ISBN:
3110197383
,
9783110197389
Language:
English
Pages:
1 Online-Ressource (ix, 376 p.)
Series Statement:
Communications monograph v. 3
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
302.23/094
Keywords:
Médias / Recherche / Europe
;
Action sociale / Europe
;
SOCIAL SCIENCE / Media Studies
;
Massamedia
;
Massacommunicatie
;
Actietheorie
;
Onderzoek
;
Mass media / Research
;
Social action
;
Handlungstheorie
;
Massenmedien
;
Kommunikationsforschung
;
Kommunikationswissenschaft
;
Massenmedien
;
Medien
;
Mass media Research
;
Social action
;
Massenmedien
;
Kommunikationsforschung
;
Europa
;
Konferenzschrift 2001
;
Konferenzschrift 2001
;
Konferenzschrift 2001
;
Konferenzschrift 2001
;
Massenmedien
;
Kommunikationsforschung
Note:
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
,
Includes bibliographical references and index
,
Acknowledgements; Contents; 1 Action theory and communication research: An introduction; I Theory; 2 Action theory as part of social science; 3 With more hindsight: Conceptual problems and some ways forward for media use research; 4 The 'media use as social action' approach: Theory, methodology, and research evidence so far; 5 The foundation of communication and action in consciousness: Confronting action theory with systems theoretical arguments; II Methods; 6 Media communication and social interaction: Perspectives on action theory based reception research
,
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio
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