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  • BSZ  (3)
  • München BSB  (1)
  • Online Resource  (3)
  • Wee, Lionel  (3)
  • English Studies  (3)
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  • Online Resource  (3)
  • Book  (4)
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Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    The language of organizational styling (2015)
    Cambridge : Cambridge University Press | Cambridge, UK : Cambridge University Press
    Details
    ISBN: 9781107294899
    Language: English
    Pages: 1 Online-Ressource (vi, 205 pages)
    DDC: 306.44
    RVK:
    HF 131
    Abstract: The ways in which commercial organizations and service providers 'style' themselves – creating the image they wish to portray to their potential consumers – is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015)
    URL: https://doi.org/10.1017/CBO9781107294899
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    München BSB
    BSZ
    GBV
    KOBV
    HeBIS
    BVB
  • 2
    Online Resource
    Online Resource
    The Politics of English : South Asia, Southeast Asia and the Asia Pacific (2013)
    Amsterdam/Philadelphia : John Benjamins Publishing Company
    Details
    ISBN: 9789027228352
    Language: English
    Pages: Online-Ressource (332 p)
    Edition: Online-Ausg. 2013 Electronic reproduction; Available via World Wide Web
    Series Statement: Studies in World Language Problems
    Parallel Title: Print version The Politics of English
    DDC: 306.44095
    RVK:
    HF 563
    Keywords: Financial services industry -- Information technology -- Congresses ; Service industries -- Congresses ; English language ; Asia ; Usage ; English language ; Foreign countries ; English language ; Political aspects ; Asia ; English language ; Variation ; Asia ; Language and culture ; Asia ; Electronic books ; Electronic books
    Abstract: English is deeply embedded within recent neoliberal projects of social reformation in South Korea, becoming a central topic of contention in the controversial educational reforms of the Lee Myung-bak regime (2008-2012). It figured prominently in various changes to the Korean education system pursued by the Lee administration under the name of greater competitiveness, such as increasing English immersion instruction in public schools and opening greater number of special purpose high schools where English language skills are highlighted. Lee's policies on the one hand aimed to cater to middle-c
    Description / Table of Contents: pt. I. South Asiapt. II. Southeast Asia -- pt. III. Asia Pacific.
    Note: Description based upon print version of record , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (lizenzpflichtig)
    URL: lizenzpflichtig
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    Online Resource
    BSZ
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  • 3
    Online Resource
    Online Resource
    Markets of English : linguistic capital and language policy in a globalizing world (2012)
    New York [u.a.] : Routledge
    Details
    ISBN: 9780203120323
    Language: English
    Pages: VI, 215 S.
    Edition: 1. publ.
    Edition: Online-Ausg. 2013 Online-Ressource Taylor & Francis eBooks
    Series Statement: Routledge studies in sociolinguistics 5
    Series Statement: Routledge studies in sociolinguistics
    Parallel Title: Druckausg. Park, Joseph Sung-Yul, 1967 - Markets of English
    DDC: 306.449
    RVK:
    HE 150
    RVK:
    HF 560
    Keywords: English language Globalization ; Language policy ; Sociolinguistics ; English language ; Globalization ; Language policy ; Sociolinguistics ; Englisch ; Sprachpolitik ; Weltsprache
    Abstract: pt. 1. The problem of global English -- pt. 2. Past approaches to global English -- pt. 3. The making of global English -- pt. 4. Interrupting global English.
    Note: Includes bibliographical references and index
    DOI: 10.4324/9780203120323
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
    GBV
    KOBV
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