ISBN:
0761955399
,
0761955402
Language:
English
Pages:
VIII, 212 S
,
24 cm
Edition:
Repr.
Parallel Title:
Elektronische Reproduktion Ritzer, George, 1940 - The McDonaldization thesis
DDC:
303.482
Keywords:
McDonald's Firm
;
Influence
;
Retail trade Social aspects
;
Forecasting
;
Consumer behavior Social aspects
;
Forecasting
;
Big business Social aspects
;
Forecasting
;
Consumer credit Social aspects
;
Forecasting
;
Consumption (Economics)
;
Social prediction
;
Food habits Forecasting
;
McDonald's Firm
;
Rationalization (Psychology)
;
Social structure United States
;
United States Social conditions
;
Industriegesellschaft
;
McDonald's Corporation
;
Rationalisierung
;
Unternehmenspolitik
;
Industriegesellschaft
;
Rationalisierung
;
Modernisierung
;
Massenkonsum
;
Modernität
;
Verbraucherverhalten
;
Schnellgaststätte
Note:
Literaturverz. S. [192] - 201
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