ISBN:
1410616126
,
9781410616128
,
0805857168
,
9780805857160
,
9780415850537
Language:
English
Pages:
XII, 152 S.
,
Ill., graph. Darst.
,
24 cm
Edition:
1. publ.
Series Statement:
LEA's communication series
DDC:
303.342
Keywords:
Mass media Social aspects
;
Mass media Psychological aspects
;
Persuasion (Psychology)
;
Mass media Social aspects
;
Mass media Psychological aspects
;
Persuasion (Psychology)
;
Massenmedien
;
Mediensoziologie
;
Medienpsychologie
;
Beeinflussung
Abstract:
The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion
Description / Table of Contents:
The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion
Note:
Includes bibliographical references (p. 135-145) and indexes
URL:
http://www.loc.gov/catdir/toc/ecip0620/2006029722.html
URL:
http://www.loc.gov/catdir/enhancements/fy0702/2006029722-b.html
URL:
http://www.loc.gov/catdir/enhancements/fy0702/2006029722-d.html
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