage of the new features of Oracle Database 12 c , including: Oracle Enterprise Manager Database Express and additional tools for database monitoring Multitenant container databases and pluggable databases Auditing, administrative privileges, data redaction, and other Oracle security features Adaptive execution plans, adaptive statistics, and automatic SQL plan management Oracle Recovery Manager backup and recovery improvements Oracle Database Resource Manager and other performance enhancements Oracle Data Pump, SQL*Loader, external tables, and online operations enhancements Improvements to information lifecycle management and storage, including automatic data optimization, in-database archiving, and temporal validity Electronic content includes: 170 practice exam questions with detailed answer explanations
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071819978/?ar
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  • 8
    Online Resource
    Online Resource
    YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071830553 , 0071830553
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: YouTube (Electronic resource) ; Internet marketing ; Internet advertising ; Internet videos ; Video tape advertising ; Electronic books ; Marketing ; Consumer behavior ; Electronic books ; local
    Abstract: Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071830546/?ar
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  • 9
    Online Resource
    Online Resource
    2014 Chase's calendar of events (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071830911 , 007183091X
    Language: English
    Pages: 1 online resource (1 v.) , ill., map.
    Parallel Title: Erscheint auch als
    Keywords: Holidays ; United States ; Holidays ; Electronic books ; Electronic books ; local
    Abstract: As featured on The Today Show ! 12,500 entries. 196 countries. 365 days. Find out what's going on any day of the year, anywhere across the globe! If you're looking to tie a promotional event to a special month, create a suggested reading list based on a literary birth anniversary, travel to a music festival halfway around the world, blog about a historical milestone or do a celebrity birthday round-up on your radio show or Twitterfeed, Chase's Calendar of Events is the one resource that has it all. For broadcasters, journalists, event planners, public relations professionals, librarians, editors, writers or simply the curious, this is one reference you can't do without! Chase's Calendar of Events 2014 brings you: Major sporting events such as the Games of the XXII Winter Olympiad at Sochi, Russia (Feb 7-23), and the FIFA World Cup in Brazil (June 12-July 13). Milestones such as the 450th birth anniversary of William Shakespeare; the 200th anniversary of "The Star- Spangled Banner"; the 100th anniversaries of the beginning of World War I and the opening of the Panama Canal; the 75th anniversary of the beginning of World War II; the 50th anniversaries of the Civil Rights Act of 1964 and Beatlemania and much more. New birthday entries for sports stars such as Mo Farah (Mar 23), Ryan Lochte (Aug 3) and Gabrielle Douglas (Dec 31); actors such as Kerry Washington (Jan 31), Lena Dunham (May 13) and Mads Mikkelsen (Nov 22); musical artists such as Carly Rae Jepsen (Nov 21) and Psy (Dec 31); and authors such as Téa Obreht (Sept 30) and Ann Patchett (Dec 2) and many others. Special days such as National Ferret Day (Apr 2), World Lindy Hop Day (May 26), Extra Mile Day (Nov 1), Lost and Found Day (Dec 12) and more. Search Chase's Any Way You Want! Whether you want to target a specifi c date, location or subject, our fully searchable CD-ROM (PCand MAC-compatible) makes your research quick and easy. Also included is a free installer, so you can load Chase's directly to your hard drive.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071829502/?ar
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  • 10
    Online Resource
    Online Resource
    CompTIA security+ certification study guide (exam SY0-401) (2014)
    New York : McGraw-Hill
    Details
    ISBN: 9780071841283 , 0071841288
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Computer security ; Examinations ; Study guides ; Computer networks ; Security measures ; Examinations ; Study guides ; Electronic data processing personnel ; Certification ; Electronic books ; Computer network protocols ; Electronic books ; local
    Abstract: The best fully integrated study system available for the CompTIA Security+ exam! Prepare for CompTIA Security+ Exam SY0-401 with McGraw-Hill Professional--a Platinum-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content to give you the competitive edge on exam day. With hundreds of practice exam questions, including new performance-based questions, CompTIA Security+ Certification Study Guide , Second Edition covers what you need to know--and shows you how to prepare--for this challenging exam. 100% complete coverage of all official objectives for exam SY0-401 Exam Watch notes call attention to information about, and potential pitfalls in, the exam Inside the Exam sections in every chapter highlight key exam topics covered Two-Minute Drills for quick review at the end of every chapter Simulated exam questions --including performance-based questions--match the format, topics, and difficulty of the real exam Covers all the exam topics, including: Networking Basics and Terminology * Security Terminology * Security Policies and Standards * Types of Attacks * System Security Threats * Mitigating Security Threats * Implementing System Security * Securing the Network Infrastructure * Wireless Networking and Security * Authentication * Access Control * Cryptography • Managing a Public Key Infrastructure * Physical Security * Risk Analysis * Disaster Recovery and Business Continuity * Computer Forensics * Security Assessments and Audits * Monitoring and Auditing Electronic content includes: Test engine that provides customized practice exams by chapter or by exam domain 1+ hour of video training from the author Lab exercise PDF with solutions NEW pre-assessment exam Glossary of key terms PDF copy of the book for studying on the go
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071841283/?ar
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  • 11
    Online Resource
    Online Resource
    The financial crisis and the free market cure : why pure capitalism is the world economy's only hope (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071806787 , 0071806784
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Capitalism ; Financial crises ; United States ; Financial services industry ; Law and legislation ; United States ; Electronic books ; Electronic books ; local
    Abstract: The #1 Wall Street Journal Bestseller "Required reading. . . . Shows how our economic crisis was a failure, not of the free market, but of government." -Charles Koch, Chairman and CEO, Koch Industries, Inc. Did Wall Street cause the mess we are in? Should Washington place stronger regulations on the entire financial industry? Can we lower unemployment rates by controlling the free market? The answer is NO. Not only is free market capitalism good for the economy, says industry expert John Allison, it is our only hope for recovery. As the nation's longest-serving CEO of a top-25 financial institution, Allison has had a unique inside view of the events leading up to the financial crisis. He has seen the direct effect of government incentives on the real estate market. He has seen how government regulations only make matters worse. And now, in this controversial wake-up call of a book, he has given us a solution. The national bestselling The Financial Crisis and the Free Market Cure reveals: Why regulation is bad for the market-and for the world What we can do to promote a healthy free market How we can help end unemployment in America The truth about TARP and the bailouts How Washington can help Wall Street build a better future for everyone With shrewd insight, alarming insider details, and practical advice for today's leaders, this electrifying analysis is nothing less than a call to arms for a nation on the brink. You'll learn how government incentives helped blow up the real estate bubble to unsustainable proportions, how financial tools such as derivatives have been wrongly blamed for the crash, and how Congress fails to understand it should not try to control the market-and then completely mismanages it when it tries. In the end, you'll understand why it's so important to put "free" back in free market. It's time for America to accept the truth: the government can't fix the economy because the government wrecked the economy. This book gives us the tools, the inspiration-and the cure.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071806787/?ar
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  • 12
    Online Resource
    Online Resource
    Taking charge with value investing : how to choose the best investments according to price, performance, and valuation to build a winning portfolio (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071804691 , 0071804692
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Investment analysis ; Portfolio management ; Investments ; Electronic books ; Electronic books ; local
    Abstract: THE ALHPA SEEKER'S GUIDE TO VALUE STOCKS When to buy them. How long to hold them. When to sell them. "This book will be welcomed by anyone looking to break free from their financial advisor and manage their own savings." -DAVID JACKSON, founder and CEO, Seeking Alpha® "The world is an uncertain place. This uncertainty impacts the financial markets as much, if not more, than any other space. But don't be afraid! Brian Nichols provides a personal, experience-based, and highly accessible framework for taking your investment portfolio into your own hands. There's nothing pretentious or complicated about Brian's approach. It's straightforward common sense on how to invest in the stock market." -ROCCO PENDOLA, Director of Social Media at TheStreet.com and cofounder of the Options Investing Newsletter "For investors who want discipline, or who want to escape the addiction of day trading, this book is for you." -GARY ANDERSON, author of Will Rogers and "Business Insider" Contributor "I am pleased and honored to publish Brian Nichols' articles on Market Playground and interview him on my radio program. With his new book, Brian brings his vast array of investing knowledge to the masses!" -DEMIAN RUSSIAN, Editor-in-Chief, Market Playground There's more to investing than "Buy low, sell high." DISCOVER THE ALPHA SECRET TO VALUE INVESTING Every financial quarter, more than 1.5 million investors turn to Brian Nichols' acclaimed "Seeking Alpha" columns for his insider tips on value investing. No matter what's going on in the market, he's got an uncanny knack for spotting the hottest stocks, the latest trends, and the greatest opportunities. Now-due to popular demand-he's distilled his best-kept secrets into one comprehensive, easy-to-use guide for "seeking alpha" and maximizing profits in any market. You'll learn how to: Take charge of your financial future Understand how hedge funds really work Determine if a company is a good investment Make smarter decisions based on value Use psychology to outthink the market Avoid the pitfalls of emotional investors Build a killer portfolio for long-term success Filled with step-by-step strategies for choosing stocks, how-to tips for maximizing investments, and first-hand stories of high risks and higher rewards, this is a must-have guide for any investor who appreciates the value of "value." You'll learn what the industry insiders really think about the recession, stock bubbles, balance sheets, cash flow, stock metrics...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071804684/?ar
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  • 13
    Online Resource
    Online Resource
    Basic electronics for tomorrow's inventors (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071794701 , 0071794700
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Electronics ; Experiments ; Electricity ; Experiments ; Electronic books ; Electronic books ; local
    Abstract: Learn about electronics with fun experiments and projects Created in partnership with Thames & Kosmos, Basic Electronics for Tomorrow's Inventors introduces you to essential electronics concepts through fun, do-it-yourself projects. You'll get tips for setting up your home workbench, safely handling materials, and creating a variety of entertaining gadgets. All of the projects and experiments use inexpensive, readily available electronic components and different types of breadboard, which creates a plug-and-play environment for you to build electronic circuits-no soldering required! Inside you'll find: Things You'll Need --lists of all the electronic components and equipment required for each experiment A Circuit Diagram --shows how each of the electronic components are connected to produce the experiment How the Circuit Works --identifies the building blocks used to make the circuit and helps you read circuit diagrams Breadboard Layout --close-up photographs that guide you in building each electronic circuit Time to Experiment --explains how to get your experiment working Step-by-step projects include: Phone experiments Make an LED light up Make an LED flash Create colors with an RGB LED Build a working telephone Dashboard experiments Create indicator lights Build a temperature sensor Make an electronic horn Set up a water sensor Security experiments Design a basic alarm circuit Make a pressure-sensitive mat Create a touch-activated alarm Build an electronic security keypad Make a reading light that switches on when it goes dark Electronic game experiments Create a random number generator Flip an electronic coin Get ready for infrared target practice Build a sound-effects generator
    Note: "A Thames & Kosmos book.". - "Do-it-yourself projects that bring science to life"--Cover. - Includes index. - Description based on online resource; title from title page (Safari, viewed February 1, 2018)
    URL: https://learning.oreilly.com/library/view/-/9780071794701/?ar
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  • 14
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    Currencies after the crash : the uncertain future of the global paper-based currency system (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071784894 , 0071784896
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Paper money ; Currency question ; International finance ; Electronic books ; Electronic books ; local
    Abstract: From the brightest minds in the field-a revealing look at how countries use their currencies to achieve prosperity . . . and the coming repercussions Bloomberg Television's Sara Eisen sheds light on the complex global financial system through this illuminating collection of essays. She hand selected the crème de la crème of authors from the world's most prestigious academic institutions and esteemed professional organizations to share--for the first time in print-- their observations and deductions on the topics that matter most to you and your future wealth, including: THE RELATIONSHIP BETWEEN CURRENCIES AND FINANCIAL CRISES THE FLAWS WITHIN THE INTERNATIONAL EXCHANGE RATE SYSTEM AND THEIR CONSEQUENCES HOW EMERGING MARKETS FIT INTO THE CURRENT AND FUTURE EXCHANGE RATE FRAMEWORK THE IMPACT EXCHANGE RATES HAVE ON FREE TRADE AND ECONOMIC GROWTH WHAT DEFINES A "SAFE HAVEN" CURRENCY AND ITS ROLE POTENTIAL SOLUTIONS TO THE CURRENT ECONOMIC PROBLEMS "Today's fiat currency system is based upon trust among market participants, politicians, and central bankers--and that trust is assembled around the reserve currency that enjoys an exorbitant privilege. The reserve status is in doubt in a post financial crisis era but alternatives are lacking. . . . This book is a great guide on how the global currency system is morphing into a potential new standard, but not without the necessary volatility." -- Ben Emons, Senior Vice President, Portfolio Manager, PIMCO
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071784887/?ar
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  • 15
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    Bring out the best in every employee : how to engage your whole team by making every leadership moment count (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071787147 , 0071787143
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Supervision of employees ; Employee motivation ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Elevate Capacity AND Drive Growth Now--Without Adding Headcount Management "As leaders, we like to think we control everything, and it's just not true--externals now drive the business. Learn to let go, learn to bring out the best in every employee!" -- Jim Farley, Group VP Global Marketing, Sales & Service, Ford Motor Company "One of the things we'll look back on 30 years from now is that this no-normal world has forced a higher quality of leadership than any other era in history. Bring Out the Best in Every Employee is the ultimate leader's handbook to that higher ground!" -- Howard Morgan, Managing Director, The Leadership Research Institute "One Fortune organization once reported that it interviewed one million people annually, that it hired 125,000 of them--and that their net productivity gain was only 15,000 employees! This paradox demonstrates the imperative of learning how to bring out the best in every employee you have." -- C.D. "Hoop" Morgan III, founder and Chairman, The Forté Institute "The productivity of our workforce has to rise with the times. This book is the leader's guide to starting that process, and to stopping the self-imposed barriers of the ego." -- Chuck Sykes, President and CEO , Sykes Enterprises " Bring Out the Best in Every Employee shows you how to expand your team's capacity--without adding a single headcount!" -- Tim Srock, VP Human Resources, McLaren Regional Medical Center Are You Capturing the Full Potential of Your Workforce? With employee dissatisfaction at an all-time high and job security more tenuous than ever, today's managers are scrambling to motivate their teams, often at great cost. If you're like most, it has been next to impossible to elevate capacity without increasing headcount--until now. Workplace performance experts Don Brown and Bill Hawkins have created a revolutionary approach to energizing your team. Now you can drive growth--by targeting and empowering the right people. Bring Out the Best in Every Employee shows you exactly how to leverage the untapped asset that's already on your payroll. The fact is, most managers devote so much time to either high-potential or high-problem employees that they neglect the critical mass at the top of the bell curve. And they can mean the difference between surviving . . . and thriving. This is an essential road map for any manager who wants to: Identify and target the "core" of his or her team Discover what the "silent majority" of the workforce actual...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071787130/?ar
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  • 16
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    CASP CompTIA advanced security practitioner certification study guide : (exam CAS-001) (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071776196 , 0071776192
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Computing Technology Industry Association ; Examinations ; Study guides ; Electronic data processing personnel ; Certification ; Computer security ; Examinations ; Study guides ; Computer networks ; Security measures ; Examinations ; Study guides ; Electronic books ; Computer network protocols ; Electronic books ; local
    Abstract: The Best Fully Integrated Study System Available for Exam CAS-001 With hundreds of practice questions and lab exercises, CASP CompTIA Advanced Security Practitioner Certification Study Guide covers what you need to know-and shows you how to prepare-for this challenging exam. McGraw-Hill is a Gold-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content. 100% complete coverage of all official objectives for the exam Exam Readiness Checklist-you're ready for the exam when all objectives on the list are checked off Inside the Exam sections highlight key exam topics covered Two-Minute Drills for quick review at the end of every chapter Simulated exam questions match the format, tone, topics, and difficulty of the multiple-choice exam questions Covers all the exam topics, including: Cryptographic tools • Computing platforms • Enterprise storage • Infrastructure • Host security controls • Application security • Security assessments • Risk implications • Risk management strategy and controls • E-discovery, data breaches, and incident response • Security and privacy policies • Industry trends • Enterprise security • People and security • Change control • Security controls for communication and collaboration • Advanced authentication tools, techniques, and concepts • Security activities across the technology life cycle Electronic content includes: Complete MasterExam practice testing engine, featuring: -One practice exam -Detailed answers with explanations -Score Report performance assessment tool One-hour segment of LearnKey video training with free online registration: -Bonus downloadable MasterExam practice test
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071776202/?ar
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  • 17
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    Everything I know about success I learned from Napoleon Hill : essential lessons for using the power of positive thinking (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071810074 , 0071810072
