ISBN:
9780231174008
Language:
English
Pages:
xv, 268 Seiten
,
Illustrationen
Parallel Title:
Erscheint auch als
DDC:
303.48256073
Keywords:
Gesellschaft
;
Globalisierung
;
Popular culture
;
Popular culture
;
Orientalism
;
Ethnic attitudes
;
Culture diffusion
;
Globalization Social aspects
;
Massenkultur
;
Kulturwandel
;
Naher Osten
;
USA
;
United States Relations
;
Middle East Relations
;
Middle East Civilization 21st century
;
USA
;
Naher Osten
;
Naher Osten
;
USA
;
Massenkultur
;
Kulturwandel
Abstract:
"When Henry Luce announced in 1941 that we were living in the 'American century,' he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American 'soft' power. They indicate an era after the American century, in which popular American products and phenomena...such as comic books, teen romances, social-networking sites, and ways of expressing sexuality...are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unpredicted. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings"...From publisher's website
Note:
Includes bibliographical references and index
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