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  • Durham : Duke University Press
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  • 1
    Online Resource
    Online Resource
    Shoveling smoke : advertising and globalization in contemporary India (2003)
    Durham : Duke University Press
    Details
    ISBN: 9780822385196 , 0822385198
    Language: English
    Pages: 1 Online-Ressource (xi, 364 Seiten) , Illustrationen
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    RVK:
    LB 52800
    RVK:
    MS 7970
    RVK:
    QG 830
    Keywords: Advertising India ; Advertising Social aspects ; India ; Marketing India ; Consumption (Economics) India ; Globalization Economic aspects ; India ; Werbung ; Indien ; Electronic books ; Indien ; Werbung
    Note: Includes bibliographical references (pages [331]-349) and index , Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II.
    DOI: 10.1215/9780822385196
    URL: Volltext  (URL des Erstveröffentlichers)
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