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Hill, Napoleon ; 1883-1970 ; Success ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: In 1937, Napoleon Hill changed the world with THINK AND GROW RICH. . . Now his legacy can be yours. In 1937, one man changed the face of entrepreneurship forever with a single book. Napoleon Hill's landmark Think and Grow Rich remains one of the biggest bestsellers of all time, with over 20 million copies in print and translated into more than 30 languages. Hill's philosophy of personal achievement, wealth, and empowerment created millionaires the world over. At the present time, the principles behind Think and Grow Rich are more vital--and relevant--than ever before. Are you ready to put the power of Napoleon Hill to work for you? In this new book, the Napoleon Hill Foundation's own executive director puts Hill's essential principles right at your fingertips. Filled with fascinating stories from Dolly Parton, Jeffrey Gitomer, Chief Poly Emenike, and Joe Dudley, Jr.--iconic figures who each applied Hill's principles to their own lives, Everything I Know About Success I Learned from Napoleon Hill lays out the tools needed to uncover the secrets of growth, creativity, power, and achievement inside all of us. It's an essential playbook for any business professional seeking the knowledge and inspiration necessary to discard fear and attain the goals of personal and professional triumph. The author also details Napoleon Hill's influence on his own success, growing up in rural Virginia and moving on to become a bank CEO at just 41 years old. Everything I Know About Success I Learned from Napoleon Hill teaches you how to: Utilize creative visualizations Formulate actionable plans Lift yourself out of the "rut of mediocrity" Incorporate discipline and practice into your game plan for success If you're ready to apply Hill's time-tested tools for success and make your dreams a reality using the original principles of personal achievement, this is the book for you. "This book is proof that dynamite comes in small packages." -- Les Brown, noted author and motivational speaker "Life lessons come in two forms: theoretical lessons and life experiences. In Everything I Know About Success I Learned from Napoleon Hill , Don has married the theoretical and the practical into one powerful tool. He weaves the timeless truths from the master, Napoleon Hill, with his own life's experience of overwhelming success." -- Jim Stovall, bestselling author of The Ultimate Gift "[Don Green] shares his brilliance and lifelong formula for success with you in Everything I Know ...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071810067/?ar
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  • 18
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    Feed the startup beast : a 7-step guide to big, hairy, outrageous sales growth (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071809061 , 0071809066
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Small business marketing ; Marketing ; Management ; Small business ; Growth ; Electronic books ; Electronic books ; local
    Abstract: The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business. "Williams and Verney have written the operating manual for driving market share and revenue in the twenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger "Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com " Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071809054/?ar
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  • 19
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    Disney U : how the Disney University develops the world's most engaged, loyal, and customer-centric employees (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071808088 , 0071808086
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Disney University ; Customer relations ; Management ; Employee motivation ; Employees ; Training of ; Success in business ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create "The Happiest Place on Earth," Van France and his team started a business revolution in 1955 that eventually became the Disney University-the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071808071/?ar
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  • 20
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    A practitioner's guide to business analytics : using data analysis tools to improve your organization's decision making and strategy (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071807609 , 0071807608
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business intelligence ; Decision making ; Strategic planning ; Electronic books ; Data mining ; Electronic books ; local
    Abstract: Gain the competitive edge with the smart use of business analytics In today's volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics-statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071807593/?ar
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  • 21
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    Becoming an effective mentoring leader : proven strategies for building excellence in your organization (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071805711 , 0071805710
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Mentoring in business ; Mentoring ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Turn mentoring into PROFITS There's no doubt that the concept of workplace mentoring is a hot-button issue facing management today. With managers under extraordinary pressure to cut costs, streamline operations, and increase productivity, the role of mentors has become more critical than ever-particularly since studies show leaders who mentor get promoted faster and earn significantly more than those who don't. But as with any growing workplace trend, questions remain about how to utilize mentoring so you get tangible and profitable results. This book, from two of the world's foremost experts on business learning and employee development, answers those questions. Becoming an Effective Mentoring Leader breaks down the essentials of mentoring, and shows you how to take advantage of this valuable new workplace dynamic. You'll learn: The smartest way to incorporate mentoring into your day-to-day leadership role The fastest way to equip, inspire, and motivate your staff The differences between mentoring, coaching, and teaching How you as a leader can rate the mentors in your office - and assess the progress of mentees Using case studies, tools, and impactful learning concepts, the authors show you how to use mentoring's "core skills" to create a winning approach tailored to your own style, be it the "reflective mentor," the "storytelling mentor," or "the example-based mentor." The book also features several appendices and FAQs, handouts, and worksheets to gauge competencies among mentors and mentees, and a blueprint with steps to set up one's own companywide program. As today's biggest industry leaders continue to recognize the profound effect mentoring has on performance and profitability, there's never been a better time to put this book's essential tools to work for you.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071805704/?ar
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  • 22
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    The product manager's survival guide : everything you need to know to succeed as a product manager (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071805476 , 0071805478
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Electronic books ; Product management ; New products ; Product differentiation ; Electronic books ; local
    Abstract: FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you'll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071805469/?ar
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  • 23
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    Hacking electronics : an illustrated DIY guide for makers and hobbyists (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802376 , 0071802371
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Electronics ; Electronics ; Amateurs' manuals ; Electronic books ; Electronic books ; local
    Abstract: Bring your electronic inventions to life! "This full-color book is impressive...there are some really fun projects!" -GeekDad, Wired.com Who needs an electrical engineering degree? This intuitive guide shows how to wire, disassemble, tweak, and re-purpose everyday devices quickly and easily. Packed with full-color illustrations, photos, and diagrams, Hacking Electronics teaches by doing--each topic features fun, easy-to-follow projects. Discover how to hack sensors, accelerometers, remote controllers, ultrasonic rangefinders, motors, stereo equipment, microphones, and FM transmitters. The final chapter contains useful information on getting the most out of cheap or free bench and software tools. Safely solder, join wires, and connect switches Identify components and read schematic diagrams Understand the how and why of electronics theory Work with transistors, LEDs, and laser diode modules Power your devices with a/c supplies, batteries, or solar panels Get up and running on Arduino boards and pre-made modules Use sensors to detect everything from noxious gas to acceleration Build and modify audio amps, microphones, and transmitters Fix gadgets and scavenge useful parts from dead equipment
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802369/?ar
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  • 24
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    Manager's guide to online marketing (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071801881 , 007180188X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: A briefcase book
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Web search engines ; Branding (Marketing) ; Electronic commerce ; Electronic books ; Marketing ; Consumer behavior ; Electronic books ; local
    Abstract: A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071801874/?ar
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  • 25
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    The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071801140 , 0071801146
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Marketing ; Technological innovations ; Electronic books ; Social media ; Electronic books ; local
    Abstract: Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible "As many marketers get attached to social media 'tools,' they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon's techniques will teach you how to 'fuse' traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue." -Carmine Gallo, author of the bestselling books The Apple Experience , The Presentation Secrets of Steve Jobs , and The Innovation Secrets of Steve Jobs "Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!" -Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business "Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D." -Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071801133/?ar
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  • 26
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    iPhone millionaire : how to create and sell cutting edge video (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071800181 , 0071800182
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als Rosenblum, Michael, - 1954- iPhone millionaire
    Keywords: Video recordings ; Production and direction ; Video recording ; Electronic books ; Digital video ; Electronic books ; local
    Abstract: POINT, SHOOT, PROFIT. Winner of a 2013 Small Business Book Award - Technology Category This step-by-step, nuts-and-bolts guide from television-media producer Michael Rosenblum shows you how to get rich quick using your iPhone or camcorder to: CREATE VIDEO CONTENT LIKE A PRO EDIT AND GET IT ONLINE FIND YOUR CLIENTS AND START CASHING IN BUILD A CAREER THAT'S TRENDING "You must read this brilliant, practical, hilarious guide to success in the Digital Age--and beyond. An indispensable classic from a classy global guru." -- Kevin Klose, Dean, Albert Merrill School of Journalism and Past President, National Public Radio "Buy this book. Listen to this guy. Make money. Ignore that advice at your peril." -- Jeff Jarvis, bestselling author of What Would Google Do? and Director, Tow-Knight Center for Entrepreneurial Journalism at CUNY "If you buy only one book this year, buy mine. But if you're going to buy a second, buy this one." -- Joan Rivers "Michael Rosenblum is the undisputed guru of short-form video. His simple approach and one-of-a-kind teaching style turn amateurs into extraordinary storytellers." -- Pat Lafferty, Chief Operating Officer, McCann Erickson Worldwide "Today, if you want to sell your house, sell your car, or get a girlfriend you need a good video. . . . This book gives you what it takes to sell the house, sell the car, get the girl, make some money, and have lots of fun along the way." -- Pat Younge, former President and General Manager, The Travel Channel
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071800174/?ar
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  • 27
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    The business style handbook : an A-to-Z guide for effective writing on the job (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071800112 , 0071800115
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: Rev. & fully updated 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Business writing ; English language ; Business English ; Business communication ; Electronic books ; Electronic books ; local
    Abstract: Revised and updated for the newest digital platforms-the classic guide to business writing style and protocols While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform. New to this edition: Updated A-to-Z section with 250 new entries Best practices for email in a world of portable devices Insights from communications executives at global companies Praise for The Business Style Handbook "This may be the handiest and clearest book of tips on basic business writing I've read in a long time." -Pam Robinson, cofounder, the American Copy Editors Society "An excellent primer on how to communicate effectively in a business setting." -Michael Barry, vice president, media relations, Insurance Information Institute "This book is especially helpful for people when English is their second language. I recommend it to all my business classes." -Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University "You never want poor writing to get in the way of what you're saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you." -Bart Mosley, principal and chief investment officer, Alprion Capital Management LP
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071800105/?ar
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  • 28
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    Outsource smart : be your own boss-- without letting your business be the boss of you (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799805 , 007179980X
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Contracting out ; Electronic books ; Electronic books ; local
    Abstract: The New York Times and Los Angeles Times Bestseller Be your own boss, do what you love, and live the entrepreneurial dream by putting your business on autopilot! Filled with expert advice and practical tools, Outsource Smart reveals a proven system for developing and sharpening the productivity and problem-solving skills most essential to success. Learn how to hire, train, and manage a virtual assistant and successfully outsource all the critical tasks of running your own business. " Outsource Smart is a must-read for someone wanting to live the laptop lifestyle." -- Mike Filsaime, Internet marketing expert "This book gives you great ideas and strategies to save time and money and serve your customers better than you could trying to do it all by yourself." -- Brian Tracy, coauthor of Now, Build a Great Business "This book is fantastic. It is a must-read for anyone who wants to conquer the world of business today. The lesson here is that you cannot do it on your own. Daven shows the small-business person how to compete with the big boys and win." -- Les Brown, motivational speaker and author of Live Your Dreams If you are interested in working smart, achieving more, and joining the growing ranks of successful 'Laptop Entrepreneurs,' make sure you read Daven Michaels's outstanding book." -- Mark Anastasi, New York Times bestselling author of The Laptop Millionaire
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799799/?ar
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  • 29
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    Manager's guide to employee engagement (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799515 , 0071799516
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: A briefcase book
    Parallel Title: Erscheint auch als
    Keywords: Employee motivation ; Electronic books ; Electronic books ; local
    Abstract: USE THE POWER OF EMPLOYEE ENGAGEMENT TO IGNITE PASSION, PURPOSE, AND PRODUCTIVITY IN EVERY MEMBER OF YOUR STAFF Successful managers understand that their job is to help employees do their best work, not simply give orders. The Manager's Guide to Employee Engagement shows leaders at all levels how to build relationships that support collaboration and drive meaningful performance improvement. Learn how to: Foster loyalty, trust, and commitment in all your employees Create a culture of positive thinking Empower employees to act as internal entrepreneurs Align employee and organizational values and goals Become "the best boss ever"--without losing sight of business goals Learn how to make your employees engaged and successful--and facilitate your own success at the same time. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and strategies for engaging employees Tips for executing the tactics in the book Practical advice for minimizing the possibility of error Warning signs for when things are about to go wrong Examples of successful engagement tactics Specific planning procedures, tactics, and hands-on techniques
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799508/?ar
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  • 30
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    Oracle business intelligence 11g developer's guide (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071798754 , 0071798757
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business intelligence ; Computer programs ; Business intelligence ; Data processing ; Electronic books ; Oracle (Computer file) ; Relational databases ; Database management ; Electronic books ; local
    Abstract: Master Oracle Business Intelligence 11 g Reports and Dashboards Deliver meaningful business information to users anytime, anywhere, on any device, using Oracle Business Intelligence 11g. Written by Oracle ACE Director Mark Rittman, Oracle Business Intelligence 11g Developers Guide fully covers the latest BI report design and distribution techniques. Find out how to execute effective queries, build accurate models, use scorecards and KPIs, create dynamic reports, set up dashboards, and publish to smartphones and wireless devices. This Oracle Press guide contains comprehensive details on Oracle Exalytics In-Memory Machine, the best-in-class, preintegrated BI platform. Install or upgrade to Oracle Business Intelligence 11g Develop and manage custom Oracle Business Intelligence repositories Access relational, file, and multidimensional data sources Design print-quality reports with Oracle Business Intelligence Publisher Create web-enabled analyses, dashboards, and visualizations Integrate with other applications using Oracle Business Intelligence 11g Action Framework Employ authentication, authorization, and row-level security Configure and deploy Oracle Exalytics In-Memory Machine
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071798747/?ar
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  • 31
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    The entrepreneurial instinct : how everyone has the innate ability to start a successful small business (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071797436 , 0071797432
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Small business ; Electronic books ; Electronic books ; local
    Abstract: Unlock your innate entrepreneurial talents, take rewarding risks, and launch and run a successful business The Entrepreneurial Instinct explains that entrepreneurial success is not the result of education, IQ, access to capital, or even an earth-shattering business plan. Instead, it comes from the instincts that enable entrepreneurs to take risks for gain and utilize adaptable action-oriented business planning. The Entrepreneurial Instinct shows you how to tap into your innate abilities to become a financially successful entrepreneur. Monica Mehta is a Managing Principal at Seventh Capital, a New York-based investment firm where she is actively involved with the day-to-day operations of portfolio companies.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071797429/?ar
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  • 32
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    Mike Meyers' Certification passport CompTIA A+ certification (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071795630 , 0071795634
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 5th ed.
