Language:
English
Pages:
125 p.
,
23 cm
Series Statement:
New directions for higher education 148
Series Statement:
New directions for higher education
DDC:
378
Keywords:
College sports / Social aspects / United States
;
College sports / Economic aspects / United States
;
Universities and colleges / Public relations / United States
;
Universities and colleges / Ratings and rankings / United States
;
Prestige
;
Gesellschaft
;
College sports Economic aspects
;
College sports Social aspects
;
Prestige
;
Universities and colleges Public relations
;
Universities and colleges Ratings and rankings
;
Hochschulsport
;
Öffentlichkeitsarbeit
;
Collegesport
;
USA
;
USA
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
USA
;
Hochschulsport
;
Öffentlichkeitsarbeit
;
USA
;
Collegesport
;
Öffentlichkeitsarbeit
Note:
"Winter 2009"
,
Includes bibliographical references and index
,
Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university
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