ISBN:
9781442661233
,
1442661232
,
9781442683938
,
1442683937
Language:
English
Pages:
Online Ressource (xvii, 326 pages)
Edition:
Online-Ausg.
Parallel Title:
Print version Marshall McLuhan's mosaic
DDC:
302.23092
Keywords:
McLuhan, Marshall 1911-1980 Criticism and interpretation
;
McLuhan, Marshall 1911-1980 Critique et interprétation
;
McLuhan, Marshall Criticism and interpretation
;
McLuhan, Marshall
;
Médias et littérature
;
Mass media and literature
;
Mass media and literature
;
PSYCHOLOGY ; Social Psychology
;
Mass media and literature
;
Criticism, interpretation, etc
;
Electronic books
;
Electronic books
Abstract:
"One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought
Abstract:
Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment."--Pub. desc
Description / Table of Contents:
1. A Renewed Approach to Marshall McLuhan's Poetics. From Figure to Ground ; What Was THAT? McLuhan's 'Little Point' ; Pointing to Action: This Book ; Digging the Ground ; Hey, Marshall McLuhan, What Were You Doin'? ; Oh, What a Seer He Was! ; The Electric/Eclectic Humanist ; Learning the Grammar ; Post-literate 'Paideia' ; From Integral Awareness to StorytellingPART ONE: THE MOSAIC -- 2. Towards Post-Secondary Orality: The Mosaic. Embodying McLuhan ; Casting the Hybrid ; Substantial Discontinuity ; What's in a Probe? ; Playing with Form ; Render Not Narrate ; McLuhan's Interactive Mosaic or Post-Secondary Orality -- 3. Thus Spoke the Oracle. Oracular Pronouncements ; Interfacing Orality and Literacy ; Performative Storytelling -- 4. Let the Guru Resound. The Gurus' Guru ; Redefining Space ; Holistic Mosaic: Western Science, Eastern Philosophies ; Touch-A Touch-A Touch the Guru -- 5. A Conscious Modernist Craftsman. A Pioneer of (New) Modernist Studies ; Universal Quest, Fragmented Rendering ; To Make You Feel: Probing through Language -- 6. The Hyper-Language of the Media 'Fan'. Media Fan or Grammarian of Media? ; Hypertexting the Mosaic ; De-hypertexting the Mosaic ; Electrifying Hybrid.
Description / Table of Contents:
PART TWO: MODERNIST ASCENDANCIES7. McLuhan and Media Studies. Labelling the Media Theorist ; Evolutionary Grammarian ; A Political Thomist ; A Classic Modernist -- 8. From Literature to Media Studies. Conscious Planning ; Practical Mystics ; From Renaissance to Modernism ; On a Mission -- 9. Ford Madox Ford: 'Not Mere Chat'. Literature Matters ; An Imaginative Writer ; Things, Not Words ; Comparing Strategies ; Rendering Change ; Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy -- 10. James Joyce: Vivisecting Society. Applied Joyce ; Sci-Fi Phantasmagoria ; Grotesque Vivisection ; Newspaperwise Attack -- 11. Ezra Pound: Pursuing Persuasion, Translating Cultures. Epical News ; From Old to New Learning ; (Ideo) Grammatic Baedeker ; Totalitarian Craft? -- 12. Wyndham Lewis: Blasting Time, Blessing Space. A Proto-postmodernist ; From Time to Space ; Experiencing Arrest ; Counterblastings -- PART THREE: APPLIED McLUHAN -- 13. Literature and Media: A Round Trip. Engaging with or Applying McLuhan? ; 'Visual Literate' Forms ; Masking the Guru ; Actual Sci-Fi ; Rear-View Mirrors ; Performing Presence ; Pathological Narcissuses ; Charismatic Flesh.
Note:
Includes bibliographical references and index. - Description based on print version record
URL:
Volltext
(lizenzpflichtig)
URL:
https://doi.org/10.3138/9781442683938
URL:
Volltext
(URL des Erstveröffentlichers)
Permalink