    Keywords: Computing Technology Industry Association ; Examinations ; Study guides ; Computer technicians ; Certification ; Study guides ; Electronic data processing personnel ; Certification ; Study guides ; Microcomputers ; Maintenance and repair ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: From the #1 Name in Professional Certification Get on the fast track to becoming CompTIA A+ certified with this affordable, portable study tool. Inside, certification training expert Mike Meyers guides you on your career path, providing expert tips and sound advice along the way. With an intensive focus only on what you need to know to pass CompTIA A+ Exams 220-801 & 220-802, this certification passport is your ticket to success on exam day. Featuring: Itineraries-List of official exam objectives covered ETAs-Amount of time needed to complete each lesson Travel Advisories-Expert advice on critical topics Local Lingo-Concise definitions of key terms and concepts Travel Assistance-Recommended resources for more information Exam Tips-Common exam pitfalls and solutions Checkpoints-End-of-chapter questions, answers, and explanations Career Flight Path-Career options mapped out to maximize the return from your IT journey Electronic content includes: Practice exams for 220-801 & 220-802 More than one hour of video training featuring Mike Meyers Mike's favorite PC tools and utilities CompTIA A+ Glossary
    Note: "(Exams 220-801 & 220-802).". - Includes index. - Description based on online resource; title from PDF title page (Safari, viewed Jan. 21, 2013)
    URL: https://learning.oreilly.com/library/view/-/9780071795678/?ar
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  • 33
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    CompTIA A+ certification practice exams : (exams 220-801 & 220-802) (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071792295 , 0071792295
    Language: English
    Pages: 1 online resource (1 v.)
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Computing Technology Industry Association ; Examinations ; Study guides ; Computer technicians ; Certification ; Electronic data processing personnel ; Certification ; Computers ; Maintenance and repair ; Examinations ; Study guides ; Microcomputers ; Maintenance and repair ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: Don't Let the Real Test Be Your First Test! CompTIA A+ Certification Practice Exams , Second Edition (Exams 220-801 & 220-802) is filled with more than 1000 realistic practice questions to prepare you for these challenging exams. To help you understand the material, in-depth explanations of both the correct and incorrect answers are included for every question. This practical guide covers all official objectives for Exams 220-801 and 220-802 and is the perfect companion to CompTIA A+ Certification Study Guide, Eighth Edition. McGraw-Hill is a Gold-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content. Covers all exam topics, including: Operational Procedures * Operating System Fundamentals * Motherboards and Processors * Storage, Memory, and Adapters * Power Supplies, Display Devices, and Peripherals * Installing and Upgrading PC Components * Installing and Configuring Laptops * Client-Side Virtualization * Upgrading, Installing, and Configuring Windows * Disk and File Management * Troubleshooting, Repair, and Maintenance of PCs * Troubleshooting and Preventive Maintenance for Laptops * Troubleshooting and Preventive Maintenance for Windows * Network Basics * Installing a Small Office/Home Office (SOHO) Network * Troubleshooting Networks * Computer Security Fundamentals * Implementing Digital Security * Configuring and Troubleshooting Windows Clients * Supporting Mobile Devices * Using and Supporting Printers Electronic content includes: Complete MasterExam practice testing engine, featuring Two practice exams Detailed answers with explanations Score Report performance assessment tool With free online registration : Bonus--two downloadable MasterExam practice tests
    Note: Includes index. - Description based on online resource; title from PDF title page (Safari, viewed Jan. 16, 2013)
    URL: https://learning.oreilly.com/library/view/-/9780071792301/?ar
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  • 34
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    Winning the battle for sales : lessons on closing every deal from the world's greatest military victories (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071792004 , 0071792007
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Sales management ; Battles ; Case studies ; Strategy ; Case studies ; Electronic books ; Career development ; Electronic books ; local
    Abstract: FROM THE CREATORS OF SPIN SELLING-TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There's no doubt salespeople will profit from the book's focus on besting one's opponent in a battleground much changed by the information explosion of the Internet." -- William Dermody, World/Military Affairs Editor, USA Today "An innovative and very insightful perspective on what it really takes to win." -- Dave Stein, CEO and founder, ES Research Group, Inc. "Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic "A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar." -- Brigadier General Julie A. Bentz, PhDTM
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791991/?ar
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  • 35
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    The essential Deming : leadership principles from the father of total quality management (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790215 , 0071790217
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Total quality management ; Industrial management ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: The name W. Edwards Deming is synonymous with the most insightful views, ideas, and commentary on management and quality control. Referred to as "the high prophet of quality" by the New York Times , Deming was instrumental in the spectacular rise of Japanese industry after World War II and influenced many of the world's most innovative managers in the ensuing decades. His original ideas led directly to the creation of relationships with suppliers and a plethora of quality initiatives. Now, with The Essential Deming , Fordham University professor and Deming expert Joyce Orsini draws on a wealth of previously unavailable material to present the legendary thinker's most important management principles in one indispensable volume. The book is filled with articles, papers, lectures, and notes touching on a wide range of topics, but which focus on Deming's overriding message: quality and operations are all about systems, not individual performance; the system has to be designed so that the worker can perform well. The Essential Deming reveals Deming's unique insight about: How poor management infects an entire organization The critical importance of management on producing quality products and services Improving management in any company The effective management of people--the manager's single most important task How to educate workers into critical thinkers Ways to preserve statistical integrity while dealing with real-world problems Fully authorized by the Deming estate and published in cooperation with The W. Edwards Deming Institute, The Essential Deming is the first book to distill Deming's life's worth of thinking and writing into a single source. Orsini provides expert commentary throughout, delivering a powerful, practical guide to superior management. With The Essential Deming, you have the rationale, insight, and best practices you need to transform your organization. "To move from the wilderness of news into the paths of history, we must distinguish true turning points from mistaken ones. W. Edwards Deming has seen the future and it works. He is a turning point of business history made flesh." -- U.S. NEWS & WORLD REPORT "I engaged Dr. Deming to assist Ford in planning, developing, and implementing the plans to accomplish major improvement in the way people worked together and in the quality of our products. . . . Ford achieved major success in this effort, and I consider Ed Deming to have been a key element in our progress." -- DONALD E....
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071790222/?ar
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  • 36
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    Patents and strategic inventing : the corporate inventor's guide to creating sustainable competitive advantage (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071783873 , 0071783873
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Inventions ; United States ; Patents ; United States ; Electronic books ; Electronic books ; local
    Abstract: A true original -the first practical guide to patents written specifically for corporate scientists, engineers, and product developers Patents and Strategic Inventing spells out exactly what a typical corporate inventor needs to know about patents and patent strategy, as well as how these topics can be used to guide the creation of new products. It explains in clear, easy-to-understand language how to secure patents that deliver the most possible value to the organization and build legal protections into properties from the outset. Nicholas Nissing was an inventor at Procter & Gamble, founded the consulting firm Luminosity LLC, which focused on new product development and patent strategy for large corporations, and is currently the Biotech Competitive Strategy Lead at the Monsanto Company and an adjunct professor at Washington University.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071783866/?ar
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  • 37
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    Taking smart risks : how sharp leaders win when stakes are high (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778206 , 0071778209
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Risk management ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: In today's market, playing it safe is not an option Lead your company to sustainable success by taking the RIGHT RISKS The business world is in flux, and you have to think and act quickly in order to stay competitive. But the last thing you want to do is make reckless business decisions. You have to find the middle ground. You have to take SMART RISKS. In this groundbreaking book, leadership expert Doug Sundheim explains how to find that precise point between comfort and danger for generating the sustained ability to work at the highest level of performance. Taking Smart Risks reveals the secrets to discovering, planning for, and acting upon the kind of risks that will move your company forward and ahead of the competition. Learn how to: Find Something Worth Fighting For- What do you care enough about to risk time, energy, and money to try to make happen? Determining this is half the battle. See the Future Now- Clarify your big idea in terms of real objectives, plans, and intended results. Act Fast, Learn Fast- Make your move quickly, but be sure you don't squander valuable resources in the process. Communicate Powerfully- Assume communication will break down at points, plan accordingly-and don't shy away from the tough conversations. Create a Smart Risk Culture- Build teams that share the same mindsets and values about expected smart risk behavior. Applying Sundheim's advice will help you let go of old assumptions, explore new possibilities, move your organization out of its comfort zone, and experience long-term success. When you take smart risks, you will create. You will innovate. You will grow. And you will WIN. "From Sherwin Williams to Moo.com, Doug Sundheim is onto something here: your work is worth fighting for. A worthy read for everyone in your organization." -Seth Godin, Author, The Icarus Deception "The risk-taking concepts in this book lie at the heart of effective leadership. Using case studies and stories from executives who have 'been there, done that,' Doug Sundheim teaches us that sometimes the most dangerous thing to do-in business and life-is to play it safe." -Marshall Goldsmith, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There "Sundheim delivers a message that every business needs to hear right now: excessive risk will kill you, but so will complacency. . . . If you're charged with driving growth in your organization, buy this book-but more importantly, use it." -Jed...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071778190/?ar
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  • 38
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    Arduino robot bonanza (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071782784 , 0071782788
    Language: English
    Pages: 1 online resource (xiv 400 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Robots ; Control systems ; Arduino (Programmable controller) ; Electronic books ; Electronic books ; local
    Abstract: Create high-tech walking, talking, and thinking robots "McComb hasn't missed a beat. It's an absolute winner!" -GeekDad, Wired.com Breathe life into the robots of your dreams-without advanced electronics or programming skills. Arduino Robot Bonanza shows you how to build autonomous robots using ordinary tools and common parts. Learn how to wire things up, program your robot's brain, and add your own unique flair. This easy-to-follow, fully illustrated guide starts with the Teachbot and moves to more complex projects, including the musical TuneBot, the remote-controlled TeleBot, a slithering snakelike 'bot, and a robotic arm with 16 inches of reach! Get started on the Arduino board and software Build a microcontroller-based brain Hook up high-tech sensors and controllers Write and debug powerful Arduino apps Navigate by walking, rolling, or slithering Program your 'bot to react and explore on its own Add remote control and wireless video Generate sound effects and synthesized speech Develop functional robot arms and grippers Extend plans and add exciting features
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071782777/?ar
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  • 39
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    Crucial accountability : tools for resolving violated expectations, broken commitments, and bad behavior (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071830591 , 0071830596
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Interpersonal confrontation ; Interpersonal communication ; Interpersonal relations ; Communication in management ; Communication in organizations ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Hold anyone accountable. Master performance discussions. Get RESULTS. Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently. PRAISE FOR CRUCIAL ACCOUNTABILITY : "Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager "The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada "Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O'Brien, CNN news anchor and producer "This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft
    Note: First ed. published as: Crucial confrontations. McGraw-Hill, 2005. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071829311/?ar
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  • 40
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    The big book of team coaching games : quick, effective activities to energize, motivate, and guide your team to success (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071813013 , 0071813012
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employees ; Training of ; Teams in the workplace ; Management games ; Electronic books ; Electronic books ; local
    Abstract: The fun and effective way to BOOST ENGAGEMENT and PRODUCTIVITY Teams that enjoy working together operate on a whole different energy level than teams that don't. They break down silos. They build stronger relationships. They retain what they have learned. And THEY DRIVE RESULTS. The Big Book of Team Coaching Games provides the structure and games you need to build and manage powerful teams. Packed with dozens of physical and verbal activities, it leads you step-by-step through the process of teaching team members how to identify their values, leverage their strengths, and reach their goals--and have fun while they're doing it! Nothing can stop the momentum of a team that wants to get things done. The Big Book of Team Coaching Games is the ideal playbook for making sure your teams contribute more than their share to the bottom line.
