ISBN:
1443886629
,
9781443886628
Sprache:
Englisch
,
Unbestimmte Sprache
Seiten:
Online Ressource
Paralleltitel:
Erscheint auch als
DDC:
306.4819014
Schlagwort(e):
Heritage tourism
;
Culture and tourism
;
Linguistics
;
Semiotics ; semiology
;
Internet guides & online services
;
POLITICAL SCIENCE ; Public Policy ; Cultural Policy
;
SOCIAL SCIENCE ; Anthropology ; Cultural
;
SOCIAL SCIENCE ; Popular Culture
;
Culture and tourism
;
Heritage tourism
;
Electronic books
Kurzfassung:
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the
Anmerkung:
Includes bibliographical references and index. - Print version record
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