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    Book
    Book
    Uses and gratifications (2019)
    Baden-Baden : Nomos
    Details
    ISBN: 9783832968076
    Language: German
    Pages: 150 Seiten , Illustrationen , 21.5 cm x 15 cm
    Edition: 1. Auflage
    Series Statement: Konzepte Band 23
    Series Statement: Konzepte
    Parallel Title: Erscheint auch als Sommer, Denise, 1977 - Uses and gratifications
    DDC: 302.23
    RVK:
    AP 13550
    Keywords: Lehrbuch ; Uses and gratifications approach ; Kommunikationswissenschaft ; Medienkonsum ; Grundlage ; Methode ; Theorie ; Motivation ; Medien ; Neue Medien ; Kommunikation ; Online-Werbung ; Werbewirkung ; Uses and gratifications approach
    Note: Literaturverzeichnis: Seite 131-146
    URL: Inhaltsverzeichnis
    URL: Inhaltstext
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