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071813006/?ar
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  • 41
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    Wholesale 101 : a guide to product sourcing for entrepreneurs and small business owners (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071811378 , 0071811370
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Wholesale trade ; Purchasing ; Electronic books ; Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: Learn the Secrets to Succeeding in Global Trade Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms-B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy. Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled guide reveals inside information of an industry full of secrets. "If you are looking for a one-stop shop that turns the complicated world of sourcing product into a road map for success, then I encourage you to buy this book." -- TOM MCELROY, VP, Marketing and e-Commerce, Genco Marketplace and NoBetterDeal.com "Provides lots of concrete advice on how to profit from this new age of wholesaling." -- DON DAVIS, Editor in Chief, Internet Retailer "For any entrepreneur looking to start a business or expand their business, Wholesale 101 is a must read." -- MARC JOSEPH, CEO and President, DollarDays International, and author of The Secrets of Retailing: Or, How to Beat Wal-Mart "One of the most informative and useful books on Wholesale Sourcing I have laid eyes on in the past ten years." -- SKIP MCGRATH, Publisher, Online Seller's Resource "Very smart with a unique perspective on a variety of things important to our business, including global trade, international protocol, leveraging the Internet, and driving value for trade show participants." -- CHRISTOPHER MCCABE, Senior Vice President, Nielsen Expositions "A must-have addition to any wholesalers library." -- CYRILL ELTSCHINGER, Strategic Advisor and author of Source Code China
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071811361/?ar
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  • 42
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    The CustomerCentric selling : field guide to prospecting and business development (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790949 , 0071790942
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.85
    Keywords: Selling ; Sales management ; Marketing ; Marketing ; Electronic books ; local ; Selling ; Sales management ; Marketing ; Electronic books ; marketing ; Marketing ; Ventes ; Gestion ; Selling ; Commerce ; Business & Economics ; Marketing & Sales ; Vente
    Abstract: The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business? If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric. This revolutionary new guide will show you how. The CustomerCentric Selling Field Guide to Prospecting and Business Development gives you the tools and methods necessary to refocus your energy from blindly delivering sales pitches to developing lasting relationships with profitable clients. This clear, concise, and proven-effective field guide covers: The six steps to prospecting success Calculating pipeline strength and requirements Successfully engaging decision makers at the "point of need" Ways to develop and deliver a sales-ready message How to leverage relationships through social networking The CustomerCentric Selling Field Guide to Prospecting and Business Development provides the tools you need to improve prospecting and business development effectiveness. Most important, it helps you increase productivity, win more business, and develop lasting relationships with your ideal customers.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: lizenzpflichtig
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    Taking your team to the top : how to build and manage great teams like the pros (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071805452 , 0071805451
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Teams in the workplace ; Management ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: LEARN HOW TO SPOT TALENT, BUILD A GREAT TEAM, AND WIN IN BUSINESS! Ted Sundquist was educated at the U.S. Air Force Academy. He played and coached football for the Academy, served as a flight commander in Germany, and went on to become General Manager of the Denver Broncos. In other words, Sundquist has spent his entire adult life building powerful, effective teams that get things done. In Taking Your Team to the Top , Sundquist gives you the knowledge, skills, and motivation to replicate his remarkable success. Whether you run a global corporation or small business, you'll learn how to accurately evaluate new hires from enormous talent pools, quickly implement them into your organization's existing team culture, and create a dedicated mission statement to maximize team success. In this groundbreaking guide, Sundquist combines the sum total of his vast and diverse leadership experience with lessons and insights from some of today's top leadership experts, including: DANA PERINO, White House Press Secretary for President George W. Bush DR. TOM OSBORNE, Head Coach of the University of Nebraska football team and U.S. Congressman DR. HARVEY SCHILLER, Commissioner of the SEC and Secretary General of the U.S. Olympic Committee ED ROSKI, one of the Forbes 200 richest people in America JEFF PASH, Executive VP and General Counsel of the NFL CHAD HENNINGS, three-time Super Bowl Champion and defensive tackle for the Dallas Cowboys You can have the best business strategy available. But without the best and brightest people collaborating in a healthy way to execute that strategy, it's only worth the paper it's printed on. Taking Your Team to the Top offers the fundamentals you need to unlock individuals' abilities and talents while adding to team synergy to accomplish any business objective, in any business--large or small. PRAISE FOR TAKING YOUR TEAM TO THE TOP : "Ted Sundquist outlines in detail how to organize and lead a corporation to real success. He provides a plan to reach this success while always emphasizing the importance of personal involvement, compassion, and caring for your people (employees). I highly recommend Taking Your Team to the Top for all CEOs of every level." -- Lt. General Winfield W. Scott, Jr., United States Air Force "Having had the opportunity to play under Ted's leadership on the Denver Broncos, I came to highly respect him not only as a person but for his managerial skills that lead us to two Super Bowl championships.... If y...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071805445/?ar
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    Mac, OS X Mountain Lion (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071804417 , 0071804412
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: How to do everything
    Parallel Title: Erscheint auch als
    Keywords: Mac OS ; Operating systems (Computers) ; Macintosh (Computer) ; Electronic books ; Electronic books ; local
    Abstract: Unleash the power of OS X Mountain Lion! Maximize the amazing features packed into the latest release of Apple's cutting-edge desktop operating system. With coverage of the iMac, MacBook, MacBook Air, and Mac mini, How to Do Everything: Mac OS X Mountain Lion shows you how to set up and customize your machine for peak performance. Find out what's new, such as Messages, the Notification Center, Reminders, and more. Networking, hardware, security, and troubleshooting are fully explained in this hands-on guide. Manage system preferences Interact with your Mac using Multi-Touch gestures Launch apps and utilities from Launchpad Manipulate open items with Mission Control Connect to the Internet and surf with Safari Video chat with FaceTime Download content from the App Store Stay in touch, on schedule, and organized with Mail, Contacts, Calendar, Messages, Notes, and Reminders Use iWork for word processing, spreadsheets, and presentations Enjoy multimedia with QuickTime, iPhoto, iTunes, and iMovie Use iCloud to sync data with your iPod, iPad, and iPhone Set up a wired or wireless network Connect external devices via USB and FireWire Troubleshoot, tune, and back up your Mac
    Note: "Covers the iMac, MacBook, MacBook Air, and Mac mini"--Cover. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071804400/?ar
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    Nine minutes on Monday : the quick and easy way to go from manager to leader (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071801997 , 0071801995
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Employee motivation ; Management ; Electronic books ; Electronic books ; local
    Abstract: The Globe & Mail 's #1 Business Book of the Year! "ALL IN, ALL THE TIME" Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy. It's about leadership that doesn't engage employees. In Nine Minutes on Monday , leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers--your staff, your organization and, in the end, you. Whether you lead a small team or an entire organization, you'll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find: The "9 Minute" template for maintaining focus on your leadership priorities--no matter how busy you are Three key questions that will help you connect purpose to paycheck for your staff A four-step formula for addressing subpar performance and driving complacency from the workplace A simple coaching model for fast-track staff development Four reward/recognition tools that will leave your employees feeling valued and motivated The one simple activity that will forge deep bonds of trust between you and your employees Three key ingredients that will immediately increase the motivation level of any employee Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired, and equipped to bring their best to work each and every day. Quick and simple leadership lessons for boosting performance, morale, and engagement "James Robbins is a terrifi c observer, thinker, and storyteller. He also has marvelous insights about how leaders can help employees become more connected to their work setting. He weaves together personal stories with thoughtful leadership insights...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071801980/?ar
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  • 46
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    The perfect corporate board : a handbook for mastering the unique challenges of small-cap companies (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799553 , 0071799559
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Small business ; Finance ; Small business ; Management ; Boards of directors ; Small capitalization stocks ; Electronic books ; Business management ; Electronic books ; local
    Abstract: The first corporate governance book of its kind-written specifically for board members of smaller companies The Perfect Corporate Board covers the critical issues board members of smaller companies routinely face, helping them make better decisions for organizational success. It provides objective, practical advice on such critical issues as analyzing prospective financing, equity research, stock buy-backs, short selling, investment banking, and purchasing legal services. Adam Epstein is a corporate director and capital markets expert with extensive legal and operating experience. He is a member of the National Association of Corporate Directors, and speaks and writes regularly in national forums with respect to corporate governance.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799546/?ar
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  • 47
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    Self-leadership : how to become a more successful, efficient, and effective leader from the inside out (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799102 , 0071799109
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Psychological aspects ; Self-perception ; Self-esteem ; Electronic books ; Electronic books ; local
    Abstract: Lead yourself to success-and others are sure to follow "For leaders looking for a plan of 'Why, What, and How' to become a better leader, the answer is between the covers of this book." -Chester Elton, New York Times bestselling author of The Carrot Principle , The Orange Revolution , and All In "Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All the concepts and tools are right here." -Ryan M. Niemiec, Psy.D., Psychologist and Education Director, VIA Institute on Character "Self-reliance, courage, confidence, emotional self-awareness, and perseverance encompassed into one leadership concept." -Garee W. Earnest, Ph.D., Professor, The Ohio State University "Bryant and Kazan's groundbreaking work challenges us to take the first small steps of what will be for many a lifelong journey of self-discovery from the inside out." -R. Dale Safrit, Ed.D., Professor, North Carolina State University "Andrew and Ana's . . . research, insights, and experience provide a practical tool-kit on how you can choose to live your life and your work and influence others to do the same." -Philip Beck, Chairman, Dubeta "It is generally accepted in the business literature that the heart of leadership is leading self. I believe that leading self is also the path to being a 'responsible' leader. The important contribution made by Self Leadership is that it tells you what to do if you want to get better at leading self. Read this book if you desire to be more effective as a leader and remember, "You don't have to be bad at leadership to get better." - Stephen C. Lundin Ph.D., author of the bestseller, Fish!
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799096/?ar
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  • 48
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    Joe Girard's 13 essential rules of selling : how to be a top achiever and lead a great life (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799065 , 0071799060
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Electronic books ; Electronic books ; local
    Abstract: The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD-- The 13 Essential Rules of Selling --provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. WHY JOE GIRARD IS #1 . . . JUST A FEW RAVES: "Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!" -- Harvard Business School "It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car "[Girard is] the consummate salesman!" -- Forbes "Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799058/?ar
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  • 49
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    The laws of subtraction : six simple rules for winning in the age of excess everything (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071795623 , 0071795626
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Success in business ; Simplicity ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Winner of a 2013 Small Business Book Award for Economics The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it. Enter The Laws of Subtraction . Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens. The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives. On Law #1: What Isn't There Can Often Trump What Is "When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through." -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen On Law #2: The Simplest Rules Create the Most Effective Experience "Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive." -- BRAD SMITH, CEO, Intuit On Law #3: Limiting Information Engages the Imagination "Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience On Law #4: Creativity Thrives Under Intelligent Constraints "Here's the key to th...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071795616/?ar
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  • 50
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    Leadership pure and simple : how transformative leaders create winning organizations (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791830 , 0071791833
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Management ; Electronic books ; Electronic books ; local
    Abstract: Seize control of your company's future--even in times of business disruption and market turmoil From expanding global markets to an intensifying "war" for human resources, disruptive shifts are now a fact of business life. The ability to anticipate and adapt to such changes is what will separate the winners from the losers in the very near future. Creating the organizational agility necessary to compete in this new environment doesn't begin with the brute force of spending huge sums of money. Nor will a "bulletproof" business strategy or a culture of innovation magically transpire without the right foundations in place. You have to begin where all business success starts--with Leadership Pure and Simple . Leadership Pure and Simple gives you the tools to turn today's toughest business challenges into transformative opportunities for profitability and growth. By approaching leadership in a number of ways--including as a strategist, an innovator, a decision maker, a critical thinker, and a process manager--you can lead your company to profitability and growth no matter what the global economy throws your way. Leadership Pure and Simple addresses the broadest and most important changes occurring in society today to help you: Develop strategies built around a central core that are refl ective of local strategic variables Inspire greater degrees of innovation Eschew a defensive "batten down the hatches" approach and look ahead to exploit new opportunities when economic conditions improve Develop a business model for attracting and retaining the best people to meet your goals Foresee how everything from climate change to the expanding gap between rich and poor will affect your particular industry The fallout from our rapidly changing global economy hasn't occurred in force yet. But it's coming. Read Leadership Pure and Simple and learn how to adapt your company to the upheaval going on around it and lead it to ultimate success. Praise for Leadership Pure and Simple "[DPI's] process has been a key catalyst of our growth." -- THOMAS CHUA, chairman, Teckwah Industrial Corporation "The DPI process requires the organization and all its key managers to quite extensively draw on their collective knowledge and experience to formulate answers to the challenging questions framed. We found it easier to do [innovate and change the game] based on the methodology, because the leadership itself had crafted the new strategy and the new business concept." -- CHONG S...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791823/?ar
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    The crowdfunding revolution : how to raise venture capital using social media (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790468 , 0071790462
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Finance ; Venture capital ; Social media ; Economic aspects ; Online social networks ; Electronic books ; Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS "The declaration of independence for our industry!" -MAT DELLORSO, WealthForge Inc. " The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who's planning to be." - CROWDFUND NEWS "Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!" -GIJSBERT KOREN, Smarter Money "We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read." -BRIAN MEECE, RocketHub "Read this book if you want to catch the next wave!" -FRED BRYANT, WealthForge Inc . "A must-read for anyone interested in the early stage funding process." -MANDAR KULKARNI, pluggd.in " The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs." -BUSINESS2COMMUNITY " The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs." -SMALL BUSINESS TRENDS YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . . Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority. All this has changed. Now, the power of the Internet-particularly social media-enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in-and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing. This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation-and describes how crowdfunding can be used to tap into a "collective intelligence" for far superior results. Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections: THE ROAD HERE: A thorough overview of what crowdfunding is-and how and why this radical new approach is replacing traditional means of venture financing THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mini...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071790451/?ar
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    OCA Java SE 7 programmer I study guide (exam 1Z0-803) (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071789448 , 0071789448
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Java (Computer program language) ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: A Proven Study System for Oracle Certified Associate Exam 1Z0-803 Prepare for the Oracle Certified Associate Java SE 7 Programmer I exam with help from this exclusive Oracle Press guide. In each chapter, you'll find challenging exercises, practice questions, a two-minute drill, and a chapter summary to highlight what you've learned. This authoritative guide will help you pass the test and will also serve as your essential on-the-job reference. Get complete coverage of all OCA objectives for exam 1Z0-803, including: Packaging, compiling, and interpreting Java code Programming with Java statements Programming with Java operators and strings Working with basic classes and variables Understanding variable scope and class construction Programming with arrays Understanding class inheritance Understanding polymorphism and casts Handling exceptions Working with classes and their relationships Electronic content includes: One full practice exam Detailed answers and explanations Score report performance assessment tool Free with online registration: Bonus exam
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071789424/?ar
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  • 53
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    Hacking exposed : mobile security secrets & solutions (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071817028 , 0071817026
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Mobile computing ; Security measures ; Mobile communication systems ; Security measures ; Computer hackers ; Computer crimes ; Prevention ; Electronic books ; Computer networks ; Security measures ; Computer security ; Management ; Information technology ; Security measures ; Data protection ; Electronic books ; local
    Abstract: Proven security tactics for today's mobile apps, devices, and networks "A great overview of the new threats created by mobile devices. ...The authors have heaps of experience in the topics and bring that to every chapter." -- Slashdot Hacking Exposed Mobile continues in the great tradition of the Hacking Exposed series, arming business leaders and technology practitioners with an in-depth understanding of the latest attacks and countermeasures--so they can leverage the power of mobile platforms while ensuring that security risks are contained." -- Jamil Farshchi, Senior Business Leader of Strategic Planning and Initiatives, VISA Identify and evade key threats across the expanding mobile risk landscape. Hacking Exposed Mobile: Security Secrets & Solutions covers the wide range of attacks to your mobile deployment alongside ready-to-use countermeasures. Find out how attackers compromise networks and devices, attack mobile services, and subvert mobile apps. Learn how to encrypt mobile data, fortify mobile platforms, and eradicate malware. This cutting-edge guide reveals secure mobile development guidelines, how to leverage mobile OS features and MDM to isolate apps and data, and the techniques the pros use to secure mobile payment systems. Tour the mobile risk ecosystem with expert guides to both attack and defense Learn how cellular network attacks compromise devices over-the-air See the latest Android and iOS attacks in action, and learn how to stop them Delve into mobile malware at the code level to understand how to write resilient apps Defend against server-side mobile attacks, including SQL and XML injection Discover mobile web attacks, including abuse of custom URI schemes and JavaScript bridges Develop stronger mobile authentication routines using OAuth and SAML Get comprehensive mobile app development security guidance covering everything from threat modeling to iOS- and Android-specific tips Get started quickly using our mobile pen testing and consumer security checklists
    Note: Includes index. - Description based on print version resource
    URL: https://learning.oreilly.com/library/view/-/9780071817011/?ar
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    The customer service solution : managing emotions, trust, and control to win your customer's business (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071809993 , 0071809996
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Customer relations ; Customer services ; Service industries ; Management ; Electronic books ; Business management ; Electronic books ; local
    Abstract: Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what's driving your customer's behavior? NOW YOU CAN! The Customer Service Solution explains how consumers perceive services and shows you how to enhance the customer experience--every time. In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty. What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactly why customers respond and behave the way they do. With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales. The Customer Service Solution illustrates why even companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions. This book will show you how to: Shape and manage customer perceptions Understand implicit versus explicit outcomes Develop the roles of control and choice among buyers Design emotionally intelligent processes Build trust among customers Whatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience. PRAISE FOR THE CUSTOMER SERVICE SOLUTION: "Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide to help us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic "Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future ...
