ISBN:
1572739282
,
9781572739277
,
9781572739284
Language:
English
Pages:
VII, 256 S.
,
Ill.
Series Statement:
The Hampton Press communication series
DDC:
302.23082
Keywords:
Women
;
Mass media and women
;
Feminism and mass media
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Frauenbild
;
Massenmedien
;
Werbung
;
Geschichte
Description / Table of Contents:
Contextualizing women/advertising/representation / Anita Nowak, Sue Abel and Marjan de BruinSex, sameness, and desire : thoughts on Versace and the clone / Isabelle Loring Wallace -- A (bad) habit of thinking : challenging and changing the pornographic worldview / Jane Caputi -- Lara Croft in ads / Birgit Pretzsch -- Naturalizing gender : watered-down women and grounded men in Japanese TV commercials / Todd Joseph Miles Holden -- Negotiating Gaijin beauty : Japanese women read western models in Japanese advertising / Fabienne Darling-Wolf -- Nimble hands weaving culture : representation and sale of Turkish carpets over the internet / Damla Isik -- Was there really a crisis? : female images in the recontextualisation of political issues in Indonesian television advertisements / Wiwik Sushartami -- Television commercials and rural women in India : reaching the unreached / Ila Patel -- Reading the "plus-size" woman in mode magazine / Anita Nowak -- Kellogg's and Virginia Slims offer only a "wink" to women while new advertising campaigns dare to enter the sign of feminism / Vickie Rutledge Shields and Dawn Heinecken -- Ladies night : bar flyers as a technology of heteronormative construction of gender / Aurélie Lebrun.
Note:
Includes bibliographical references and index
,
Contextualizing women/advertising/representation
,
Sex, sameness, and desire : thoughts on Versace and the clone
,
A (bad) habit of thinking : challenging and changing the pornographic worldview
,
Lara Croft in ads
,
Naturalizing gender : watered-down women and grounded men in Japanese TV commercials
,
Negotiating Gaijin beauty : Japanese women read western models in Japanese advertising
,
Nimble hands weaving culture : representation and sale of Turkish carpets over the internet
,
Was there really a crisis? : female images in the recontextualisation of political issues in Indonesian television advertisements
,
Television commercials and rural women in India : reaching the unreached
,
Reading the "plus-size" woman in mode magazine
,
Kellogg's and Virginia Slims offer only a "wink" to women while new advertising campaigns dare to enter the sign of feminism
,
Ladies night : bar flyers as a technology of heteronormative construction of gender
Permalink