ISBN:
9781793613653
Sprache:
Englisch
Seiten:
1 online resource (249 pages)
,
Illustrationen, Diagramme
Paralleltitel:
Erscheint auch als Research perspectives on social media influencers and their followers
DDC:
302.30285
Schlagwort(e):
Online social networks
;
Social media-Influence
;
Social influence
;
Electronic books
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Influencer
;
Online-Marketing
;
Social Media
;
Verbraucherverhalten
Kurzfassung:
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Kurzfassung:
Cover -- Research Perspectives on Social Media Influencers and their Followers -- Research Perspectives on Social Media Influencers and their Followers -- Copyright Page -- Dedication Page -- Contents -- Acknowledgments -- List of Figures and Tables -- Introduction -- About Social Media Influencers -- Book Overview -- References -- Chapter 1 -- The Science of Social Media Influencer Marketing -- Framework for Organizing Theories -- Results -- Conclusion -- References -- Chapter 2 -- #FitnessGoals and Brands on Instagram -- Influencers and Brand Communication -- The Fitness Industry, Instagram, and Influencers -- Digital Dialogic Communication -- Methodological Approach -- Results -- Discussion -- Note -- References -- Chapter 3 -- #MarketingFaith -- Conceptualizing the Megachurch as a Brand -- The Megachurch Pastor as Social Media Influencer -- Social Media Influencer Communication Practices -- Method -- Results -- Megachurch Pastors as Exemplars and Challengers of SMI Conceptualization -- Note -- References -- Chapter 4 -- Become an #AcademicInfluencer -- Conceptualization of Social Media Influencers -- Conceptualization of Academic Influencers -- Components of Academic influencers -- Future Directions -- References -- Chapter 5 -- Social Media Influencers in Africa -- Technological Development on the African Continent -- Brand Communication Strategies across Africa -- Methodology -- Results -- Discussion -- References -- Chapter 6 -- It's a Whole New World -- What Is Social Influence and Why Does It Work? -- What Is Insulin Pump Therapy? -- Social Influence Strategies within the ‟Northeast Diabetes Connection" Network -- Conclusion -- References -- Chapter 7 -- You "Can't Put Concealer on This One" -- Literature Review -- Method -- The Case of Olivia Jade -- The Case of Laura Lee -- Discussion -- Conclusion -- Notes -- References -- Chapter 8.
Anmerkung:
Description based on publisher supplied metadata and other sources
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