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    URL: https://learning.oreilly.com/library/view/-/9780071809931/?ar
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    Healthcare information technology exam guide for CompTIA Healthcare IT Technician and HIT Pro certifications (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802796 , 0071802797
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Health services administration ; Information technology ; Examinations ; Study guides ; Medical informatics ; Examinations ; Study guides ; Electronic data processing personnel ; Certification ; Study guides ; Computer technicians ; Certification ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: The Complete Healthcare Information Technology Reference and Exam Guide Gain the skills and knowledge required to implement and support healthcare IT (HIT) systems in various clinical and healthcare business settings. Healthcare Information Technology Exam Guide for CompTIA Healthcare IT Technician and HIT Pro Certifications prepares IT professionals to transition into HIT with coverage of topics ranging from health data standards to project management. This valuable resource also serves as a study tool for the CompTIA Healthcare IT Technician exam (Exam HIT-001) and for any of the six Healthcare Information Technology Professional (HIT Pro) exams offered by the Office of the National Coordinator for Health Information Technology. You'll get complete coverage of all official objectives for these challenging exams. Chapter summaries highlight what you've learned and chapter review questions test your knowledge of specific topics. Coverage includes: Healthcare Organizational Behavior Healthcare Regulatory Requirements Healthcare Business Operations Healthcare IT Security, Privacy, and Confidentiality Healthcare IT Operations Electronic content includes: Complete MasterExam practice testing engine, featuring seven practice exams , one for each exam: CompTIA Healthcare IT Technician HIT Pro Clinician/Practitioner Consultant HIT Pro Implementation Manager HIT Pro Implementation Support Specialist HIT Pro Practice Workflow & Information Management Redesign Specialist HIT Pro Technical/Software Support Staff HIT Pro Trainer Plus: Detailed answers with explanations Score Report performance assessment tool
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802802/?ar
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    The warrior's character : leadership wisdom from West Point's cadet prayer (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802628 , 0071802622
    Language: English
    Pages: 1 online resource ( 1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: United States Military Academy ; Leadership ; Electronic books ; Electronic books ; local
    Abstract: Lead your people to excellence using the time-honored values of one of America's most successful institutions As one of America's most honored institutions, West Point has produced some of the greatest leaders in the history of the nation--and the world. For almost a century, West Point's men and women have been both informed and inspired by the "Cadet Prayer"--a simple but profound set of moral precepts for those who aspire to realize in their lives and work as leaders the ideals and principles of West Point. Imagine if business had a similar compass for leadership . . . Using the "Cadet Prayer" and the Academy's developmental model as a foundation, U.S. Army veteran and West Point professor Don M. Snider and his colleagues lay the groundwork for achieving leadership success in any business. Snider's assertion is this: In leadership, moral character comes first. Without it, skills, competence, and even vision are useless. Here are just a few of the leadership axioms from the "Cadet Prayer": Strengthen and increase our admiration for honest dealing and clean thinking Make us to choose the harder right instead of the easier wrong Endow us with courage that is born of loyalty to all that is noble and worthy Guard us against flippancy and irreverence in the sacred things of life Grant us new ties of friendship and new opportunities of service Honesty. Transparency. Loyalty. Service. These aren't "soft" traits. The're the nuts and bolts of quality leadership. They're the hallmark of authentic leadership for the sake of it. And they are the rock-solid foundation on which stand leadership success and all that comes with it. "In leadership ," Snider writes, "being precedes doing." This timeless truth is the first step toward leadership excellence in any walk of life. The Warrior's Character will take you the rest of the way. West Point's nondenominational "Cadet Prayer" has instilled the values of moral leadership in its cadets for nearly 100 years. In The Warrior's Character , Retired U.S. Army Colonel Don Snider and his colleagues provide a look into West Point's development of leaders of character through the moral precepts found in the prayer and the Army's seven primary, timeless values: LOYALTY * DUTY * RESPECT * SERVICE * HONOR * INTEGRITY * COURAGE All added up, they form the foundation on which great leadership is built-in the military, in business, in life. The Warrior's Character provides the inspiration and knowledge you need to becom...
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802611/?ar
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    Grateful leadership : using the power of acknowledgment to engage all your people and achieve superior results (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799539 , 0071799532
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Employee motivation ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: From a global leader in management training-the definitive guide to improving employee engagement Retaining the best people is one of the most important-and undervalued-roles a leader performs. But executives and managers can't do this all by themselves; they need the support from all levels of an organization. Grateful Leadership provides key strategies and proven techniques for creating an environment in which gratitude is freely expressed-a culture of acknowledgment that delivers benefits at every level of the organization, beginning with the bottom line. Judith W. Umlas is SVP of Learning Innovations at International Institute for Learning, a global corporate training company, and runs the Institute's site, allPM.com, which serves more 100,000 project managers.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799522/?ar
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    Mike Meyers' CompTIA A+ guide to 802 : managing and troubleshooting PCs lab manual : (exam 220-802) (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071795166 , 0071795162
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 4th ed.
    Keywords: Computing Technology Industry Association ; Examinations ; Operating systems (Computers) ; Electronic data processing personnel ; Certification ; Study guides ; Computer technicians ; Certification ; Study guides ; Microcomputers ; Maintenance and repair ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: Bestselling CompTIA A+ author Mike Meyers provides hands-on, step-by-step labs-updated for the 2012 release of Exam 220-802-so you can practice the IT skills essential for your success Mike Meyers' CompTIA A+ Guide to Managing and Troubleshooting Operating Systems Lab Manual, Fourth Edition contains more than 80 labs that challenge you to solve real-world problems with key concepts. Clear, measurable lab objectives map to certification exam objectives, ensuring direct correspondence to Mike Meyers' CompTIA A+ Guide to Managing and Troubleshooting Operating Systems, Fourth Edition . Lab solutions are only available to instructors and are not printed inside the book. The Lab Manual also includes materials lists and lab set-up instructions. Step-by-step, not click-by click, lab scenarios require you to think critically, and Hint and Warning icons guide you through potentially tricky situations. Post-lab observation questions measure your understanding of lab results and the key term quiz helps to build your vocabulary.
    Note: Includes index. - Description based on online resource; title from title page (Safari, viewed Jan. 21, 2014)
    URL: https://learning.oreilly.com/library/view/-/9780071795159/?ar
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  • 59
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    SOAR selling : how to get through to almost anyone--the proven method for reaching decision makers (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071793728 , 0071793720
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Electronic books ; Electronic books ; local
    Abstract: A BREAKTHROUGH FORMULA FOR REACHING TOP DECISION MAKERS AND INFLUENCERS " SOAR Selling is a mission-critical tool for building lasting, profitable relationships. David and Marhnelle go far beyond defining a sales process by rolling up their sleeves to share their secret about what you absolutely must do to get in anywhere." -- Marcus Buckingham, New York Times bestselling author, researcher, motivational speaker, and business consultant "SOAR Selling is essential for any professional organization committed to sales excellence that delivers a superior customer experience." -- Mel Parker, Vice President and General Manager North America, Dell Consumer "SOAR's integrity and efficacy not only help overcome cold-call-phobia; SOAR turns anyone who's motivated to sell into a cold-call-master. SOAR's proven and effective way 'to get through' has achieved unmatched results for Vistage Chairs who are determined to reach and convert CEOs and other executives to Vistage membership. SOAR tips and tools have really propelled our business to SOAR." -- Rafael Pastor, Chairman of the Board and CEO, Vistage International " SOAR Selling teaches salespeople a measurable calling strategy and process that can dramatically improve their ability to reduce their call volume and increase the number of appointments." -- Gerhard Gschwandtner, Publisher, Selling Power "When it comes to driving net new business, SOAR has been at the forefront of the Berlin Company strategy because it works!" -- Andrew T. Berlin, Chairman and CEO, Berlin Packaging, and Limited Partner, Chicago White Sox From the cofounders of the international sales training company, Dialexis, Inc. comes the groundbreaking method for the biggest challenges of every salesperson: getting through to almost anyone, and reaching top decision makers and high influencers. It's time to stop wasting valuable time using the by-the-numbers-plus-luck method--a grueling process that causes attrition and unethical dialing. SOAR Selling presents a solution to this critical problem by revealing by a proven way for any salesperson to make fewer calls, reach more decision makers, and, most important, get more appointments. The authors have tested the SOAR (Surge of Accelerating Revenue) Selling formula on thousands of live sales calls throughout key global markets. The results are staggering. According to the authors' client research, SOAR is astonishingly effective. SOAR provides a combination contact rate with decision mak...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071793711/?ar
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  • 60
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    Malware, rootkits & botnets : a beginner's guide (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071792059 , 0071792058
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Computer security ; Cyberspace ; Security measures ; Malware (Computer software) ; Rootkits (Computer software) ; Electronic books ; Electronic books ; local
    Abstract: Security Smarts for the Self-Guided IT Professional Learn how to improve the security posture of your organization and defend against some of the most pervasive network attacks. Malware, Rootkits & Botnets: A Beginner's Guide explains the nature, sophistication, and danger of these risks and offers best practices for thwarting them. After reviewing the current threat landscape, the book describes the entire threat lifecycle, explaining how cybercriminals create, deploy, and manage the malware, rootkits, and botnets under their control. You'll learn proven techniques for identifying and mitigating these malicious attacks. Templates, checklists, and examples give you the hands-on help you need to get started protecting your network right away. Malware, Rootkits & Botnets: A Beginner's Guide features: Lingo --Common security terms defined so that you're in the know on the job IMHO --Frank and relevant opinions based on the author's years of industry experience Budget Note --Tips for getting security technologies and processes into your organization's budget In Actual Practice --Exceptions to the rules of security explained in real-world contexts Your Plan --Customizable checklists you can use on the job now Into Action --Tips on how, why, and when to apply new skills and techniques at work
    Note: "Foreword by Mikko Hypponen"--Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071792066/?ar
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  • 61
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    Secrets of selling services : everything you need to sell what your customer can't see from pitch to close (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791632 , 0071791639
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Service industries ; Electronic books ; Electronic books ; local
    Abstract: From America's #1 sales trainer--the ultimate closer's guide for selling services Stephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. In Secrets of Selling Services , Schiffman teaches you how to: Build your communication skills Listen to your clients Sell a personal relationship Boost your confi dence Create client confi dence Deliver quality customer service Schiffman arms you with winning ways to price, position, and present business services as products that solve problems--thereby overcoming buyer resistance to committing to products that they cannot see or touch. Whether the product is accounting, legal advice, IT services, sales training, or any other service, you'll learn how to sell more of it in the Secrets of Selling Services .
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791625/?ar
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  • 62
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    PeopleSoft PeopleTools data management and upgrade handbook (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071787925 , 0071787925
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: PeopleSoft software ; Database management ; Computer software ; Development ; Business enterprises ; Computer networks ; Electronic books ; Electronic books ; local
    Abstract: Master Oracle's PeopleSoft PeopleTools Data Administration and Upgrade Toolset Maximize data integrity, maintain peak application performance, and keep your PeopleSoft environment up to date. PeopleSoft PeopleTools Data Management and Upgrade Handbook explains the latest techniques and provides best practices, case studies, and programming examples. Find out how to develop and deploy data mover scripts, audit database health, apply patches, and generate project comparison reports. This Oracle Press guide offers thorough coverage of Oracle's PeopleSoft life cycle management tools. Understand PeopleSoft PeopleTools architecture Manage metadata using PeopleSoft Application Designer Create and execute PeopleSoft Data Mover scripts Learn how to use PeopleSoft Data Archive Manager Read best practices for applying updates, patches, and fixes Implement PeopleSoft change control features Build automated functional tests Plan and execute application and platform upgrades
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071787925/?ar
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  • 63
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    Drucker on marketing : lessons from the world's most influential business thinker (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778633 , 0071778632
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Drucker, Peter F ; (Peter Ferdinand) ; 1909-2005 ; Electronic books ; Marketing ; Consumer behavior ; Electronic books ; local
    Abstract: THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn't approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers. A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities. Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker. Praise for Drucker on Marketing "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute "It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and c...
