ISBN:
9781666904345
Language:
English
Pages:
1 online resource (211 pages)
Parallel Title:
Erscheint auch als Wilson, Eli Revelle Yano Beer and society
DDC:
338.4/766342
Keywords:
Bier
;
Brauerei
;
Gesellschaft
;
USA
;
Brewing industry
;
Electronic books
Abstract:
This book examines how beer reflects the structure of society's collective values, economic structures, and structural inequity. The authors explore the organization of our social world through looking at beer as a marker of identity, an object of connoisseurship, and a livelihood for those who produce and distribute it.
Abstract:
Intro -- Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures -- Acknowledgments -- Introduction -- How Do We Make Beer? -- How Does Beer Make Us? -- Our Unique Perspective -- A Brief Social History of Beer -- The Great Shutdown -- The Rise of Craft Beer -- An Overview of Beer and Society -- Notes -- Chapter 1: Beer Psychology Is Totally a Thing -- The Psychology of Beer Selection -- The Subjectivity of Our Reality -- Paradox of Overchoice -- Personal Values and Internal Dilemmas -- The Psychology of Beer Tasting -- The Power of Visual Influence -- The Expressiveness of Olfaction -- The Relativity of Taste -- Auditory Influences on Expectations -- Beer as a Shared Experience -- The Dark Side of Beer -- Notes -- Chapter 2: Who Drinks Beer-and Why -- Drinking Beer (Inter)Personally -- Consuming Social Identity -- Who's Got Good Taste in Beer? -- Beer Scenes and Place-Making -- Beer Drinking Subcultures -- Online Beer Communities -- Homebrewing Clubs -- Beer Influencers -- Notes -- Chapter 3: The Social Organization of Beer: The Way Things Are Now -- The Demographics of the U.S. Craft Beer Industry -- Understanding Social Inequality in Modern Workplaces -- Creativity and Whiteness in the Brewhouse -- Social Ties to the Industry -- Displaying Preferred Tastes in Beer -- "Women's Work" in the Taproom -- The Invisible Labor of Beer Distribution -- Notes -- Chapter 4: The Business of Beer -- The Rise of Craft Beer in an Era of Big Beer -- Strategies of Dominance, Strategies of Craft -- The Cost of Making Beer -- Mergers, Sellouts, and Collectives -- Controlling the Middle -- Keeping It Local? -- Marketing Beer and Creating Brands -- Notes -- Chapter 5: Laws and Regulation Are Everything -- The Regulatory Landscape of Beer and Its Consequences -- The Prohibition Era -- The "Three-Tier" System -- The Legal Definition of Beer.
Note:
Description based on publisher supplied metadata and other sources
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