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  • BVB  (4)
  • HeBIS  (3)
  • Würzburg UB  (2)
  • Frobenius-Institut
  • Wee, Lionel  (6)
  • Englisch  (6)
  • England
  • Hochschulschrift
  • English Studies  (6)
Datasource
Material
Language
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Subjects(RVK)
  • English Studies  (6)
  • 1
    Online Resource
    Online Resource
    Cambridge : Cambridge University Press
    ISBN: 9781107294899
    Language: English
    Pages: 1 online resource (vi, 205 pages)
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 306.44
    RVK:
    Keywords: Englisch ; English language / Business English / Study and teaching (Higher) ; English language / Rhetoric / Study and teaching (Higher) ; English language / Style / Study and teaching (Higher) ; Business writing / Study and teaching ; Business writing / Technique ; Corporate Design ; Werbesprache ; Englisch ; Wirtschaftssprache ; Englisch ; Wirtschaftssprache ; Corporate Design ; Werbesprache
    Abstract: The ways in which commercial organizations and service providers 'style' themselves – creating the image they wish to portray to their potential consumers – is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies
    Description / Table of Contents: Machine generated contents note: 1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext  (lizenzpflichtig)
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  • 2
    Online Resource
    Online Resource
    Amsterdam ; Philadelphia : John Benjamins Publishing Company
    ISBN: 9789027272133 , 9027272131 , 9789027228352 , 9027228353 , 1299283780 , 9781299283787
    Language: English
    Pages: 1 Online-Ressource (IX, 322 S.) , illustrations
    Series Statement: Studies in world language problems Volume 4
    Series Statement: Studies in world language problems
    Parallel Title: Erscheint auch als Politics of English
    DDC: 306.4495
    RVK:
    Keywords: LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics ; English language / Foreign countries ; English language / Political aspects ; English language / Usage ; English language / Variation ; Language and culture ; Englisch ; Linguistik ; Politik ; English language Political aspects ; English language Variation ; English language Usage ; Language and culture ; English language ; Sprachverbreitung ; Englisch ; Sprachpolitik ; Asien ; Asien ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Asien ; Englisch ; Sprachpolitik ; Sprachverbreitung
    Description / Table of Contents: Language policies, language ideologies and local language practices -- The politics of Hinglish -- Part I. South Asia. Globalization and multilingualism: text types in the linguistic ecology of Delhi -- Kaduva of privileged power, instrument of rural empowerment? : the politics of English in Sri Lanka -- The interface of language, literature and politics in Sri Lanka : a paradigm for ex-colonies of Britain -- Part II. Southeast Asia. Governing English in Singapore : some challenges for Singapore's language policy -- Uncertain locale: The dialectics of space and the cultural politics of English in Singapore -- The encroachment of English in Malaysian cultural expression -- Negotiating bilingual identities in the Malay community -- The grip of English and Philippine language policy -- Nimble tongues : Philippine English and the feminization of labour -- Part III. Asia Pacific. English vs. English conversation : language teaching in modern Japan -- Language policy and practice in English loanwords in Japanese -- English speakers in Korea : a short literary history -- English, class and neoliberalism in South Korea -- Conclusion
    Description / Table of Contents: This volume brings together contributions that explore the increasingly important roles that English plays in Asia, including its contribution to economic growth, national imaginaries and creative writing. These are issues that are political in a broad sense, but the diversity of Asian contexts also means that the social, political and cultural ramifications of the spread of English into Asia will have to be understood in relation to the challenges facing specific societies. The chapters in the book collectively illustrate this diversity by focusing on countries from South Asia, Southeast Asia and the Asia Pacific. Each country has two contributions devoted to it: one paper provides an overview of the country's language policy and its positioning of English, and another provides a critical discussion of creative expressions involving the use of English. Taken together, the papers in the volume detail the most recent developments concerning the politics of English in Asia
    Note: Print version record
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 3
    ISBN: 9027228353 , 9789027228352
    Language: English
    Pages: IX, 322 S. , Ill.
    Series Statement: Studies in world language problems 4
    Series Statement: Studies in world language problems
    DDC: 306.44095
    RVK:
    Keywords: English language Political aspects ; English language Variation ; English language Usage ; English language ; Language and culture ; Aufsatzsammlung ; Konferenzschrift 2009 ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift 2009 ; Aufsatzsammlung ; Konferenzschrift ; Asien ; Englisch
    Note: Literaturangaben und Index
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  • 4
    Online Resource
    Online Resource
    Amsterdam : John Benjamins Publishing Company | Ann Arbor, Michigan : ProQuest
    ISBN: 9789027272133
    Language: English
    Pages: 1 Online-Ressource (332 pages)
    Series Statement: Studies in World Language Problems v.4
    DDC: 306.44095
    RVK:
    Keywords: Englisch ; Sprachpolitik ; Sprachverbreitung ; Asien ; Aufsatzsammlung
    Abstract: English is deeply embedded within recent neoliberal projects of social reformation in South Korea, becoming a central topic of contention in the controversial educational reforms of the Lee Myung-bak regime (2008-2012). It figured prominently in various changes to the Korean education system pursued by the Lee administration under the name of greater competitiveness, such as increasing English immersion instruction in public schools and opening greater number of special purpose high schools where English language skills are highlighted. Lee's policies on the one hand aimed to cater to middle-class parents' desire for better educational opportunities that drive the Korean education fever; but on the other hand, they also fueled that very desire by inserting English into a neoliberal social order and imbuing it with cultural significance. Here, the indexical nature of language - how "good English" comes to be interpreted as embodied evidence of not only one's educational attainment but also one's previous transnational trajectories, thus positioning the speaker as an experienced cosmopolitan well prepared for "global competition" - plays a central role, as it naturalizes and justifies the classed nature of neoliberal projects despite continued contestation and debate.
    Note: Description based on publisher supplied metadata and other sources
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  • 5
    ISBN: 9780415882910 , 0415882915
    Language: English
    Pages: VI, 215 S. , 3 b&w, 3 b&w halftones, Ill. , 23x15 cm
    DDC: 306.449
    RVK:
    RVK:
    Keywords: Englisch ; Weltsprache ; Sprachpolitik
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    ISBN: 9780415882910 , 0415882915
    Language: English
    Pages: VI, 215 S. , Ill. , 24 cm
    Series Statement: Routledge studies in sociolinguistics 5
    Series Statement: Routledge studies in sociolinguistics
    Parallel Title: Erscheint auch als
    DDC: 306.449
    RVK:
    RVK:
    Keywords: Englisch ; Globalisierung ; Sprachpolitik ; Weltsprache ; English language--Globalization. ; Language policy. ; Sociolinguistics.
    Note: Formerly CIP Uk. - Includes bibliographical references (p. [199]-212) and index
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