    Note: Includes bibliographical references and index. - Description based on print version
    URL: https://learning.oreilly.com/library/view/-/9780071778626/?ar
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  • 64
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    The respect effect : how to use the science of neuroleadership to inspire a more loyal and productive workplace (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071816106 , 0071816100
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Respect ; Electronic books ; Electronic books ; local
    Abstract: What does every employee want? In a word: RESPECT The best leaders are the ones who motivate employees to want to perform at the highest level possible--which is never accomplished with an iron-fist style of management. The best results are achieved through one of the most basic human behaviors: the showing of respect. Organizational change expert Paul Meshanko has studied how the human brain responds in various workplace situations--and his conclusion is astonishing: People perform at their highest level when treated with respect. Conversely, when an employee is emotionally attacked by disrespectful behavior, he or she shuts down. In The Respect Effect , Meshanko reveals the transformational power of respect in the workplace. Given the pressures of the workplace, this is sometimes easier said than done. So Meshanko provides a practical action plan you can use to train yourself or others to get on track--and stay on track. His proven strategy helps you understand the initial, biological reactions to what people (This means you!) say and do. Through his cited research in neuroscience, Meshanko teaches you how to create positive situations, avoid negative ones, and ultimately build a better work environment for everyone. The Respect Effect explains: The hard science proving why respect is the most powerful employee motivator How to build a corporate culture based on respect, starting with senior leadership The 12 Rules of Respect--simple but powerful ways to communicate respectfully in any situation The strategy, resource requirements, and tools for sustaining a respectful workplace culture How do you use the concept of neuroscience to achieve a great work environment? The answer is obvious. Feed others a diet of respect--real, deserved, genuine respect--and you will see amazing things happen in your organization. Use Meshanko's proven approach to organizational change to create a culture of contagious respect in your organization. PRAISE FOR THE RESPECT EFFECT : " The Respect Effect reminds us of the critical role relationships play in the workforce. . . . A great read for new and experienced leaders!" -- ANNEMARIE M. GRASSI, PH.D., CEO, Open Doors Academy " The Respect Effect offers concise, engaging learning, not only for business leaders, but for anyone working in an organization where developing an inclusive and productive work environment is a priority. Respect is a powerful principle for businesses to understand and practice--this book wi...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071816090/?ar
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    Oracle Exalytics revealed : configure and deploy Oracle's In-Memory Analytics platform (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071813037 , 0071813039
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Oracle (Computer file) ; Business intelligence ; Computer programs ; Business intelligence ; Data processing ; Relational databases ; Electronic books ; Electronic books ; local
    Abstract: An in-depth Oracle Press guide to Oracle Exalytics In-Memory Machine Written by Oracle ACE Director Mark Rittman, this e-book offers comprehensive coverage of Oracle Exalytics In-Memory Machine, the best-in-class, preintegrated BI platform. After an overview of the product and its capabilities, you'll get complete details on installation, configuration, administration, maintenance, and creation of the in-memory adaptive data mart that powers the "speed-of-thought" dashboards. Expert tips for integrating with both Oracle and non-Oracle enterprise data sources are included. Enable your organization to analyze large amounts of data via rich, visual dashboards using Oracle Exalytics In-Memory Machine and this Oracle Press guide.
    Note: "Oracle, Oracle Press.". - "Based on an expanded and updated version of the Oracle Exalytics chapter in the Oracle Press book, Oracle business intelligence 11g developers guide written in the first half of 2012 ..."--P. 1. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071813020/?ar
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    Perfect phrases for sales referrals : hundreds of ready-to-use phrases for getting new clients, building relationships, increasing your sales (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071810098 , 0071810099
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Perfect phrases
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Business referrals ; Business communication ; Electronic books ; Electronic books ; local
    Abstract: THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you: Generate more referrals Gather more qualified prospects Increase your customer base Improve your personal interaction skills Close more sales than ever!
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071810081/?ar
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  • 67
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    Perfect phrases for coaching employee performance : hundreds of ready-to-use phrases for building employee engagement and creating star performers (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071809528 , 007180952X
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Employees ; Coaching of ; English language ; Terms and phrases ; Mentoring in business ; Performance ; Electronic books ; Health ; Electronic books ; local
    Abstract: THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Perfect Phrases for Coaching Employee Performance gives you the language to empower, engage, and develop your employees. Filled with hundreds of words and phrases you can use in virtually every coaching situation, this go-to guide provides everything you need for: Onboarding and training Conducting performance reviews Setting employee goals Coaching high and low performers Creating powerful teams Building strong relationships
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071809511/?ar
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  • 68
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    How to read a client from across the room : win more business with the proven character code system to decode verbal and nonverbal communication (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071803540 , 0071803548
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Personality ; Interpersonal communication ; Nonverbal communication ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: 2013 Bronze Axiom Business Award Winner Predict if Your Clients Will Say YES in Just 7 Seconds How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you--in an instant--by tailoring your communication methods on the fly to suit that person's character type. "A quick and powerful method for understanding the very essence of your prospective client. Watch your referrals and bank account grow." -- Bob Burg, coauthor of The Go-Giver and author of Endless Referrals "Brandy Mychals has created a system that allows you to connect with potential clients, serve their core needs, and create lucrative win-win solutions. Without question, this sales book is a must-read!" -- Sandra Yancey, CEO and founder, eWomenNetwork, and bestselling author of Succeeding in Spite of Everything "This book will help you understand people in ways you never thought possible. Practice Mychals's techniques and you'll rise to the top of your field in no time." -- Dr. Daniel J. Reidenberg, PsyD, FAPA, BCPC, CRS, CMT, Executive Director, SAVE, and Chair, Advisory Board, American Psychotherapy Association "This book unlocks the secrets of connecting to and persuading more people, more quickly. In today's fast-paced world, a book like this is pure gold." -- Robert G. Allen, author of the New York Times bestseller, The One Minute Millionaire
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071803533/?ar
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    What is BPM? (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802260 , 0071802266
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Reengineering (Management) ; Organizational effectiveness ; Workflow ; Management ; Industrial management ; Electronic books ; Business management ; Electronic books ; local
    Abstract: PRACTICAL COVERAGE OF BUSINESS PROCESS MANAGEMENT FUNDAMENTALS This concise, easy-to-understand guide provides a straightforward introduction to the tools and techniques required to implement business process management (BPM), and how it can benefit any organization. Written by an instructor at the BPM Institute, What Is BPM? explains the management strategies, integrated methodologies, and software solutions essential to a successful enterprise-wide BPM implementation. Discover how to roll out a systematic approach to continuous process improvement in your organization and deliver sustained operational performance. Find out how to: Identify value chain processes within your organization Understand the document, assess, improve, and manage phases of BPM Select process improvement tools, such as process mapping, Six Sigma, and Lean Transform to a process-managed enterprise Evaluate BPM software and platforms
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802253/?ar
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    Mean girls at work : how to stay professional when things get personal (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802055 , 0071802053
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Psychology, Industrial ; Interpersonal relations ; Interpersonal communication ; Conflict management ; Electronic books ; Electronic books ; local
    Abstract: Offers females advice on handling women-to-women relationships in the workplace, discussing how to transform toxic relationships into mutually beneficial ones.
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802048/?ar
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    The social commerce handbook : 20 secrets for turning social media into social sales (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802031 , 0071802037
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social aspects ; Social media ; Economic aspects ; Marketing ; Social aspects ; Electronic books ; Social media ; Electronic books ; local
    Abstract: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
    Note: "Proven solutions for selling to the new social shopper from the world's smartest brands" --Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802024/?ar
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    How to close a deal like Warren Buffett : lessons from the world's greatest dealmaker (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071801669 , 0071801669
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Buffett, Warren ; Investments ; Electronic books ; Business enterprises ; Finance ; Economics ; Commerce ; Electronic books ; local
    Abstract: Silver Winner--Tops Sales World's Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO. Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffett's unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. How to Close a Deal Like Warren Buffett gives you the 101 top deal-making maxims of a legend in his own time. Here's just a small sampling of what's inside: Warren Way #22: Choose quality. "It's better to own a portion of the Hope diamond than 100 percent of a rhinestone." Warren Way #41: Deal making is a no-called-strike game. "You don't have to swing at everything--you can wait for your pitch." Warren Way #75. Think long term. "Our favorite holding period is forever." Warren Way #92. Don't do deals just to do deals. "We don't get paid for activity, just for being right." Warren Way #98. Think for yourself. "My idea of a group decision is to look in the mirror." Warren Way #99. Be honest in your deal making. "It takes 20 years to build a reputation and five minutes to ruin it." Searcy and DeVries round it all out with an abundance of their own expertise--approaches that, added up, have generated billions of dollars in new sales. Take the advice in this hands-on guide and learn How to Close a Deal Like Warren Buffett . How to Close a Deal Like Warren Buffett reveals the method behind Buffett's near-mythic deal-making prowess. Guaranteed to help you come out on the right side of every deal! "Tom Searcy and Henry DeVries have done a masterful job of distilling Buffett's wisdom into a highly readable book you'll want to refer to again and again. A must-have for dealmakers!" -- Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level "Almost anybody interested in deal making will find something of interest here. Simply the most important new book on deal making and big account sales strategy." -- Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There "Read this inspiring, advice-filled book to discover how you can leverage Warren Buffett's deal-making strategie...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071801652/?ar
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    The lean turnaround : how business leaders use lean principles to create value and transform their company (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071800686 , 0071800689
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Corporate turnarounds ; Management ; Value added ; Organizational change ; Lean manufacturing ; Electronic books ; Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: THE C-LEVEL GUIDE TO SUCCEEDING WITH LEAN "With 30 years of accumulated experience, Art Byrne is one of the rare few people who can speak with authority about the pitfalls of fi nancial measurement systems, the importance of respect for people, the power of Lean in the marketplace, and the leverage from organizing people around value streams. When he writes 'Go to the Gemba and Run Your Kaizen,' we must take heed." -- MASAAKI IMAI, bestselling author of Kaizen and Gemba Kaizen "In this wonderful and important book, Byrne shows us that Lean management, understood and practiced correctly, consistently delivers spectacular results." -- BOB EMILIANI, author, Better Thinking, Better Results , and Professor, Connecticut State University "A compelling picture of how Lean techniques and attitudes enable CEOs and senior executives to create a culture for transforming a company and putting it on a highperformance path." -- JERRY J. JASINOWSKI, former President of the National Association of Manufacturers "Art Byrne provides real-world examples of how he exhibited the wisdom and courage to do the right thing, improving work practices at all levels of the organization to deliver the right results for all stakeholders. Which comes first, the wisdom or the courage? Read The Lean Turnaround to find out." -- JOHN SHOOK, Chairman and CEO, Lean Enterprise Institute "Lean is the closest thing to magic I have experienced in my 40 years in business. I recommend Lean and this book to everyone responsible for the performance of a business, particularly those in private equity like me, where leverage magnifies the importance of cash." -- JOHN CHILDS, founder and CEO, of J. W. Childs Associates L.P. "A must-read for any leader interested in understanding the strategic advantages from focusing on activities that add value to the customer experience." -- GARY S. KAPLAN, MD, Chairman and CEO of the Virginia Mason Health System Lean isn't just for manufacturing anymore . . . Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has--and none has the ability to explain how to do it with such succinctness and clarity. Famous for turning around the wire management company Wiremold, where he rethought every aspect of operations from the customer's standpoint--and got everyone else in the company to do likewise--Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries. In The Lean Turnaround , th...
    Note: "Foreword by James P. Womack"--Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071800679/?ar
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    Candlestick charting demystified (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799881 , 0071799885
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 1st ed.
    Series Statement: Demystified
    Parallel Title: Erscheint auch als
    Keywords: Stocks ; Charts, diagrams, etc ; Investment analysis ; Electronic books ; Electronic books ; local
    Abstract: An easy-to-use self-teaching guide to help you make more informed investing decisions Simple enough for a novice but challenging enough for a veteran, Candlestick Charting Demystified presents investors with step-by-step self-learning guide to mastering technical analysis of price movements in securities, derivatives, or currencies. Inside you will find: Tips, insights, strategies, and techniques to drive home key price charting principles and theories Hundreds of brand-new quiz and test questions with answer keys, similar to those used in standardized scholastic exams Chapter-opening objectives that give you insight into what you are going to learn in each step Questions at the end of every chapter that reinforce your learning and pinpoint your weaknesses "Still Struggling?" icons that offer specific recommendations for those difficult subtopics
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799874/?ar
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    The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799386 , 0071799389
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Tasti D-Lite (Firm) ; Internet marketing ; Social media ; Marketing ; Branding (Marketing) ; Customer loyalty ; Electronic books ; Social media ; Electronic books ; local
    Abstract: Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way , the brand's Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and go from social megligence to social friendly to forge meaningful, one-to-one relationships with customers. James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including The Transparent Leader and You Can Do It . He is the author of The Complete Idiot's Guide to Franchising and Focus or Failure BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799379/?ar
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    Power over ethernet interoperability (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071798266 , 0071798269
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Ethernet (Local area network system) ; Electric power distribution ; Direct current ; Electronic books ; Electronic books ; local
    Abstract: A Complete Guide to Transmitting Electrical Power and Data over Ethernet Cables Power over Ethernet Interoperability explains how to safely transmit DC power over an existing data network cabling structure so that separate AC electrical wiring is not needed to power up devices connected to the network. With a focus on cost-effective unshielded twisted pair (UTP) cables, this book provides proven methods for designing reliable Power over Ethernet (PoE) equipment and ensuring that it functions effectively. Details on the IEEE 802.3af/at standards and how various devices can operate from PoE are also contained in this practical resource. Coverage includes: The evolution of PoE Overview of PoE implementations Detection Classification Inrush and power-up Operation Maintain power and disconnect PoE state-machine diagrams Magnetics Isolation, PCB design, and safety Surge testing and protection Lab skills, thermal management, and decoupling N-pair power delivery systems Auxiliary power and flyback design
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071798259/?ar
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    The handbook for quality management : a complete guide to operational excellence (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799256 , 0071799257
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Quality control ; Handbooks, manuals, etc ; Reliability (Engineering) ; Handbooks, manuals, etc ; Management ; Handbooks, manuals, etc ; Electronic books ; Project management ; Electronic books ; local
    Abstract: The definitive guide to organizational excellence--completely updated Fully revised for the latest American Society for Quality (ASQ) Certified Manager of Quality/Organizational Excellence (CMQ/QE) Body of Knowledge, The Handbook for Quality Management: A Complete Guide to Operational Excellence , Second Edition offers in-depth guidance on effectively applying the principles of quality management in today's business environment and delivering superior results. Designed to help you prepare for and pass the ASQ CMQ/QE exam, this authoritative volume also serves as an essential on-the-job reference. Coverage includes: Business-integrated quality systems Organizational structures The quality function Approaches to quality Customer-focused organizations Integrated planning Strategic planning Understanding customer expectations and needs Benchmarking Organizational assessment Process control Quantifying process variation Quality audits Supply chain management Continuous improvement Effective change management Six Sigma methodology, including detailed descriptions of the DMAIC and DMADV approaches Management of human resources Motivation theories and principles Management styles Resource requirements to manage the quality function Over the past 40 years, the quality management discipline has undergone steady evolution from disparate quality assurance efforts to strategic, business-integrated functions. Today's quality manager must be able to plan and implement measurable, cost-effective process-improvement initiatives across the organization. Written by two of the foremost authorities on the subject and fully updated for the latest American Society for Quality (ASQ) Certified Manager of Quality/Organizational Excellence (CMQ/OE) Body of Knowledge, The Handbook for Quality Management , Second Edition provides an operational guide to the proper understanding and application of quality management in the current business environment. It serves as a primary reference source for an organization's quality program and for anyone seeking to pass the CMQ/OE exam, given by the ASQ. The Handbook for Quality Management: A Complete Guide to Operational Excellence , Second Edition: Clearly defines quality management principles and their application within a cross section of industries Integrates the application of Theory of Constraints, Six Sigma, and Lean thinking into the Quality Management discipline Contains detailed methods for planning, including customer nee...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799249/?ar
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    Contagious selling : how to turn a connection into a relationship that lasts a lifetime (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071796965 , 0071796967
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Customer relations ; Electronic books ; Electronic commerce ; Web site development ; Electronic books ; local
    Abstract: The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow. Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to Get prospects to feel as if they've known you their whole lives Use voice modulation and body language to instantly connect with anybody Sell yourself without sounding self-serving Manage the transition from captivation to cultivation Make your customers "competition proof"
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071796958/?ar
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  • 79
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    Supply chain transformation : building and executing an integrated supply chain strategy (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071798310 , 0071798315
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business logistics ; Strategic planning ; Electronic books ; Electronic books ; local
    Abstract: STREAMLINE OPERATIONS AND DELIVER MORE VALUE THAN EVER WITH A STRONG SUPPLY CHAIN STRATEGY "Dittmann's thoughtful approach and real-world examples make this book is an excellent resource for anyone in the supply chain field, whether a beginner or an executive seeking a better framework for the existing supply chain strategy." -- Dave Clark, Vice President, Global Customer Fulfillment, Amazon "A practical approach for developing and implementing breakthrough customer-driven integrated supply chain strategies designed to generate best in class operating and financial performance for any enterprise." -- Paul H. Trueax III, Vice President, North America Customer Services and Logistics, Colgate Palmolive "An effective supply chain strategy can have a huge impact on all of the stakeholders of the organization. This book lays out nine clear and concise steps that are very helpful as your company starts this critical process." -- Bill Hutchinson, Vice President, Global Supply Chain and Fulfillment, Dell "Dittmann's book lays out a customer-driven, case-derived nine-step method for creating and implementing a transformational supply chain strategy. It is a must-read for any supply chain professional developing or refreshing a supply chain strategy." -- Reuben Slone, Senior Vice President, Supply Chain, Walgreens
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071798303/?ar
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  • 80
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    The spirit of kaizen : creating lasting excellence one small step at a time (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071796187 , 0071796185
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Organizational effectiveness ; Organizational change ; Management ; Electronic books ; Electronic books ; local
    Abstract: Discover the power of KAIZEN to make lasting and powerful change in your organization "Maurer uses his knowledge of the brain and human psychology to show what I have promoted for the past three decades-that continuous improvement is built on the foundation of people courageously using their creativity. Kaizen is much more than a world-class management practice; it is a technique to remove fear from our mind's mind, enabling us to take small steps to better things. The process of change starts with awareness and desire in our minds and then leads to action and change in the physical world. Readers of this book will surely fi nd new ideas and encouragement to make improvements in personal health, performance at work, and their own well-being." -Masaaki Imai, Chariman, Kaizen Institute KAIZEN : The Small-Step Step Solution for You and Your Company Today's businesses love the idea of revolutionary, immediate change. But major "disruptive" efforts often fail because radical change sets off alarms in our brains and shuts down our power to think clearly and creatively. There is, however, a more effective path to change. Change that is lasting and powerful. Change that begins with one small step . . . It's The Spirit of Kaizen -a proven system for implementing small, incremental steps that can have a big impact in reaching your goals. This step-by-step guide from renowned psychologist and consultant Dr. Robert Maurer shows you how to: Lower costs-by offering little rewards Raise quality-by reducing mistakes Manage difficult people- one step at a time Boost morale and productivity- in five minutes a day Implement big ideas-through small but steady actions Sell more-in less time Filled with practical tips and ready-to-use tools for managers, innovators, and entrepreneurs, The Spirit of Kaizen is the essential handbook for a changing world. You'll learn how to think outside the suggestion box, remove mental blindfolds, manage stress with one-minute exercises, and handle rising health-care costs. You'll discover the "small step" secrets for dealing with all kinds of people, from tough bosses and listless workers to stubborn clients and fussy customers. These simple but powerful techniques can be applied to almost any workplace situation, especially when you're trying to navigate the stormy waters of radical change, high-pressure deadlines, and cutthroat competition. These are the same methods of small, continual improvement that have been tested by the l...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071796170/?ar
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    Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071794978 , 0071794972
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Social aspects ; Internet marketing ; Social aspects ; Social media ; Marketing ; Customer relations ; Electronic books ; Electronic books ; local
    Abstract: Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." -- Brian Solis, bestselling author of The End of Business as Usual and Engage! "A stand-out must-read." -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business "Take these tips, work to implement these ideas, and look around to learn from who's tried what." -- Erik Qualman, bestselling author of Socialnomics and Digital Leader "Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy." -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web "Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." -- Jeremiah Owyang, Partner, Altimeter Group "You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. Stand Out Social Marketing is an important read if you're serious about social marketing!" -- Taulbee Jackson, CEO, Raidious
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071794961/?ar
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  • 82
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    Manager's guide to navigating change (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071776141 , 0071776141
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: A briefcase book
    Parallel Title: Erscheint auch als
    Keywords: Organizational change ; Management ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Lead your team through today's rapid changes The only guarantee in business is change. All managers need to understand that they will either be buffeted by change or help shape it. Knowing how to do that is the real test of leadership in today's organizational environments. Manager's Guide to Navigating Change provides methods for managing risks and ensuring the organization continues to move forward through turbulence created by both internal and external events. Learn how to: Define what the future looks like and communicate your vision to your staff Make large-scale change sustainable by aligning your efforts and resources Align organizational and employee values, missions, and goals Leverage your resources to facilitate stakeholder buy-in Enact your plan and measure results as you go Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of key terms and concepts Smart Managing: Tactics and strategies for managing change Tricks of the Trade: Tips for executing the tactics in the book Mistake Proofing: Practical advice for minimizing the possibility of error Caution: Warning signs for when things are about to go wrong For Example: Examples of successful change-management tactics Tools: Specific planning procedures, tactics, and hands-on techniques
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071769471/?ar
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  • 83
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    SAP BusinessObjects BI 4.0 : the complete reference (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071773119 , 0071773118
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: BusinessObjects ; Business intelligence ; Data processing ; Knowledge management ; Relational databases ; Business ; Data processing ; Electronic books ; Electronic books ; local
    Abstract: The definitive reference for building actionable business intelligence-completely revised for SAP BusinessObjects BI 4.0. Unleash the full potential of business intelligence with fact-based decisions, aligned to business goals, using reports and dashboards that lead from insight to action. SAP BusinessObjects BI 4.0: The Complete Reference offers completely updated coverage of the latest BI platform. Find out how to work with the new Information Design Tool to create universes that access multiple data sources and SAP BW. See how to translate complex business questions into highly efficient Web Intelligence queries and publish your results to the BI Launchpad. Learn how to create dashboards from data sourced through a universe or spreadsheet. The most important concepts for universe designers, report and dashboard authors, and business analysts are fully explained and illustrated by screenshots, diagrams, and step-by-step instructions. Establish and evolve BI goals Maximize your BI investments by offering the right module to the right user Create robust universes with the Information Design Tool, leveraging multiple data sources, derived tables, aggregate awareness, and parameters Develop a security plan that is scalable and flexible Design Web Intelligence reports from basic to advanced Create sophisticated calculations and advanced formatting to highlight critical business trends Build powerful dashboards to embed in PowerPoint or the BI Launchpad Use Explorer to visually navigate large data sets and uncover patterns
    Note: "Covers Feature Pack 3"--Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071773126/?ar
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    Building and managing a cloud using Oracle Enterprise Manager 12c (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071763219 , 007176321X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Oracle (Computer file) ; Cloud computing ; Database management ; Electronic books ; Electronic books ; local
    Abstract: Master Cloud Computing with Oracle Enterprise Manager 12 c Gain organizational agility, foster innovation, and lower TCO by adopting a service-oriented, cloud-based IT solution. Building and Managing a Cloud Using Oracle Enterprise Manager 12c thoroughly explains how to architect, configure, and manage components of a public or private cloud lifecycle. Discover how to choose the right architecture, deploy applications, govern self-service provisioning, monitor users, and implement security. This Oracle Press guide features best practices and case studies from the authors' experiences as Oracle product managers. Plan and deploy a flexible cloud infrastructure Configure Oracle Enterprise Manager 12c Self Service Portal Bundle applications using Oracle Virtual Assembly Builder Set up, manage, and monitor IaaS, PaaS, and DBaaS Meter usage and establish chargeback policies Work with large-scale clouds and enforce compliance Manage cloud service levels Diagnose and repair bottlenecks and faults
    Note: Includes index. - Description based on online resource; title from title page (viewed June 26, 2013)
    URL: https://learning.oreilly.com/library/view/-/9780071763226/?ar
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    Tuesday morning coaching : eight simple truths to boost your career and your life (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071806152 , 0071806156
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Success in business ; Supervision of employees ; Leadership ; Electronic books ; Electronic books ; local
    Abstract: From the author of the bestselling Monday Morning series--an instructive, inspiring story on rebooting your life and career with the power of simple truths Ryan Harris has been floundering for too long. His career is off track, and his personal life is in shambles. In his own words, he feels like he has "been beaten up physically and emotionally for months." For the first time in his life, he knows he is unable to pull himself out of this funk by himself. Ryan turns to Jeff Walters, a personal coach and mentor he had once worked with. Ryan had always admired the way Jeff handled challenges and the success that always seemed to follow. Jeff agrees to coach Ryan every Tuesday morning for eight weeks. The story of Ryan's personal awakening, Tuesday Morning Coaching reveals the timeless truths anyone can rely on when success seems impossible. Jeff explains that real success lies in embracing the simple verities of life; it's more about how we live than what we do. Jeff reveals the eight basic truths of success, including: No Matter What . . . accept your responsibilities, maintain focus, and move forward And Then Some . . . give a little more than people expect Above All Else . . . know what is nonnegotiable at work and in life From Now On . . . learn from your failures and refuse to make the same mistake twice Consider It Done . . . deliver on your word, without fail You will learn, as Ryan does, that you have been getting in your own way. Attaining overall success isn't about solving a specific problem; it's about basing your life on what is true and behaving accordingly. When you hit career roadblocks, burn out on stress, and arrive at crossroads in your personal relationships--well, that's just life. Only when you follow a path paved on eternal human truths will you live a quality life. Read Tuesday Morning Coaching and take your first steps to a life of richness, fulfillment, and overall career and life success. Tuesday Morning Coaching tells the story of Ryan Harris, a successful manager who is burned out and tired of working hard but going nowhere. Looking for guidance, Ryan reaches out to Jeff Walters, a semiretired executive who agrees to coach Ryan. Ryan learns that the solutions to his most challenging problems are often commonsense principles, based on taking responsibilities for your actions, going the extra yard in every situation, always keeping your word, and never deviating from your personal values. Tuesday Morning Coaching draws...
    Note: Includes bibliographical references. - Description based on online resource; title from title page (Safari, viewed August 11, 2016)
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    Emerging markets rule : growth strategies of the new global giants (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071798129 , 0071798129
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Lean manufacturing ; Strategic planning ; Developing countries ; Economic conditions ; Electronic books ; Electronic books ; local
    Abstract: SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule , two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Nat...
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    Troubleshooting and repairing major appliances (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071770194 , 0071770194
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Third edition.
    Keywords: Household appliances ; Maintenance and repair ; Amateurs' manuals ; Household appliances, Electric ; Maintenance and repair ; Amateurs' manuals ; Electronic books ; Electronic books ; local
    Abstract: Diagnose and repair home appliances and air conditioners using the latest techniques "The book has it all...written by a pro with 40 years of hands-on repair and teaching experience...this book is like brain candy"--GeekDad (Wired.com) Fully updated for current technologies and packed with hundreds of photos and diagrams, this do-it-yourself guide shows you how to safely install, operate, maintain, and fix gas and electric appliances of all types. Troubleshooting and Repairing Major Appliances , Third Edition provides easy-tofollow procedures for using test meters, replacing parts, reading circuit diagrams, interpreting fault and error codes, and diagnosing problems. Featuring a new chapter on becoming a service technician, this practical, money-saving resource is ideal for homeowners and professionals alike. Covers all major appliances: Automatic dishwashers Garbage disposers Electric water heaters Gas water heaters Top load automatic washers Front load automatic washers Automatic electric dryers Automatic gas dryers Electric ranges, cooktops, and ovens Gas ranges, cooktops, and ovens Microwave ovens Refrigerators Freezers Automatic ice makers Residential under-the-counter ice cube makers Room air conditioners Dehumidifiers
    Note: "Covers both gas and electric"--Cover. - Includes index. - Description based on online resource; title from title page (viewed January 31, 2018)
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    Winning body language for sales professionals : control the conversation and connect with your customer--without saying a word (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071793018 , 0071793011
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Psychological aspects ; Body language ; Electronic books ; Electronic books ; local
    Abstract: PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. Winning Body Language for Sales Professionals reveals the universal body language signals that command instant respect and teaches you how to use them to: Avoid being perceived as just another "salesperson" Earn lasting trust-without saying a word Interpret others' body language to determine "friends" and "enemies" Create an environment that puts buyers at ease Influence the feelings and behavior of your prospects These are the secrets every salesperson has been waiting for. When you communicate in a positive way with your body language, your words hold greater weight than ever-and winning the sale is just a handshake away.
    Note: Includs bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071793001/?ar
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    How women lead : 8 essential strategies successful women know (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071781244 , 0071781242
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Women executives ; Women in the professions ; Leadership in women ; Success in business ; Career development ; Electronic books ; Electronic books ; local
    Abstract: LEAD LIKE A WOMAN "Rich with proven, practical knowledge and insights from highly successful women that you can put into action immediately to create your executive presence, be viewed as 'leadership material,' and maximize your opportunities." -Nina McLemore, Founder and CEO, Nina McLemore, Inc.; founder and former President, Liz Claiborne Accessories; former member Executive Committee, Liz Claiborne, Inc. "A fabulously insightful and powerful book for women who aspire to business leadership. Relying on decades of experience and research, the authors reveal key insights and successful strategies, including practical how-to advice, to enable women to hone and enhance their inherent leadership strengths. The book provides women with a compelling and straightforward blueprint for accelerated business success! This is a must-read for women and for all mentors and coaches of women!" -Richard Falcone, Chairman, Xperior-Consulting, Inc; former Chairman/CEO of Securus Technologies, Inc; and former AT&T Senior Vice President "Sharon Hadary and Laura Henderson have written a book that will be a blueprint for success that will inspire women in business for years to come-and not a moment too soon, given women's steadily expanding influence in business. The authors have combined personal insight, research-based knowledge, and real-life lessons in a thought-provoking guide that will benefit women just beginning their leadership journey and women at the pinnacle of their professions. How Women Lead is a celebration of the perspective and power of successful women. This book belongs in every leader's personal library." -Maria Coyne, Executive Vice President, Consumer and Small Business Segment Head, KeyBank; member Executive Council, KeyCorp IT'S A NEW WORLD FOR WOMEN IN BUSINESS LEADERSHIP. Did you know that: . . . companies with more women in high-level positions report better financial performance than those with fewer women at these levels? . . . 40% of all privately held businesses are owned by women? . . . more than half of all professional and managerial positions are held by women? . . . the number of women earning $100,000 or more has grown at a faster pace than it has for men in the United States? . . . 6.3% of the top earners in the Fortune 500 companies are women? Women are moving into leadership roles in business, government, and the military, and they're gaining positions of increasing stature and higher salaries. BUT . . . women's upward mov...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071781251/?ar
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  • 90
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    Windows 8 (2013)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: How to do everything
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Windows (Computer file) ; Operating systems (Computers) ; Electronic books ; Electronic books ; local
    Abstract: Tap into the power of Windows 8 Maximize the versatile features of Windows 8 on all your devices with help from this hands-on guide. Discover how to customize settings, use the new Start screen and Charms bar, work with gestures on a touchscreen PC, organize and sync data in the cloud, and set up a network. How to Do Everything Windows 8 covers email, video conferencing, web access, peripheral devices, security, and troubleshooting. You'll also get tips for using the entertainment apps to enjoy music, video, photos, games, and much more. Customize Windows 8, group tiles on the Start screen, pin icons to the taskbar, and change settings Manage and back up your files and sync them to the cloud Share files with a Windows 8 Homegroup Surf the web with both versions of Internet Explorer 10, use tabs, organize favorites, and protect your privacy online Print, scan, and fax with Windows 8 Communicate via built-in apps-Mail and Messaging-and add Skype Connect to social networks, including Facebook and Twitter, using the People app Enjoy the Music and Video apps and the Xbox Music free streaming service and video store View, manage, and share photos with the new Photos app-including your Facebook, Flickr, and SkyDrive photos Use all the built-in Windows 8 apps and get more from the Windows Store Keep Windows 8 running smoothly and securely Troubleshoot problems and reset or recover your PC
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071805148/?ar
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  • 91
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    CATIA V5 : macro programming with Visual Basic script (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071800037 , 0071800034
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Visual Basic ; CATIA (Computer file) ; Macroprogramming ; Electronic books ; Electronic books ; local
    Abstract: Write powerful, custom macros for CATIA V5 CATIA V5 Macro Programming with Visual Basic Script shows you, step by step, how to create your own macros that automate repetitive tasks, accelerate design procedures, and automatically generate complex geometries. Filled with full-color screenshots and illustrations, this practical guide walks you through the entire process of writing, storing, and executing reusable macros for CATIA® V5. Sample Visual Basic Script code accompanies the book's hands-on exercises and real-world case studies demonstrate key concepts and best practices. Coverage includes: CATIA V5 macro programming basics Communication with the environment Elements of CATParts and CATProducts 2D wireframe geometry 3D wireframe geometry and surfaces Solid features Object classes VBScript commands
    Note: "Translated by Kyle E. Brand"--T.p. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071800020/?ar
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  • 92
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    ASVAB demystified (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778367 , 0071778365
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: DeMystified series
    Parallel Title: Erscheint auch als
    Keywords: Armed Services Vocational Aptitude Battery ; Study guides ; United States ; Armed Forces ; Examinations ; Electronic books ; Electronic books ; local
    Abstract: A straightforward, step-by-step approach for fast and fun mastery of ASVAB ASVAB DeMYSTiFieD takes the mystery out of studying for the ASVAB by walking you step-by-step through the fundamentals of the subject. Following the easy-to-use the book helps you build the skills you need to prepare for the test. Get your desired score with Instructional materials in short, easy-to-handle chunks Sample practice tests with complete answer explanations Review sections of the Reading and Math skills Tips and strategies for mastering every question type Extra help and practice with every concept topic tested on the ASVAB "Letter to the Student" that touts the DeMYSTiFieD brand and highlights the series benefits Chapter-opening objectives that gives insight into what you are going to learn in each step Questions at the end of every chapter that reinforce your learning and pinpoint your weaknesses "Still Struggling?" icons that offer specific recommendations for those difficult subtopics A final exam for overall self-assessment
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071778367/?ar
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  • 93
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    Practical electronics for inventors (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071771344 , 0071771344
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: Electronics ; Electronics ; Amateurs' manuals ; Electronic books ; Electronic books ; local
    Abstract: THE ELECTRONICS KNOW-HOW YOU NEED TO BECOME A SUCCESSFUL INVENTOR "If there is a successor to Make: Electronics, then I believe it would have to be Practical Electronics for Inventors ....perfect for an electrical engineering student or maybe a high school student with a strong aptitude for electronics....I've been anxiously awaiting this update, and it was well worth the wait."--GeekDad (Wired.com) Spark your creativity and gain the electronics skills required to transform your innovative ideas into functioning gadgets. This hands-on, updated guide outlines electrical principles and provides thorough, easy-to-follow instructions, schematics, and illustrations. Find out how to select components, safely assemble circuits, perform error tests, and build plug-and-play prototypes. Practical Electronics for Inventors , Third Edition, features all-new chapters on sensors, microcontrollers, modular electronics, and the latest software tools. Coverage includes: Resistors, capacitors, inductors, and transformers Diodes, transistors, and integrated circuits Optoelectronics, solar cells, and phototransistors Sensors, GPS modules, and touch screens Op amps, regulators, and power supplies Digital electronics, LCD displays, and logic gates Microcontrollers and prototyping platforms, including Arduino DC motors, RC servos, and stepper motors Microphones, audio amps, and speakers Modular electronics and prototyping
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071771337/?ar
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  • 94
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    Security automation essentials : streamlined enterprise security management & monitoring with SCAP (2012)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Computer networks ; Security measures ; Standards ; SCAP (Computer network protocol) ; Electronic books ; Computer security ; Management ; Information technology ; Security measures ; Computer networks ; Security measures ; Data protection ; Electronic books ; local
    Abstract: Master the latest digital security automation technologies Achieve a unified view of security across your IT infrastructure using the cutting-edge techniques contained in this authoritative volume. Security Automation Essentials: Streamlined Enterprise Security Management & Monitoring with SCAP lays out comprehensive technical, administrative, and operational strategies for security management. Discover how to define baseline requirements, automatically confirm patches and updates, identify vulnerabilities, write customized auditing content, and evaluate compliance across your enterprise. Throughout, the authors provide detailed case studies and tips on selecting appropriate security components. Understand SCAP (Security Content Automation Protocol) technologies and standards Track compliance using benchmarks and scoring systems Build machine-readable configuration checks using XCCDF, OVAL, and OCIL Perform vulnerability assessments and find misconfiguration Maximize product interoperability through the use of standard enumeration Assess and monitor residual risk using CVSS values Use SCAP editors and XML to create and debug automated checks Accurately assess threats using software assurance automation
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071772518/?ar
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  • 95
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    The product manager's handbook (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071773416 , 007177341X
    Language: English
    Pages: 1 online resource (viii, 392 p.) , ill.
    Edition: 4th ed.
    Parallel Title: Erscheint auch als
    Keywords: Product management ; New products ; Marketing ; Electronic books ; Electronic books ; local
    Abstract: The essential guide to seamless product management for today's fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar-regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance-whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products-from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions Create business cases-including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager's Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products-and beat the competition at every turn.
    Note: "Fresh insights from industry experts, including GE, Black & Decker, TIAA-CREF, and more : presents product management in an upstream-downstream framework : cutting-edge information on customer insights and intelligence gathering, including social networking"--Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071772983/?ar
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  • 96
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    Clients, clients, and more clients : create an endless stream of new business with the power of psychology (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071771009 , 007177100X
    Language: English
    Pages: 1 online resource (xxv, 228 p.) , ill., port.
    Parallel Title: Erscheint auch als
    Keywords: Relationship marketing ; Customer relations ; Psychological aspects ; Business networks ; Interpersonal relations ; Electronic books ; Electronic books ; local
    Abstract: Convert relationships into revenue-generating business! With Clients, Clients, and More Clients , you'll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you. Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think-and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.
    Note: Includes bibliographical references (p. 213-222) and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071770750/?ar
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  • 97
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    Million dollar referrals : the secrets to building a perpetual client list to generate a seven-figure income (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071769907 , 0071769900
    Language: English
    Pages: 1 online resource (xi, 244 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business referrals ; Customer relations ; Business networks ; Electronic books ; Career development ; Electronic books ; local
    Abstract: Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals , he takes it to the next level, giving you the tools to leverage relationships with current clients-and grow your business exponentially. Million Dollar Referrals reveals Alan Weiss's powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to: Build sincere, trusting relationships with current and past clients Tailor your referral requests to the personality of the client Identify opportunities to communicate the value of your services Stay in touch throughout the year-with everyone Build a repository of references, testimonials, and other referrals in writing (or on video)
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071769273/?ar
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  • 98
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    Conversation transformation : recognize and overcome the 6 most destructive communication patterns (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071772105 , 0071772103
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Conversation ; Oral communication ; Electronic books ; Electronic books ; local
    Abstract: One of the New York Post 's Top 10 Best Career Books of 2012 Repair communication breakdowns on the spot and drive positive results in every conversation Failed conversations can take a heavy toll on our professional and personal lives, threatening to damage relationships, erode trust, and make it impossible to resolve conflicts, reach decisions, or achieve mutual understanding. Conversation Transformation gives you practical guidelines for managing the six most common (and aggravating) conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. Each skill-building chapter guides you through a three-step process for replacing unconstructive habits with more effective responses: AWARENESS Learn to recognize an ineffective communication pattern the instant it occurs ACTION Use specific new strategies to turn the conversation in a better direction PRACTICE Engage in repeated, structured practice to turn those actions into new habits Praise for Conversation Transformation : "Devastatingly insightful . . . provides the practical coaching you need to change old habits and transform your interactions." -SHEILA HEEN and DOUGLAS STONE, bestselling authors of Difficult Conversations "An invaluable resource . . . filled with simple tools and fixes to improve communication skills, exactly the skills that can make us all more effective in politics, business, and life." -SENATOR JOHN F. KERRY "Practical, inspiring, and powerful. You will never look at your conversations the same way again." -SUZANNE BATES, bestselling author of Speak Like a CEO and Discover Your CEO Brand
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071769969/?ar
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  • 99
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    The essentials of financial analysis (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071768375 , 0071768378
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Corporations ; Finance ; Managerial accounting ; Electronic books ; Business enterprises ; Finance ; Economics ; Commerce ; Electronic books ; local
    Abstract: It's easier than you think to understand the financial reports you face every day . . . If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today's competitive business environment, it is crucial that managers and business executives have a firm grasp of financial analysis. The Essentials of Financial Analysis simplifies an often difficult-to-understand topic so stakeholders ranging from employees to executives to investors can understand and discuss an organization's financial workings. The Essentials of Financial Analysis delivers practical, in-depth coverage on the key components of financial reporting, budgeting, and analysis to help you better relate to the numbers behind the business issues you face every day. By the time you turn the final page of this book, you will be able to command confident discussions on performance, investment, and other financial situations with members of your finance team and senior management. This hands-on book helps you make better business decisions by showing you how to structure financial analysis, as well as: Contribute to an organization's success and guide others companywide to make better financial decisions Reduce cost of capital and hurdle rates by selecting the financial markets, intermediaries, and instruments that work best for your company's financing needs Increase shareholder value by pursuing growth through capital investment, new products, mergers and acquisitions, joint ventures, and other strategies Your career success and the prosperity of your company depends on your ability to understand and act upon basic financial principles. With The Essentials of Financial Analysis , you can go inside the numbers and get a clear picture of where your company has been, where it is going, and how you can help it get there.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071768368/?ar
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  • 100
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    The power of LEO : the revolutionary process for achieving extraordinary results (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071769952 , 0071769951
    Language: English
    Pages: 1 online resource (xiv, 208 p.)
    Parallel Title: Erscheint auch als
    Keywords: Total quality management ; Quality control ; Management ; Organizational effectiveness ; Electronic books ; Business management ; Electronic books ; local
    Abstract: Quality guru Subir Chowdhury introduces his groundbreaking new process In The Power of LEO , Chowdhury outlines a simple, three-part strategy for building continuous quality improvement every business operation, which he calls LEO: L isten to your customers and employees; E nrich your company by fixing the problems you learn about and seizing future opportunities; and O ptimize your company by making sure the problems remains fixed and executing resulting plans for improvement. Subir Chowdhury is the author of 13 books including the international bestsellers The Power of Six Sigma and The Ice Cream Maker . As chairman and CEO of ASI Consulting Group ( www.asiusa.com ), he advises CEOs and senior leaders of Fortune 100 companies, and in private and public sectors all over the world, helping them make 'quality' a part of their business culture. In 2009, the U.S. Department of Homeland Security presented him with the 'Outstanding American by Choice Award'. His works are cited frequently in the national and international media. He lives with his family in Bloomfield Hills, Michigan.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071767996/?ar
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